👊 🤺 Resisting and Controlling AI to Save Your Business Do you feel negative about Artificial Intelligence and all the hyped-up generative AI tools and agents that are reshaping business and marketing? You’re not alone. Small business owners in travel, real estate and ecommerce are watching their analytics and sales reports and are really not…
Emotional Intent Satisfaction: A Framework for Travel Content That Moves People Nobody talks themselves into a big purchase decision — they feel their way into making one. From your content, they accumulate positive, reinforced thoughts which lead to stronger emotions — the real power behind an eventual purchase. Your web and social content help you…
Create Guided Travel Booking Journeys: Paving the Path to Conversion A great way to improve your content marketing and website content strategy is to look at it differently. Stale views really are outdated. And novel, unique views open new creative avenues for you to explore — each one contributing to a much better content experience…
Your Travel Magazine Is Worth More Than You Think Why are Travel Magazines the Next Travel Platforms? Travelers still love travel magazines, because they contain the content experiences they want to view. And travel magazines celebrate the joy of travel and enliven the travel heart and mind of travel dreamers. The fact is, they’re the…
From Overwhelmed, Exhausted Travel Search to Decided Bookings When I visit travel websites and influencer social media pages, I’m impressed with the personal creativity and style they deliver in their content. In some cases, they’re enjoying good success via their fun, personalized, engaged and even delightful discussion of travel (joy of travel), discovery of perfect…
The Quest for Persuasive Travel Content You have to agree that your content must persuade. Travel content can be fantastic — yet still fail because it couldn’t convince the visitor to become a customer. It’s this frustration in converting visitors to customers that’s keeping travel business owners up at night. In this post, we focus…
Your Website Is Your Business — Make it Great For most online firms, and for a good number of brick and mortar businesses, the company website still is their business. It’s a market visibility generator, product/service educator, cool digital storefront, captivating branding statement, helpful customer service center, traffic volume builder, hospitable welcome center, lead generator,…
SEO Vs PPC vs Social Media Traffic It’s a certainty that you’ll be attracting leads from the big 3 marketing channels: Pay Per Click, SEO and social media, and paying a lot more for real, quality leads. Instagram Ads, Google Ads, Facebook Ads, Google and Bing Search, Linkedin Ads, Twitter Ads, and other pay per click…