US Housing Market Crash 2018 2019 and Beyond

Housing Market Crash 2019?

The  strength of the new US economy, growing employment and wages, and good personal debt situation of most Americans keeps pushing stock and housing prices to new records.

Yet, a high number of investors and homebuyers are still concerned about a housing bubble and housing market crash in 2018 or 2019.

There are numerous housing crash factors discussed below from geopolitical to trade related to excessively high home prices.   Read up on the national housing market forecast along with predictions for major urban housing markets such as San Francisco, Los Angeles, Miami, Houston, Seattle, New York and Boston.




Trump Volatility: No Telling Who He’ll Point at Next: Canada, China, Mexico? Trade wars can fester quickly like a wild fire.

Certainly the recent comments of the President that “Trade Wars are Good” don’t help settle the volatility in the stock markets. Strong inflation and cost of living rises, potential trade wars, along with high mortgage rates are serious threats.

In this post we try to take an objective look at the unthinkable. At least, it’s unthinkable for some that booming markets in Los Angeles, San Fransciso, Sacramento, San Jose, Seattle, Denver, Las Vegas, Dallas, Charlotte, Boston and Miami could possibly collapse. Is the Toronto housing bubble (worst in world now) the future for US cities?



Going back to 2007, did anyone suspect what was about to happen?

When Will Local Market Bubbles Burst?

If you look at the forecasts for all the bubbled up city markets such as San Francisco, San Jose, Los Angeles, Miami, Houston, Seattle, New York and Boston you’ll likely think back to prices before the last crash.

Are you spooked about the real estate market in 2018 or 2019? Is the market sufficiently over heated? When will interest rates become a problem? The recent jobs report was strong, although wages aren’t overheating. Supply is coming online.

Take a look at the 12 Top Crash Factors listed below do help decide whethery buying a house or rental apartment is still a wise decision.

Check the state of the US housing market right now and 2018 forecast.

The recent stock market correction gives us pause for thought about how volatility can factor into a housing crash. However, the housing market is healthy with construction rising and it will be a long time before demand is satisfied.

Mathematicians have studied housing bubbles, such as The University of Pennsylvania, and their HOUSING BUBBLE STRUCTURAL MODEL AND HYPOTHESES models couldn’t figure it out. The factors they studied do play a role, but housing bubbles and crashes are likely a cultural phenomenon (outside of major recessions).  It comes down to values, dreams and panic emotions.

There are some financial market players who make their fortune on crashes and if consumemrs are miffed about the direction of the market, it would be fertile ground for crash talk.

As long as Americans are employed with rising wages and growing GDP, housing crashes aren’t likely. Yet, a few experts such as Harry Dent are convinced a housing market disaster looms in the next few years. Even Anthony Robbins is speaking up about it in a video below.



A growing number of homeowners and buyers are talking housing bubble. With prices stable, economy strong, and demand persistent, why would so many feel the market could crash? Is buyer and seller pessimism enough to launch a sudden collapse?

Have a good look at the current housing market along with the residential markets in cities such as Boston, Houston, Seattle, Sacramento, and Los Angeles. If you or your family are considering buying a home or condo, it’s wise to understand the macroecomic and human factors.

There’s two camps on the 2018 crash issue. First those who see the unbelievable rate of economic growth in the US and believe it has to end; and secondly, those who see only positive signals and the solid political footing of the Trump administration in its resolution to bring good paying jobs and industry back to the US.

Even if the US is headed for greater things, it doesn’t preclude the possibility of a major market correction in housing. But for housing to crash, a series of factors would have to align.

12 Housing Crash Factors

  1. excessively high home prices via a price bubble
  2. increasing underwater mortgages
  3. fast rising interest mortgage rates
  4. slowing economy and sudden rises in unemployment
  5. wage growth not keeping up with home prices
  6. tax changes and geo-political shifts
  7. trade deal disturbance
  8. a stock market bubble and volatility
  9. high level of consumer debt affecting debt servicing
  10. cost of living rises
  11. risky low rate mortgages for new home buyers
  12. high oil and gas and energy prices

We might add a very strong US dollar to the mix too. A strong dollar makes US exports too expensive thus threatening jobs here and making imports more attractive.

Even though the housing markets have substantial strength, the world is a very connected place. If China and other economies were to collapse, it might be enough to send the stock markets and real estate markets plummeting. Dent says New York, Los Angeles, San Francisco, Chicago and Boston are the riskiest markets.

What did say Mellon Bank’s expert say back in 2014, about the source of recessions?

2018 will be a big year: Economist from CNBC.

Neil Kashkari talks extensively about false prophets (Alan Greenspan) and the sources of market bubbles such as $100 barrel oil, and other uncontrollable situations.  He says market bubbles and crashes are very complex and the source is often completely unexpected. Could the oil sheiks take the US economy down again? Could China do it? Is the $20 Trillion debt a threat? Or is just the end of a bull run in the stock market?

However, in those cases where debt is fueling the asset value increase, a correction could trigger financial instability, because banks might take huge losses and potentially fail.” — Neil Kashkari.

If you’ve purchased a pricey home or condo, or you’re considering buying a property in the overheated Los Angeles housing market, San Francisco housing market or those in New York, Seattle, San Jose, San Diego, Portland, Austin, Houston, Charlotte, Miami, Dallas, or other hot real estate markets, you’re likely feeling some nerves of late.

The turbulence of the election, rising interest rates against overheated housing markets does give some plausibility to a US housing crash in 2018 or 2019. Proponents of an upcoming crash point to too many Americans living lavish lifestyles, still buying expensive foreign luxury cars on a $40,000 salary, while sitting on over-leveraged monster mortgages that could be subject to quickly rising mortgage rates.

In San Francisco, the risk of a bubble burst in 2018/2019 is highest and that city is ranked number 1 as highest for a crash. Prices in the San Francisco Bay area housing market are extremely high and if the tech sector does have an extended downtick with rising mortgage rates, perhaps the forecasted slide could start.

Top 10 Cities Most Likely to Experience a Housing Crash

From a report in AOL.com here are the top ten US Cities most likely to experience a crash:

  1. Portland, Oregon
  2. Charleston, SC
  3. Buffalo, NY
  4. Fresno, CA
  5. Los Angeles, CA
  6. Dallas, TX
  7. Salt Lake City, UT
  8. Austin, TX
  9. San Jose, CA
  10. San Francisco, CA

Interesting list, dominated by California and Texas, which have been doing well economically. With oil and gas prices predicted to keep rising, I wonder if that will calm the situation in Dallas and Houston? A good number of people are inquiring about a Florida housing crash as well, yet Miami isn’t the whole Florida market.

