The Essence of Stellar Travel Content Arguably, the biggest weakness of most small travel companies online is weak content. It’s a money-losing weakness that not only undermines an agency’s credibility and likability but also misses out on future sales. And now in the era of generative AI, a top drawback is that so-called personalized, AI…
What Kind of Content Makes a Realtor Look Good? Content is the medium of online real estate. Without content, no one gets found, gets their message across nor is respected and trusted by buyers or sellers. Content needs to make you look great. It’s not a vanity thing though. Looking great means they think you’re…
Solving the Challenge of Converting Leads to Sales In every business sector, in real estate, travel, or SaaS software, visitors abandon their shopping carts for many reasons. So let’s use that as our metaphor for losing leads — abandonment. Because if they don’t become qualified prospects in your pool — you were abandoned. At any…
Online Advertising Spending Trends Are you pulling back on your digital ad spend and spending more strategically this year? It seems wise, however there are important reasons to combine your digital ad spend to support your overall lead generation goals. Google Ads and Facebook Ads programs pull in billions of dollars in profits for these…
Buyer and Seller Real Estate Leads Acquiring leads and especially seller leads has been especially difficult for a couple of years now. Homeowners haven’t been eager to sell for a variety of reasons. Given how competitive the online medium is, it’s important for Realtors to commit to a thorough real estate marketing service package. And…
Kevin Ward’s 5 Point System for Converting Internet Leads I like Kevin Ward’s educational videos. He’s the real estate trainer, speaker and coach and CEO and owner of YesMasters, a service that helps Realtors sell more real estate and build a better life. You’ll find his videos engaging, granular, informative and well explained. He targets many…