Real Estate Leads With the decline of US mortgage rates, lower taxes, and deregulation on the Trump agenda, real estate agents are getting excited about the year ahead. The forecast for the 2025 housing market is positive despite some fleeting fears of inflation, foreclosures, and still high mortgage rates. The key to the housing market…
Seller Leads through Better Marketing Today’s home sellers are a cagey lot, continuously holding on for a better price and the exact right time to sell their property. They’ll keep to that offish stance until you reach and persuade them otherwise. Your wisest move now is to develop a marketing strategy aimed at your ideal…
Winning Real Estate Marketing Strategy Organic real estate marketing and lead generation are the core or foundation of your sales success. While local advertising and word of mouth help your efforts, they’re not going to establish you as the top Realtor in your region. Admittedly, it takes confidence and the help of a good digital…
Find Houses for Sale If you’re used to hunting through the MLS listings, you know the pickings are slim. To find a house in 2021, you have to broaden and refine your home search strategy. You may not be successful until 2022, You may not be successful until 2022, however the point is that the…
The Future of Real Estate While housing markets in US cities waffle back and forth between market crash and price peaks, homebuyers, property investors and Realtors are wondering how real estate will look 5 to 10 years from now. It’s a certainty that new real estate technology (Fintech and Proptech) will shape the path ahead for the real…
Great Real Estate Leads? With the 2020 spring housing market boom not far off, Realtors from San Diego to Denver to Boston to Florida will be trying to ramp up their lead generation. This season will see the lowest supply of resale homes available in a long time. Agents will be turning to the lead generation aggregators…
Time is Running Out: Grow, Monopolize or Die I don’t have to tell you the Real Estate sales profession is ultracompetitive and demanding, or that it’s getting worse. You experience that headache every day and night. Below, you’ll find 3 Keys to Carving out Your Monopoly. And if you’ve grown your website and sales success already,…
Successful Real Estate Sales To serve my realtor clients as best I can, I needed to know what successful agents do and what unsuccessful agents don’t do. What I’ve learned about agents, I can apply to my own real estate marketing service. You can never be too good. As the realtor in the video below…
Branding For Realtors & Mortgage Agents Personal branding is big now. But doing it well is far from easy. How we present ourselves online and in person plays a key role in how we’re positioned for success. Our persona or self-image can be shaped and it must be shaped for us to be the “solution” others…
Kevin Ward’s 5 Point System for Converting Internet Leads I like Kevin Ward’s educational videos. He’s the real estate trainer, speaker and coach and CEO and owner of YesMasters, a service that helps Realtors sell more real estate and build a better life. You’ll find his videos engaging, granular, informative and well explained. He targets many…
Should I Sell my House in 2019? With the 2019 spring season straight ahead, this may be the best time to sell your house. And for buyers too, it may be the best time for them to buy. How does that make sense? Right now there is a lot of demand yet buyers have held…
BIG Kahunas Lead — And Make a Lot More Money Millions of realtors, mortgage agents, new home builders, custom home builders, dentists, insurance brokers, architects, medical specialists, and vacation resort managers are all competing to be the Big Kahunas of their markets. Some will, and from humble beginnings. The title graphic is courtesy of Inman. In the US,…
Digital Marketing’s “Big Three” The pillars of digital marketing are: SEO Strategy, Content Development/Strategy, and Social Media Strategy. They’re interdependent and very powerful when they work together. This post is about how to develop a social media strategy — easy to digest, giving you the overview you need before you go about Tweeting, posting and liking….
Are Condo Buyers Different than House Buyers? Now in Spring 2017 we’ve seen house and condo prices in Toronto jump and should keep on rising The era of the condo is upon us and they may represent the best capital gain and rental income for investors and new deals for most realtors. With respect to your own…