Tyler Durden of zerohedge.com discusses in a post how homeowners are burdened in debt and unable to refinance their mortgages. He points to his key statistic that mortgage owners will not be refinancing their mortgages in 2017 which points in the direction of bubble bursts and crashes.

This chart below paints a very scary picture, that it’s worse than 2006.  Not only does it correlate 2017 with 2006, it shows that we’re up high on a dangerous cliff in some cities. However, most cities aren’t in this situation, so if a collapse in California, New York and Texas were to occur, other cities might survive okay.

There are other mitigating factors too such as the strengths in the economy, foreign investors buying property, and rising optimism and confidence since Trump won the election.  At this point, we’re wondering if Obama and Clinton are relieved not to have to face the mess they created? Trump seems to be up to the task and yet, he has purportedly said he would enjoy watching the crash, even if it takes down some of his real estate empire. Is this just a comment on high home prices?

The cost and availability of credit provide fuel for a bubble to inflate, inviting even less experienced, or less credit-worthy players into the game, all of whom believe they will sell their recently purchased assets at ever-increasing prices — from a CNBC post.

That credit is being freed up in 2018/2019, but will it fast enough to create huge instability if mortgage rates don’t rise precipitously? Here’s Seattlebubble’s reasoning on why we may not be in a housing bubble/crash situation:

  • still lots of all-cash buyers, with few zero-down buyers
  • no crazy neg-am, fog-a-mirror, interest-only home loans like last time
  • interest rates remaining low
  • affordability index not as bad
  • buyers and lenders more cautious

Home prices aren’t as high as they were in 2006/2007 and mortgage rates are much lower:





No one will dispute that there are big risks but for 2017, everything looks to be under control.

Are you looking for the best cities to invest in real estate? The top 80 cities to buy rental properties gives you a peak at the potential of rental property investment.

Is this the right year to buy a rental income property?  What are the best investments in 2017 and is investing in real estate a wise decision?

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Disclaimer: this post/information is meant as a discussion of housing and investing issues, ideas and trends, not as advice for investment. Please use good judgement and professional advice if you’re investing in any market whether stocks or real estate.

Los Angeles Housing Market

Housing Forecast for Los Angeles 2018 to 2020

The real estate/housing market in Los Angeles enjoyed good growth during 2017. And predictions are for higher prices and good conditions for sellers.

However, the stats for January 2018 were a little sobering. According to curbed LA,  only 4,847 homes were sold in LA County. That’s an alarming drop from 6,613 in December and much less at 5,188 sales in January of 2017.

Prices grew $41k this spring of 2018. Predictions are for continuing high prices due to ongoing shortages.

The wild fires had an effect, in LA County and hitting regions such as Sonoma and Napa valley regions hardest. The insurance driven recovery should revive the housing market in LA.

The losses were estimated at nearly $10 billion with a $500 billion hit to the economy. The numbers are similar to the floods experienced in Houston TX or Miami FL .  Some homeowners are discovering they weren’t covered sufficiently with their home insurance.



The California Association of Realtors Outlook

CAR reported that:

  • single-family home sales fell 7.6% in January down to 388,800 and down 2.9% from January 2017.
  • January’s statewide median home price was $527,800, down 4.0% yet still 7.3% higher than January 2017.
  • entry level homes in California rose to $220,000 in California, up more than 10 percent from 2017 when entry-level home averaged $200,000.
  • the DOM for a single-family home remained low at 27 days in January, compared with 36 days in January 2017.

The California Department of Insurance said the fires cost $9.0 billion in insurance claims so far, which was 3 times the $3 billion claimed previously.  For the next few months however, California housing will be in extra short supply.



Fires might actually be an unfortunate distraction from the housing crisis that’s existed for many years now in Los Angeles and across the whole state of California. The state just can’t seem to get a handle on the need for more homes.

The OC Register reports that CEQA lawsuits against developments are a serious issue for housing, especially in the LA area. As Los Angeles residents suffer financially, and while housing crash rumors float around, prices are rising.  You’ll need an income of $120,000 to buy a home in LA in 2018.

Prices of condos in downtown LA are reportedly $90,000 higher than last year.

Insurance Companies Fielding Claims from Homeowners

Is it instinct or just common sense that California will continue as the most desired place to live on the planet? Does the climate in San Diego, Sacramento , Bay Area, and Los Angeles along with the high paying jobs, interesting geography, lifestyle and recreation, California is a magnet for people around the world.




Infographic Courtesy of CAR.org – LA Buyer Profile

In 2017, real estate sales in 2017 in California eased however house prices remain high in Los Angeles, Orange County, San Diego, and San Francisco / Bay Area housing markets which had previously approached prerecession highs. But will they rise further and is this the right time to invest in an income property?

The short answer is Yes. Houses for sale in Los Angeles County and Orange County are in short supply and new residential development is not keeping pace. It would take a market crash to stop the price rise and even then it would only be for a few years. For wealthy investors, a few years is well worth the wait. The question is where to get a realistic price? The hunt continues.



Santa Monica House Prices

Average House for Sale Still Sells

CAR reports the average house price in LA rose about 10% in late summer of 2017. San Bernardino, Riverside, and Orange County had strong price growth of 8% to 10%.   Contrast that with the drop in the Bay Area of more of about 3% or $14k to $33k for detached homes and you realize LA is a more attractive housing market for property investors.

The effect of the fires will be to reduce availability and raise prices. So not much relief in site for the LA market. As in most housing markets across the US, millennials have been shut out of the markets. They’re in their child bearing years and have saved up small fortunes to ready them to finally purchase. They’ll be buying in LA or Orange County somewhere.

Sales volume actually increased 11.5% in the last month, so homeowners appear to be loosening up finally.  Realtors are wondering how they can get people to sell their homes. Inventory is the big story for the fall of 2017.

This graphic from CAR.org’s latest report shows inventory in California is sharply down from last year. Sales above $500k were up up. Active listings in the lower price ranges are down considerably ( -10% to -28%).

Screen capture courtesy of CAR.org

And buyers
real estate investors are hopeful they can find the right property in the right city or zip code. Zillow has forecast house prices in Los Angeles to rise throughout 2018 while CAR shows it moderating. A lot depends on the political climate and interest rates.

Screen Capture courtesy of Trulia

We should keep in mind that only 30% of Californians own a home so the door is wide open for opportunity and new sales, particularly with first time buyers.  The problem is that homeowners don’t want to sell and buyers can’t afford the prices.

Why are Buyers Buying in California?

CAR’s 2016 survey showed only a small portion of buyers buy property as an investment. Only 13% are real estate investors.

