Real Brokerage Merges with REMAX! Last week, Real Brokerage made the decision to acquire REMAX for $880 million, creating the 3rd largest real estate company in the world. The deal closes later this year. RE/MAX is well known for its mastery of residential real estate, with trusted, experienced agents, and rising above the competition in…
Your REALTOR® Brand Identity Workbook Let’s transition you from “just another agent” to the recognizable, trusted market authority and the only agent for them. As the 2026 housing market boom nears, it’s likely that most Realtors aren’t ready to capitalize on opportunities coming. That means fewer leads and commissions, and perhaps erosion of your customer…
Real Estate Marketing for 2026 and the Next 5 Years While sales in the US and Canada are frustrating most Realtors, some Realtors appear to be enjoying a good sales year. They’ve found paths to success. They took their time and drew up a marketing plan — one that helped them reach new prospects and…
Show Your Audience You Care For humans, caring is the glue of society and personal relationships. If your marketing is all about value, price, customization, and services offered, your marketing could miss the mark and make your brand irrelevant. Because how your brand feels to visitors/customers tells much about whether they like your products/services/staff. It…
Hottest Topics in Residential Real Estate Realtors like yourself should be curious about the real estate-related topics thaat buyers and sellers are concerned with as we approach 2026. After all, these issues are what shape buyer’s perceptions of value, drive intent as well as affect sellers thoughts about when to sell. See the full list…
Real Estate Marketing Strategy After you’ve failed to convert your audience and spent a fortune on paid advertising, you might feel miffed at how to make digital marketing work. It’s a difficult job, however, if you choose the right systems with useful technology and have a dedicated marketer with you, you’re able to get the…
Are You Ready for 2026? With home sales sagging to record lows this year, some Realtors might have trouble visualizing sales success for themselves. But like it is in any industry, where the mind goes, performance flows. It’s time to get ready. There’s so much pessimism saturating the real estate sector (e.g., Florida) that Realtors…
Successful Owners Know: SEO is Still Your Best Business Asset With all the never-ending challenges pressing you as a small business owner (taxes, high interest rates, inflation, regulations, wage demands, customer stress, reputation, customer acquisition, and trade tariffs), you might find it tough to get bold, adventurous and focused about your marketing. Yet marketing is…
Summer 2024: A Much Stronger Season As spring approaches and with kids nearing the end of their school year, people begin thinking about moving and buying another home. Homeowners have had considerable time to be psychologically prepared to move, and are likely content with the price they believe they’ll get. But it is always April,…
Real Estate Video for Agents Video is a powerful medium for marketing. And it can be for real estate marketing and sales too. Realtors who master this medium take it to a level most agents and brokerages don’t. But the benefits in impact, engagement, and lead generation just keep on coming, as you’ll see in…
House Features Most Wanted Today What are buyers wanting in their next home this year? It’s an interesting mix of features, yet are these features you’d be willing to upgrade for to sell your home at a higher price? NAHB conducted a survey of new home buyers about what they were looking for in a…
Power Up Your Real Estate Marketing You might be thinking “what is scaled up real estate marketing? I’m just doing the run of the mill stuff and crossing my fingers.” Happily, you can let go of the traditional approach and ramp up your efforts to perhaps, dare I say, become the market leader? That’s where…
Compass Real Estate AI Features Compass Realty has made quite a splash in the US real estate market. This brokerage aims to be one of the biggest in the nation and to bring the power of technology to their real estate team. And with their recent influx of $470 million in recent venture funding, they’re…