Travel Marketing
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The Perfect Travel Business Marketing Solution

One Solution You Must Have In any business, it’s not always a company’s product, brand or UVP that’s generating weak lead generation and sales results. All too often, it’s due to low reach to the market – your target audience.  If they found you, and under ideal circumstances, your weak brand wouldn’t necessarily ruin the…

Auto Insurance Rates to Rise Again

Auto Insurance Rates to Rise Again

Auto Insurance Rate Crisis in 2025 The Zebra Insurance company has published their 2025 insurance rate report and predictions. It seems auto insurance rates jumped substantially in 2023 and 2024.  Their 2025 auto insurance rate projections are reduced which is wonderful for today’s cash strapped vehicle owners. Affordable auto insurance is an increasing problem for…

US Migration Trends — Where are Americans Moving To?

US Migration Trends — Where are Americans Moving To?

Migration in the US – Where is Everyone Going? A study by John Burns Research & Consulting shows fewer Americans are still on the move between cities and states. However, mobility has decreased back to normal levels post-pandemic. 2025 and the next 5 years should see increased migration due to shifting economic activity acoss the…

Hiring for Travel Marketing

Hiring for Travel Marketing

Hiring Smartly for a Digital Travel Marketing Role As a travel agency owner, DMO CEO, hotel owner, tour operator or SaaS travel software entrepreneur, you’re tasked with the challenge of hiring the right marketing people. Can a single person have real impact on a small travel company? That would depend on their skills, drive, and…

Travel USA Adventures

Travel USA Adventures

Travel USA! This year’s travel market outlook revealed that many travelers prefer to visit the good old USA rather than venture out into increasingly hostile and overcrowded international travel destinations. Travel research company Phocuswright reports that the US is now the largest travel market in the world. Travel is booming and contributing a great deal…

Mountain Bike Marketing

Mountain Bike Marketing

Mountain Bike Manufacturer Marketing The global phenomenon of mountain biking is still in gear. And while some speak of industry slowdowns, there is huge demographic of 12 to 72 year old’s participating in the sport. Research and Marketing’s report forecasts that the mountain bike market is poised to grow by $3.13 billion during the 5…

Leaving California

Leaving California

Are People Still Leaving California? It sounds inconceivable to many of us who grew up with powerful images of the state of California with its wealth, beaches, mountains, and beautiful climate, that everyone there might want to get out. Yes, more polls suggest Californians are fed up with how their society and government are run…