California Home Buyer Survey Buyer Survey – Screen Capture courtesy of CAR.org

The US economy will pick up steam and Californians will be buying a home again even if they have 1 hour+ commutes, higher interest rates, and out migration to remote towns.

Check out the top housing factors below affecting housing prices in discover a better homes for sale search process.




The Telling Stats about LA’s Forecast

If buyer’s are hoping for bargains in the next 4 years, they’re unlikely to find them. Despite a dip in September, prices for homes and condos are up $24k to $30k from one year ago. Are the Asian and Persian buyers pulling out of LA?  The Trump instability and trade issue might be a pause before even more money pours into the reviving American economy.  Make American Great Again, also creates excellent investment opportunities in California, paying out in $US.

  • jobs being repatriated back to the US from Mexico and China
  • employment already good and rising
  • the end of Obamacare?
  • the end of Dodd-Frank restrictions on lending
  • general Federal easing of real estate development expected
  • it will take some time for mortgage rates to rise
  • still isn’t enough housing to house LA’s growing population (recession)




It’s the Los Angeles housing forecast that is perhaps one of the most interesting forecasts for the US for the next few years. California’s housing developers are hard pressed to build homes to house the population. We can speculate that homes will rise in price for the next 4 years. It’s not easy to predict though when people are talking real estate bubbles, NAFTA cancellations, Brexit, skyrocketing prices, vacillating oil prices, reduced immigration, and presidential elections.  




malibusmall
Malibu Coastal. Photo courtesy of marisolmalibu.com

Overall, the Los Angeles forecast was very good for sellers with plenty of demand and with the average price of a home hitting $690,000 last summer. Affordability is dropping though and only 30% of LA county residents own a home. 

Given the nasty commutes Los Angeles workers are enduring, this housing crisis should be a top priority for the California state governor.

A few pundits are suggesting homeowners need to build granny flats in everyone’s back yard.  Political battles are forming over the effect of regulations on LA’s and California’s home construction. Who will win? Will they battle Trump head to head to stop new development?

The situation may become worse than what San Francisco, Vancouver, and Toronto have been through, and what Miami, New York, and Boston may be into now.


Save your Money on Auto Insurance Quotes in LA

Are you paying too much for car insurance in Los Angeles? Some zip codes and neighborhoods are subject to higher premiums. Are you okay with that? How about finding lower car insurance rates and making it a habit of shopping for auto insurance every year? 2017 is a good year to save:)

Here’s the Hottest Zip Codes in Los Angeles

LA Curbed’s list of hot zip codes: Los Angeles’s 90012 zip code is shaping up to be the 2nd fastest growing area in the nation at 8.8% growth, 2nd behind only Gilbert AZ. The 90012 zip code includes Chinatown, the Civic Center, Elysian Park, Victor Heights, parts of the Arts District and Bunker Hill, and most of Little Tokyo.

Here’s the LA Times hot zip code list:

Santa Monica 90402 – Average home price: $3,237,500

Hermosa Beach 9025 – Average home price: $1,693,500

Lincoln Heights/Montecito 90031 – Average home price $458,500 +14.6%

City Terrace  90063 – Average home price: $320,000 +18.5%

Marina Del Rey 90292 – Average home price: $2,157,500 +23%

Manhattan Beach 90266 – Average home price: $2,100,000 +10%

Compton – 90220 – Average home price: $285,000 +9.8%

Playa Del Rey 90293 – Average home price: $1,517,500 +26.5%

Toluca Lake Studio City  91602 – Average home price: $1,022,500

Read more on the best zip codes in the US for investors and homebuyers.

LA Home Prices Fully Recovered?

The Los Angeles home price graph below courtesy of Zillow shows how prices have almost returned to pre-recession values and are beginning to level off. To forecast prices and demand for the LA region, we’d have to examine the cause of the moderation and if it’s a fact. Here’s LA’s hottest zip codes.

 

Last year, home prices in LA rose 7.8%. That’s a fairly strong ascent to just snap out of, so we’re left wondering what really is the outlook is for the 2017 to 2020 period? With prices high and rising, it makes sense that the number of buyers will dwindle (preferring to rent) and a leveling off would occur. It seems however, this is more of a guess by forecasters not really backed up by a solid consideration of all the factors that will be in play during the next 4 years – defeated regulations, growing economy, and reduced immigration.

Homes for Sale in Los Angeles: Prices, Trends from Zillow

Try the Zillow Home Search Widget to learn more about LA Homes for Sale. Realtors, click here to hear more about the Zillow leads program:

 

Home Sales Volume Chart: Los Angeles

la-home-sales-firsttues

Is there a Housing Bubble Market?

harvardHere’s the thing. According to a Harvard real estate guru, bubbles don’t burst until demand dries up — an increase in unsold inventory.

Do you honestly think there will be no demand for coastal California property, especially Los Angeles county or Orange county?  As you’ll see from the data in this post below, there is huge demand for property. Supply is the problem.

Factors Affecting House prices and Availability in LA

  1. Housing Demand – High overall demand – “all cash bidding wars” in some cases
  2. Housing Supply – Throttled, supply is far from what’s needed
  3. Mortgage Rates – Continuing Low, especially in light of global economic slackening
  4. Down Payment and mortgage rules – Banks are withdrawing FHA loans however some are offering downpayments as low as 3%
  5. Regional Employment – Very low and remaining low
  6. Buyer Income – low and not rising much
  7. Home Prices – High and rising – out of reach for many buyers – many consider LA homes grossly over-priced
  8. Demographics – Millennials coming into family and home buying years and LA millennials have had the lowest rate of home buying (pent up demand)
  9. Number of Renters – increasing fast
  10. New Home Construction: slow (100k to 140k per year)
  11. Economic-Foreign Trade – Trump expected to reduce US deficit
  12. Election Year – Voters uncertain of what Trump will create
  13. Taxes on Sale of Home – Tax situation is great for sellers




Historical Data

This intriguing graphic courtesy of https://journal.firsttuesday.us/ reveals that home sales in Los Angeles is actually well down from historical levels. The likely reason for that is lower income buyers simply have even less income to buy and of course the high prices. Home ownership is lowest in California.

la-case-schiller-index

A complete recovery of around 110,000 annual home sales will likely occur in 2019-2020, as end user demand in Los Angeles County is buttressed by a Great Confluence of Baby Boomers (Boomers) and first-time buyers who are lured by further employment (needed to accommodate population growth of roughly 1% annually since the beginning of the Great Recession).

That’s a forecast growth of about 20,000 homes per year over current current 2016 levels.

