Branded Search is no Longer “Easy Traffic” This isn’t 2003. Things have changed. Google users don’t jump on the first search result as they did when search was in its golden years. Back then, when they searched for your company name, they generally found your homepage url without distraction and clicked through quickly. Fast forward…
How To Optimize your Content for ChatGPT, Gemini, and other LLMs AI search engines are giving consumers an exciting new source of information. They provide not just links and info, but also act as an expert source engaging with the user. As you’ve read in the Generative Experience/Engine Optimization post, gaining visibility in them requires…
Power Up Your Site’s Internal Linking for Impressive Outcomes If your website is filled with awesome content yet suffers from low visibility on Google sarch, there might be a number of reasons including low-ranking power, few relevant backlinks from credible, authoritative websites, and poor internal linking. Linking has never gotten much respect, and Google has…
Search Generative Experience Optimization Google continues to lead the way in how it offers a hybrid search alternative to search engines. In its ranked search results, it may include a special search feature called AI overviews. It’s a special form of results where Google’s artificial intelligence system offers up a generalized overview of a topic,…
AEO Answer Engine Optimization If you’re a digital marketer, you may have caught wind of a new type of search engine optimization. They’ve dubbed it Answer Engine Optimization or AEO. It’s actually a subset of Generative Engine Optimization, in that it is optimizing content pieces so they meet AI search engine indexing priorities and guidelines….
Adobe™ Offers AI LLM Optimizer for AI LLM Content Optimization Adobe™ has been an innovative, graphic design software company for decades. It’s products were world class. And this year, it’s extending its brand reputation by venturing into the Generative AI realm with new some cool, new AI tools for the mid to enterprise level marketing…
Best Marketing Analytics Solutions for Travel Businesses The only thing worse than knowing your digital marketing isn’t working is not knowing why. Which is why we need deeper insight into the full marketing funnel. In this post, I present some great analytics software solutions for you to review and I think you’ll be surprised at…
The Untapped Wealth of Search Engines In other posts, you saw how much consumer online search traffic there is – trillions of searches by consumers actively seeking products/services — to fulfill their intent. It’s not like social media where users are inundated with irrelevant, low-intent topics/ads they have little interest in. And social doesn’t connect…
Are Human Experts Still Valuable? This question is being considered by many clients and employers as the AI LLMs begin researching, planning, creating and serving up content and sales funnels for the B2C and B2B masses. They’re moving up the management ladder. Business owners are beginning to see their full potential, to perhaps eliminate human…
How AI Tools Empower Your Key Personnel for Big Bottom-Line Impact It’s estimated that 25% of digital marketers have been replaced by AI powered software tools. In fact, companies are reorganizing and flattening their employee/freelance hierarchies given the pluses that AI is providing. Aside from the customer-side tools available (e.g., AI travel itinerary generators and…
DeepSeek’s Bold Move into the AI Assistant Marketplace As you might know, the NASDAQ crashed upon the announcement of performance test results from a new AI LLM/chatbot service called Deepseek. Nvidia was down $1 trillion in market cap at one point! This AI-powered assistant (DeepSeek V3 powered by DeepThink R1) is competing with OpenAI and…