🤖 Scale Up Your Content for Every Advantage
Most business owners and marketers have 3 pressing issues:
- a lack of relevant online content that answers customers specific questions
- a lack of useful, impactful, and engaging content
- a declining presence in search engines such as Google, Google AI Overviews, and ChatGPT chat sessions.
And the trend seems to be worsening. Maybe this is you and you need to take action?
A study reported in the Search Engine Journal from Michael Transon, CEO of Victorious Agency showed most companies suffer a severe lack of visibility in AI search. Not mentioned is that these same companies have less visibility in Google and Bing as well. To improve on these key marketing problems, you can create better content and more content that meets the guidelines of today’s AI-powered search engines.
You can never have enough well-researched, designed and delivered optimally to help search users make decisions. And here’s the thing — AI engines are bringing more users into the consideration and purchase phases. These might be your best leads. But how do you ramp up content quality and quantity simultaneously? Seems like a paradox. Gord Collins‘ new guide shows you how.
Do the AI search engines and Google search find your content compelling, useful, and trustworthy? Zero clicks. Zero mentions. Zero visibility are big issues that many business owners aren’t contending with. This is why PPC budgets are exploding — buying clicks. That is expensive and not as rewarding as expected.
AI Can Help You Generate Excellent Content – Blogs, product pages, and more
The visibility challenge is an issue of relevance, quality and quantity, and no one expected that AI would come to the rescue. Because AI automation really is gaining a bad rap for producing spammy junk or slop. Publishers are pushing out more of it because AI can do that. And as it’s published on the open web, it then lowers the quality of information the AI engines themselves use to train and learn, and inform their human users.
AI engines (LLMs) are responding by systematically seeking only that content which meets their guidelines — thus attempting to filter out blatantly and obvious AI generated slop.
I’ve created a new 41 page guide called the The AI Content Automation & Publishing Guide (2026).
It lays out the purpose and process (using AI tools and topic expertise) to create a new, expanded body of content to help you gain stronger visibility on AI search engines (and Google/Bing too). After all, our real goal is more leads and revenue.
It’s led to the development of a new AI-powered content automation and scaling app which I can use to help you ramp up your content range, coverage, quality, impact, emotional resonance, to give you more visibility in search engines and capture more new customers. We can expand your content range to include the major and minor topics and keywords they search, and respond to their important questions and search intent. It helps you create a large body of content that is truly trusted, useful, and digestible for AI search engines.
As a practical example: a travel agency may sell a vast array of destinations, services, itineraries and experiences that include hotels, restaurants, tours, travel insurance, etc. Travelers are very interested and intrigued by the possibilities of what’s available. But the agency doesn’t possess content online, indexed by search engines, that is relevant to these thousands of destinations/topics/products. And what they have is generalized, not written appropriately, and not of interest to AI search engines. What if the agency had a content piece for each specific destination, tour, experience or trip and it was pre-designed to answer the most likely questions travelers have?
Responding the Need for Specific, Trusted, and Useful Answers
Besides visibility in search engines, this automating and scaling up content process helps to improve impact, relevance, engagement, and customer fulfillment. However, it is very difficult for a human creator to create this content, and make it strategic. It’s overwhelming. Consumers are asking very detailed questions now, and AI search engines want a trusted sources that fills in those details. GEO and AEO are responses to this new “question and answer revolution” in search engines.
Your new automation and scaling system can produce this array of specific topic/purpose content, while allowing us to revise and craft it to be the the best content experience possible. This is what the AI engines want — unique, original, specific, and very useful.
Rather than producing more, unwanted AI slop and junk, we’re creating content that specifically answers customers questions. It’s what customers want and it’s what Google, ChatGPT, Claude and Copilot want as well.
We don’t need an expensive, all encompassing agentic AI system. We only need the power of ChatGPT, Gemini or Claude, with some publishing tools. I’ve developed a practical AI app to automate the process of research, development, and editing, to help you build consistent, brand-friendly, high quality and useful content that will get exposure in modern search engines.
Creating a Consistent High Quality Content Experience
Most importantly, this guide helps the AI app create very high quality content at a volume you’ll appreciate, and which won’t get your site penalized. The app then understands our purpose, goals, and instructions on creating the most significant content for prospects/customers. The output is fast, consistent, coherent, and is then edited to give it the human, brand voice your customers need. This final human editing is the most important part — requiring expertise and overview. AI can only do so much.
While others pump out content that AI search engines are now punishing and deleting, you’re creating the highest quality, most useful content for customers. And you’re publishing it at a pace the AI LLMs are comfortable with. Together with a promotional strategy to build your EEAT reputation, the LLMs get a clear message that your content is extremely useful, and presented in a format that is easily usable for their purposes. You can read more on Generative Engine Optimization, content strategy, emotional intent, and improving engagement. You’ll recognize how each content priority can be automatically addressed for each specific content piece we produce.
It’s content automation and scaling done to improve content and customer satisfaction!
This guide is for my clients and is not available online. Contact me about an effective content strategy for your business. Enter the AI publishing era the right way. Contact me, Gord at 416 998 6246.