Another interesting stat provided by firsttuesday is the very low rate of home ownership and how much it’s plummeted. It’s on the uprise now, and you’re left wondering whether Trump’s renewed emphasis of America First will encourage the growth of home ownership?

la-homeownership

LA Economic Forecast – Very Rosy

la-economic-forecastThe forecast for economic growth for the Los Angeles is optimistic at this point. Visit https://laedc.org/2015/09/30/new-2016-2020-economic-forecast-published-93015/ for the most recent info and their forecast up to 2020.

 

This Stat from CAR shows homes have been on a rollercoaster ride of sorts yet, 2016’s expected resale volume is still well down from 2011 and 2012’s highs. If incomes should rise in the LA area, it could have the effect of stimulating new housing construction and increase sales of homes. With the number renters skyrocketing, there’s a huge pool of potential buyers.

Home reSales Forecasts 2016f

la-housing-stats

This graphic reveals the exceptionally high cost of renting in Los Angeles compared with other major centers. The housing availability problem isn’t isolated to California or LA, it’s a US wide issue. The high housing costs in the coastal California areas however may prevent many skilled workers from migrating to LA to work. Startups for instance may be forced to leave San Francisco, Bay Area and LA because of the cost. San Diego County may be a better option for the short term.

la-rentals

This is a short term forecast from LA realtor James Campbell, who believes prices will drop?!

What can we conclude from the above data? That LA’s market for realtors is very promising, yet just as it is in San Francisco, Toronto and Vancouver, finding sellers and convincing them to sell will be a key challenge.  Digital marketing efforts could be vital to any realtor hoping to maximize demand and achieve highest price for their clients. Is this the right year to buy rental income property?  Find out which are the best investments in 2017 including investing in real estate.

Check out other posts providing realtor tips, prospecting strategies, social media strategy, and tactics used by top flight luxury realtors and even lead generation companies.




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Gord Collins —  I generate leads for realtors in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Sausalito, Santa Clara, Mountainview, Fresno, NAPA, Tiburon, Oakland, Palo Alto, Anaheim, Beverly Hills,, San Diego, San Francisco, San Jose, Sacramento, Encinitas, Orange County, LA County, Riverside, Malibu, Santa Barbara, San Bernardino, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita,  Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Chula Vista, Escondido, and Santa Monica, Venice Beach, and La Jolla. See additional housing market reports on New York NYC, San Diego CA, and San Francisco CA.

Vancouver Condo Market Still Booming – Condominium Prices Rise – Burnaby Richmond Surrey

Vancouver Condo Market Still Booming

Last September’s market report for the greater Vancouver region confirmed that the Vancouver real estate market is still smoking hot. Residents and condo investors are hunting for bargain properties as are students studying at UBC, Langara College and SFU. Demand is high.

The new sales and price numbers below from Royal Lepage, CREA, and REBGV may depress you a bit if your ambition is to own a new or resale condo in the city or even to rent one.

Money Has Moved to the Condo Market

Sales of detached million dollar homes have abated, yet it’s just a switch to a focus in condomiums in Vancouver. This switch has also happened in the Toronto condo market. The challenge for condo buyers is finding on at any price level they can afford. I’m sure you’re finding the rental housing and condo buying situation very difficult and you may find Surrey, Richmond, and Langley your best bets.

Prices of condos have jumped as much as 35% in some areas, and overall prices of apartment condos in Vancouver have jumped an incredible 21.7% from last September. In September CREA reported condo apartment sales growth of 19% in greater Vancouver above that of September 2016. Will that continue in 2018?




Housing Crash in Vancouver? Not Likely

There’s been a lot of talk about housing market crashes in 2018, but wishful thinking might what’s behind it.  At this point (October 2017) experts forecasted that housing markets across North America would be in a crash or deep decline, but it hasn’t happened. It probably own’t here or in US housing markets.  Demand is high and the economy may get stronger.

Condo Sales September 2017 in Vancouver

The Real Estate Board of Greater Vancouver (REBGV) reports that residential property sales in the region totalled 2,821 in September 2017, a 25.2% increase from the 2,253 sales recorded in September 2016, and a 7.3% decrease compared to August 2017 when 3,043 homes were sold — from CREA October report.

There were a total of 1491 apartment condos sold in September with an average HPI benchmark price of $635,800. the price growth over the last year is astonishing with North Vancouver and New Westminster leading.




Vancouver Community Price Growth Over Last 12 months Average Price September 2017
Listings in September 2017
Greater Vancouver 16% $751,861 823
North Vancouver 25.2% $614,173 175
Burnaby 24.6% $561,558 262
Coquitlam 23.8% $482,300 78
Surrey 18.5% $304,779
Langley 17.8% $337,782
Victoria 28% $471,682
West Vancouver 2.2% $1,112,334 42
Richmond 15.6 $510,476 294
Kelowna 20.2 $399,783
New Westminster 26.5% $488,600 167

The numbers above suggest Richmond, Surrey and Burnaby are where you’ll find an affordable condo. Surrey and Langley may be the future. You’ll find a lot of student housing new construction projects in this area too close to the skytrain and the major schools. Unfortunately, you will be competing with the families of wealthy students for the units who are searching off campus.

Vancouver Condo Prices and Sales Stats Screenshot courtesy of the Real Estate Board of Greater Vancouver




How Do the Forecasts Look?

With the economy faring better, most forecasters may even upgrade their 2018 forecast for Toronto housing and the Toronto Condo market forecast, along with the Vancouver region forecast which are the only housing markets doing well.  The rest of the country is hanging on with spillover from the big cities.

When the foreign buyers tax was implemented in BC and Toronto, I suggested that instead, incentives should be provided to property investors and builders to build in areas outside of Vancouver and Toronto. Unrealistic? Long term, it benefits everyone.  These housing shortages are significant economic and personal issues. It could end in a crash.

Still the spillover has helped Kelowna, Calgary, London, Waterloo, and Ottawa.

Crisis for Condo Renters in Vancouver

The situation for many renters is definitely a crisis. There is an exaggerated need for rental properties and housing for students.  One estimate is there are more than 24,o00 families in need of housing in Vancouver and many of them may involve students studying in colleges in Richmond.

Recently 300 buyers showed up to apply for a few coop units up for sale.  If new builds decline because of a fear of rent controls and then Canadian interest rates rise, this could make the forecast gloomy.  Vancouver residents need to get more active and encourage local politicians to adopt a new attitude toward the crisis.

A new socialist driven research project called Cambie Corridor is being conducted to see if a restriction on development to force lower rents will work. In a few years, we’ll have data, but in the meantime, why would the condominium builders not just stop building in Vancouver?  Builders need incentives, where that is just a money losing proposition. They can’t create $850 apartments in Vancouver’s pricey atmosphere.

There’s a lot of belief in magic in some government quarters but the current crisis shows how badly mismanaged housing in Vancouver is.

The city awash in beautiful condo buildings however the units are out of reach of most buyers. One could ask who the builders are building for if few are able to finance them?  New government housing projects could create coop affordable units, but would they turn into another LA styled Watts neighbourhood, with crime and malaise?

Now we understand the wish for a Vancouver housing market crash.

Failing Governments in BC and Ontario Need Ideas

The previous BC government failed badly in using old school tactics to solve an International level challenge.  Rightfully, they were ousted, and now we’ll see if the NDP can actually deliver on their promise to lower income buyers and renters. Supply must be increased in Vancouver as the city just gets more popular.

And for most homebuyers in the Vancouver area, detached houses aren’t even a thought since the average price has hit  $1,617,300 which is up almost 3% since last year.  Condo hunters will have to be more persistent, patient and creative to land a condo to call home.

A solution that may support increasing availability is to open up land for development outside of Vancouver up the coast and out on Vancouver Island, or into the interior. With Federal and BC government incentives and tax support for this (take it from the foreign buyers levy — $billlions of dollar tax grab for what purpose?.   This could be used to draw businesses out into new outlying communities.

Many businesses don’t actually need to be in Vancouver. If they had an opportunity to move somewhere cheaper, they’d do it. They’d get away from the congestion too. People want to live near the jobs, thus moving  the jobs outward will take the pressure off and open up amazing new cities across BC.  Places like the Comox Valley and Sunshine Coast and Nanaimo would welcome the growth.



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Why Will the Los Angeles Dodgers Win The World Series?

Los Angeles Dodgers on Historic Pace – World Series Champs?

Something strange has happened with the Los Angeles Dodgers this year. In mid May, the team was 22 wins and 18 losses which is middle of the pack, but since then they’ve been on a scorching, unheard of winning pace. It’s an unusual event so thought I’d mention it because it’s an opportunity to see how a successful team or business is created and the type of spirit it generates.

The Dodgers have an unbelievable 89 wins and 36 losses as of August 24, 2017. That’s an historic pace for the team and they could become the winningest team in the majors ever. For all baseball fans, it means enjoying watching a team that is truly EPIC. For LA fans, it’s pure joy.

They have the best pitching this year. And most baseball experts would stop analyzing right there. Pitching is key and even without their star hurler Clayton Kershaw, they’ve got 6 good starting pitchers. They just picked up Yu Darvish which gives LA another unfair advantage and he had an inspired first game striking out 10 batters. And just yesterday, lefty Rich Hill almost threw a perfect game.

It’s been a long time coming for the Dodgers who have to live on old film reels of wonky legged Kirk Gibson hitting that homer back in 88.

Stats Screen Capture courtesy of MLB

Lefty Hyun-jin Ryu gave up 1 hit in seven shutout innings as the Dodgers beat the Mets 8-0.

Why do you suppose this team has caught fire in 2017? Is it the players, manager, owners, or just the commitment of the organization to be the best? Tough to figure out, but let’s take a stab at it.




The Dodger’s Unfair Advantage

An unfair advantage is what makes some teams and businesses for that matter, so successful. Here’s why the scorching hot Los Angeles Dodgers have an unfair advantage:

  • league’s best, most deep pitching (good pitching shuts down other teams hitting)
  • excessive number of talented players (competition makes them be at their best)
  • belief in the quality of the team (the spirit has all of them optimistic and focused)
  • they’ve sparked a spirit in LA fans after many tough seasons (huge belief and support)
  • marginal players are now stars (Cory Seager, Justin Turner, Chris Taylor having break out seasons)
  • winning gets the team in a good mood (even if they hit the skids they have a strong winning feeling and confidence that will take a while to cool)

The passing of their great announcer Vin Scully last year should give this championship extra meaning and inspiration.

Los Angeles has some great home run hitters this year, but they don’t rely on them. Their innovation in manufacturing runs through “small ball” is what makes them unique.  Even when shut out of homeruns, they get singles and walks and fill the bases.

They put maximum pressure on their opponents and give themselves every opportunity to win. The LA Dodger management team must have a philosophy of no limits and building strength in every area.

Newcomers to LA are Having Great Starts

In the hitting department, the team is rallying behind the incredible hitting of Cody Bellinger, a shoe in for rookie of the year. Bellinger with the sweet homerun swing is one of the brightest up and coming stars in the game. LA’s lineup is stacked now, with utility players like Chase Utley who can step in where needed. The Fall Classic Forecast: It’s going to be a good post season for Los Angeles.

Of course, Magic Johnson  has the Dodgers already picked to win the world series.
Most teams aspiring for a league championship usually beef up their lineups in the summer and often trade up, or sign free agents. LA’s done well with both.




It’s got LA Dodger fans in a tizzy again and this team has so much talent and depth, it will be hard to get them off track. Talent can do a lot because it makes you think you can do anything. It’s a good view for us of what makes a successful business. Inevitably, it’s talent assembled in a good environment and that environment can turn mediocre  team members into stars. It all begins by acquiring talent.

No Limits, Big Skills, Innovation, and Focus

Getting rid of limits, having great skills, innovating, and having focus is what makes any business great, and it’s what’s driving the Los Angeles Dodgers to a World Series Championship in 2017.




Interested in Los Angeles real estate? The LA forecast is sunny. A shortage of housing along with slowing new development means prices could rise more. Planning to visit San Diego? Find affordable auto insurance in Los Angeles or a San Diego car insurance quote? Find a great Los Angeles restaurant near you. Ailing website? You’ll get better results from an experienced SEO consultant Los Angeles.  What’s your SuperBowl Predictions

Jobs Forecast 2018 | Employment Outlook US Cities Best Prospects List

What’s the US Job Outlook for 2017?

Will the Jobs Juggernaut Continue into 2018?

It’s a sunny forecast for jobs and housing in 2017. A marriage made in heaven. And although 2017 started off tentatively because of the US government transition, it appears employer outlooks are improving.

Cities such as Cleveland, Dayton, Akron, Chicago and Detroit, decimated by Free Trade and an outflux of workers may not be revived, but there are plenty of cities such as Plano TX, Sioux Falls IA, Deltona FL, Cape Coral FL, Scottsdale AZ, Orlando FL, Honolulu HA, which might offer you a dream job and dream lifestyle.

Photo courtesy of aec-cea.ca

Good advice for anyone young, is don’t hold back or limit yourself, especially at a time when the economy gives you a 95% chance of success. The latest jobs report in January 2017 was excellent, despite the government transfer. The democrats will give up as wages improve, exports grow, and the middle class begins to reappear. It won’t happen overnight and there is no housing market bubble.



Avoid the media “sour grapes” rhetoric. Transitioning the US back to health is no easy task and losing the status quo will hurt, but only a little. This is the time for Millennials to envision a better job and prepare for the future when they  may launch their own business.  Millennials, be smart. You deserve a better life. You’ll get that student loan paid off!

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The 2017 Jobs Forecasts and Data

Where should I look for the best jobs? Does Florida, California, Texas have the opportunities I want? The charts, videos and commentary below show the best cities and employent/jobs sectors with the most promise. From manufacturing to transportation and infrastructure development to energy to retail trade, 2017/2018 looks like a rare opportunity for US workers to move, land a good paying job, grow their skills, experience, enjoyment, or buy a home, travel, and invest.

“Today, the ratio of unemployed Americans to open jobs stands at 1.4 to 1, down sharply from 6.6 to 1 during the last recession in July 2009. That shrinking pool of job seekers translates into fewer available candidates — leading to today’s growing reliance on recruiting from passive, already employed candidates.” – from Andrew Chamberlain, chief economist at Glassdoor.com




Should you leave your low paying job for a better one in another city during the Trump era? Before you move, check out where the best cities for real estate investment are — cities and states which investors believe in.

Need lower car insurance rates? Learn more usage based auto insurance, saving on luxury car insurance, and which cars and trucks have cheaper insurance rates. Search for a lower auto insurance quote and save!

New Job Outlook Reports are Out

A couple of new job outlook reports are worthy reads as we move into the first and second quarter of 2017. The first report from ManPowerGroup offers a bright outlook for many US cities. However, with the repatriation of jobs to the US, where will the skilled professionals to fill them come from? Most engineers are in China and India.

Nearly One in Five U.S. Employers Plan to Hire in Q1 2017

This forecast for 2017 was really a rollover of the previous year, and we haven’t yet felt the coming impact of the Trump Administration’s policies to bring jobs back to the US. And the jobs returning may be of especially good quality with great pay — engineering, robotics, research, energy production, programming, design, and even good old manufacturing.

Are you buying or selling a home in 2017? Get some tips on why you should sell now and how to sell above asking. A growing worker income will ensure there will be no housing market bubble or crash.

Baltimore has suffered just as much as those in Ohio, New York, Pennsylvania, Michigan and Illinois. What will turn that around for these cities?




Will Fair Trade Create a Better Outlook for the US Worker?

What we learned from the free trade era is that good jobs inevitably leave to be near where products are designed and manufactured. And investment flows in a millisecond, away from taxation to the cheapest labour markets.  US investment dollars then build jobs in other countries. What’s left are skeletal retail sales and distribution jobs — few, part-time, and poor paying — the kind you already know all too well.  Canada and the UK have suffered equally with Free Trade however, will Fair Trade deliver sustained employment between honest trade partners?  I believe it will.

The new post-Obama era holds a lot of promise for Millennials and Gen Z’s who are sadly mired in personal and student loan debt and only have a vague dream of ever buying a home. For babyboomers, this last kick at the can might be a very good kick!

The fact the US has performed as well as it has, shows this country’s creativity and resilience through the past 30 years. But this is a momentous time where very high quality jobs and business investment money will return to the US. Those who are skilled and experienced should be in exceptionally high demand and incomes will definitely rise. It’s good to be skilled and in demand!




Fresh Updated Forecast from Manpower Group

According to the new study and report by ManpowerGroup, a major information provider for employment forecasts, predictions and outlooks. Manpower Group surveyed more than 11,000 employers to learn more about their attitudes, needs and forecasts for hiring.

From the ManPowerGroup report, here are the cities with the best job forecast outlook:

Best Employment Sectors: Manufacturing, Wholesale & Retail Trade, Transportation & Utilities

Which Sector will see the best growth?  If you ask President Trump, he might say manufacturing.  Wholesale, Retail trade, professional and business services, and financial look pretty good for 2017. See the forecast for East, West, South and North US here.

The ManpowerGroup report doesn’t touch much on the Oil & Gas industry which could significant growth. Oil prices are rising slightly to under $60 a barrel for the next 2 years.  With a rising USD dollar, US energy exports could be very lucrative. Will North Dakota see a jobs boom?

Screen Capture Courtesy of OilPrice.com

According to the US energy jobs report,

“Energy Efficiency employers project the highest growth rate over the next 12 months (9%), followed by Electric Power Generation (7%); Transmission, Distribution, and Storage (6%), and Motor Vehicles (3%).

The report suggests manufacturing in the energy sector will be low growth, but will Trump’s intentions change that?

The Best and Worst Cities for Jobs in the US

WalletHub has released its survey of US employers and generated a rating system of best cities for jobs. WalletHub’s analysts assessed 150 of the most populated U.S. cities across 23 key indicators of job-market strength.  Criteria for job outlook rankings included: job opportunities, employment growth, median annual income and more. You can see the full list at Wallethub.com

Where will you find a job this year? Here’s the latest employment outlook in the US:

Rank City Total Score ‘Job Market’ Rank Socio economic Rank
1 Scottsdale, AZ 70.48 1 2
2 Plano, TX 64.91 4 13
3 Orlando, FL 64.9 2 19
4 Sioux Falls, SD 64.72 5 11
5 San Francisco, CA 63.37 6 34
6 Rancho Cucamonga, CA 63.35 7 15
7 Chandler, AZ 62.71 16 8
8 Salt Lake City, UT 62.54 10 25
9 Tempe, AZ 62.17 15 12
10 Raleigh, NC 61.29 13 40
11 Peoria, AZ 61.26 14 37
12 Miami, FL 60.78 3 126
13 Honolulu, HI 60.49 18 33
14 Fort Lauderdale, FL 60.23 12 79
15 Fort Wayne, IN 60.15 8 73
16 Minneapolis, MN 60.11 31 6
17 Garland, TX 59.74 11 93
18 Gilbert, AZ 59.59 27 17
19 Overland Park, KS 59.58 34 5
20 San Jose, CA 59.41 22 38
21 Dallas, TX 59.36 9 117
22 Austin, TX 59.33 26 26
23 Washington, DC 59.09 20 61
24 Irvine, CA 58.72 49 3
25 Atlanta, GA 58.62 25 45
26 Grand Prairie, TX 58.59 23 55
27 Omaha, NE 58.47 35 16
28 Little Rock, AR 58.41 17 103
29 Boise, ID 58.12 52 4
30 Huntington Beach, CA 57.95 37 20
31 Nashville, TN 57.92 19 105
32 Ontario, CA 57.86 21 94
33 Lincoln, NE 57.76 58 9
34 Amarillo, TX 57.51 29 60
35 Denver, CO 57.23 42 22
36 Pittsburgh, PA 57.09 63 7
37 Irving, TX 57 24 102
38 San Diego, CA 56.98 48 21
39 Colorado Springs, CO 56.95 43 28
40 Tulsa, OK 56.94 28 84
41 Cincinnati, OH 56.93 36 49
42 Fremont, CA 56.81 45 32
43 St. Louis, MO 56.5 32 76
44 Reno, NV 56.4 38 50
45 Fontana, CA 56.18 30 95
46 Madison, WI 56.13 86 1
47 Glendale, AZ 55.99 33 96
48 Sacramento, CA 55.58 51 41
49 Mesa, AZ 55.54 41 62
50 Lubbock, TX 55.44 50 48
51 St. Paul, MN 55.36 76 14
52 Tampa, FL 55.33 66 30
53 Henderson, NV 55.29 54 46
54 Boston, MA 55.22 60 42
55 Phoenix, AZ 55.17 46 70
56 Vancouver, WA 55.09 68 31
57 Las Vegas, NV 54.87 62 43
58 San Antonio, TX 54.6 39 107
59 St. Petersburg, FL 54.58 61 53
60 Grand Rapids, MI 54.51 75 29
61 Durham, NC 54.31 47 90
62 Anchorage, AK 54.24 65 56
63 Richmond, VA 54.12 70 47
64 Charlotte, NC 54.06 55 86
65 Columbus, OH 53.93 73 51
66 Riverside, CA 53.81 56 97
67 Portland, OR 53.78 80 36
68 Chattanooga, TN 53.64 43 125
69 Arlington, TX 53.52 57 98
70 Aurora, CO 53.49 53 104
71 Jersey City, NJ 53.29 82 44
72 Pembroke Pines, FL 53.15 74 65
73 Santa Rosa, CA 53.02 88 35
74 Virginia Beach, VA 52.85 92 18
75 Oklahoma City, OK 52.78 72 89

What are your thoughts on the jobs forecast and outlook for 2017, 2018, 2019, and 2020? Will Trump be able to bring jobs back to the US? Is free trade about to transition to fair trade, or will Trump simply reverse the trade deficits with China, Mexico and Indonesia? Did you know the housing sector is booming?

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Toronto Real Estate Market Forecast – The Pros and Cons of Homebuying in 2017

When Is the Best Time to Buy a Home?

A Laser Clear View of Toronto Housing — 2017 to 2018

Spring 2017 is almost here in Toronto, and tens of thousands of homebuyers will make the decision to buy a home. Yet buyers are confused, not because it may be a housing bubble, but because they can’t picture the value clearly, perhaps in numbers.   

The question of whether to buy a home isn’t about seasons, and housing type, or even the neighbourhood. There’s more important factors to considers and you should weigh your pros and cons carefully.

But for some Toronto residents, do they even have a choice? We all have to live somewhere, and it doesn’t seem there’s enough homes to go around.

While Canada is suffering its worst ever performance in attracting foreign investment, foreign purchase of homes here has been high. Foreigners are desperate to park their money somewhere. With that, Vancouver, Kelowna, Toronto, Mississauga and even Montreal have seen their housing markets explode in price. Many of these properties sit idle and empty, waiting for a quick flip.




Yet our hyperactive housing market hides a big secret — our economy is not so hot.  If not for the US revival occuring now, you’d have to say Canada’s future is very bleak — hence the lack of investment. Foreign investors are giving Canada a big thumbs down.




Vancouver Danger Signals

When BC applied its foreign buyers tax, it effectively killed the housing market in Vancouver. And with Toronto booming and its prices continuing a rocketing pace, will the Ontario government take similar action? While TREB might describe the market as balanced, it is a precarious, bubble like one where an irreversible slide might grow to a crash. Is this really a good time to invest in Toronto homes? Let’s look further.

Screen Capture courtesy of Teranet and the National Bank of Canada

The Key Role of Foreign Buyers in Toronto Real Estate

Foreign money may well be the key to Toronto Real Estate Market in recent years. Canadian investment in US property has fallen dramatically because of the sagging loonie, and perhaps due to new border restrictions expected by the Trump government. Canadians will now only be able to afford to buy in Canada. And many are selling their US properties to cash out their windfall. With that, they’ll likely be competing for GTA homes.

With the loonie so cheap against the US dollar, properties in Toronto, Mississauga, Oakville, and York Region look very inviting to Middle Eastern, Chinese and US buyers. Political and economic turmoil may well see foreign investors tune into Canada as a safe alternative to the US. Toronto real estate will be their first choice.

The Toronto Real Estate Board just reported another record month of sales on the Toronto MLS for January, and there is no sense or data to suggest condo and home prices won’t keep climbing.

8 Fundamentals of Rising Home Prices to Look for:

1. limited housing availability and people have to live somewhere
2. continued staunch refusal of homeowners to sell their properties
3. low mortgage rates rising only slightly
4. influx of foreign investment money from the Middle East, Russia, Germany and China
5. strong US economy set to spill over into Canada
6. high numbers of Millennials looking to buy their first home
7. condo rental prices are high with low availability meaning a sizble pool of potential buyers exists
8. immigation volume into Toronto is high thus soaking up rentals and creating more buyers from across the globe

The above fundamentals speak well of home prices in Toronto. As long as a US economic disaster doesn’t occur, the Toronto market looks okay. The question then becomes one of do you really want to buy vs rent? Can you afford repairs, taxes, and to commute to this location? Should you buy now so you can lock in at lower mortgage rates?

Worries on the Horizon

However, there is the negative side of the coin. Canadian debt loads are very high, bordering on crisis levels, and should interest rates rise, these same people may face foreclosure. If mortgage rates rise, few buyers will be able to buy at today’s prices. If prices are too high with a threat of a housing crash, fewer people will willingly take that big risk.

Screen Capture courtesy of Politiscope

The biggest factor for a housing crash or continued growth comes from the US. The repatriation of jobs and business investment back into the United States is the biggest news story of the last 3 decades but there’s worries Canada might be shut out.




Note: Vancouver’s Market has Stopped Rising but Hasn’t Crashed

If the US can carve away at its monstrous trade imbalances and bring back the American middle class, the effects on American wealth will be dramatic. We’ve all seen what this wealth has created in Dubai, China, and Mexico. When all that wealth returns to the US, it will spill over into the Toronto Real Estate market.

The Canadian economy, particularly Toronto’s is intimately tied to with the US, both parties would be devastated by a break in trade. But Donald Trump may have little intention of alienating Canada, even with Justin Trudeau at its helm. The biggest threat we face is Donald Trump’s dislike of Justin Trudeau.

Trudeau’s lack of sympathy and joy for the great American revival will gnaw at Trump’s government.  Canada may receive a weaker bilateral trade agreement, which Trudeau will have to negotiate. It could be much worse than the softwood trade has been.

The second biggest factor will be the lack of housing availability. Ontario’s governmental regulations on land development near Toronto is crippling growth. Its plan to intensify development in certain cities such as Markham, North York, and Mississauga will supercharge prices in those areas. Ontario’s high flying tax increases will further put upward pressure on house prices and make home ownership more costly.




Statscan reported job growth only in Ontario, with 20,000 new jobs. This followed on the heels of last month’s 74,000 new part time jobs. People working part time or with low wages can’t buy homes. The future lies with a growth in Canadian exports (the low loonie didn’t make that happen, likely because other countries are manipulating their currency downward for persistent advantage).

With demand continuing right through the winter, it’s hard to believe it won’t be a record spring for the Toronto market. The anticipation of the great American Revival will play increasingly on the psyche of hopeful buyers and those who would like higher paying jobs. It’s this anticipation that will have the greatest effect on where anyone will willingly purchase an average $600k to $1.5 million dollar condo or home.

It takes courage to buy a home, and courage should be built on a systematic pros and cons assessment of real estate investment.  I hope your analysis gives you the right outcome. If you’re looking to buy in the Toronto area, please visit my Toronto homes for sale page.

Further reading:

Forecasts of political intervention by Canada’s biggest banks: http://business.financialpost.com/news/property-post/canadas-biggest-bank-warns-of-possible-cooling-measures-coming-to-toronto-housing-market

Best time to buy a home: https://www.newhomesource.com/resourcecenter/articles/smart-time-to-buy-a-new-home

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Real Estate Technology Apps Water Solar Power & Rental Property

The Top 12 Best Investments 2018

What and where are the best ways to invest in the years ahead? Here’s 12 brilliant investment opportunities to research. Please bookmark this page, because I’ll be adding a number of new ones soon!

Real Estate, Technology Apps, Water Filtration, Solar Power Generation & Rental Property investment have extremely bright futures. If 30% to 40% return on investment appeals to you, check out these high ROI top investments for 2017 in more depth now.

The ride up the stock market was fun in 2017, and maybe now it’s time to plummet! Picture courtesy of Youtube

What are the best cities and technologies with the best opportunities?  There are plenty of places to park your money or get it working hard for you, but stocks aren’t one of them. Like a roller coaster cresting the 300 foot summit at 6 Flags amusement park, the ride down will scare the hell out of you.

You need to look elsewhere, and fortunately there are some great opportunities in Real Estate, Technology Apps, Water Filtration, Solar Power Generation & Rental Property.

I particularly like the whole multiple stream, passive income thing and apparently so do a lot of other people. The right opportunities are tied into incoming technologies like mobile tech and clean tech. There’s some very lucrative ones described below.




There’s a lot of talk about getting your money to work for you, but like everything today, it’s competitive.  Diversifying how you invest might be the most intelligent choice. How about a little in each these top ten best investments for 2017? Maximize revenue while minimizing risk.

Rental Income Property Calculator by propertyrei might be handy. Pic courtesy of propertyrei.com

Rental Income Investment

What’s the top keyword phrase for 2017? Rental Income. Out of everything you might invest in, it is tough to beat the returns of buying rental income property — outright buying rental income property, not via real estate investment companies and Reits.

Right in your city and in others, rental income property offers tax savings, market appreciation, capital gains which you can protect, renter payments, and you can even live in your investment. And you control its performance and destiny! As the Bigger Pockets talks about below, you can also use other people’s money to invest and get rich.

HGTV and other flip house and home improvement shows are popular because they’re riding a wave of investment strategy. Smart people are seeing the value of rental property and flipping. When you see the 30% to 40% ROI they’re receiving, and the amazing lifestyles that result, this is very hard to ignore.

That’s not to say there won’t be hard work and big decisions to make in property investing. But the downside is weak. If all else fails, you can live in your investment.

US and Chinese readers should keep a close eye on Canada because property is cheap in cities like Vancouver and Toronto are seeing the same overheated multiunit appartment rental market as San Francisco, New York, Los Angeles, and Miami.  Sure a lot of people are investing in Mexico, especially retirees, and there may be passive rental income potential there too. But Mexico is risky — especially since Trump may kill their golden goose.

Here’s Bigger Pockets Look at How to Buy a Rental property

Don’t Get Distracted – Keep Your Eyes on the Big Trends

Before you go out and buy those real estate investment books and real estate investment 101 courses, and getting blown away by all the real estate investing Youtube videos, keep your eye on the bigger picture.

Take a look at the US housing market, the economy, what President Trump is about to do, and contrast that with the all the retirement income, passive income, and business startup options you have. It’s risky, but you could look at becoming an angel investor. On that last note, growth in angel investor groups is rocketing. The reason: startups can’t get funding so they have to give up serious equity for a small cash infusion.

As part of your diversified investment portfolio, stay away from blue chip stocks, which have nowhere to go but down. If global free trade deals go sour, those big multinational companies will get crushed. They’ll lose their ability to blackmail countries and play governments off against each other. Their big tax breaks will disappear. It looks like President Trump will ensure all of that happens — “drain the swamp” has far reaching interpretations.

Look for companies or opportunities that reek of innovation. The US will do well, and the climate of innovation in the US is bright now, meaning all those startups have a shot at survival and making money. All those millennials need cheap rental housing (they can’t afford to buy) and cheap office space too. The best investment opportunity is in rental property real estate. See which cities are best.

Yet there are other good investing opportunities in the US and Canada. Here’s some good one’s below,




Here’s my top ten list of the best investments for 2018.

  1. Rental Income Property – like I said, there’s nothing that can beat buying rental income property. You’re buying real property in cities and neighbourhoods with the best rental potential. You have to be clued into which cities have the top outlooks. You need to be geared to look ahead and scan forecasts and predictions. Pay attention to what Trump is doing and trending macro-economic factors including the failure of depressing regulatory limitations.
  2. Electric Cars – The growth rate of electric car buying is showing faster than expected even though companies like Tesla lack funding and are experiencing growth pains. Once electric cars come into fashion, there will be a rejection of old gas-powered technology. Remember when they said the horse and buggy would never go away?  Take a look at the new Mission e Porsche and learn about the incredible driving mileage they get, and you’ll realize how naive we all are about new technology. Elon Musk is right, this is big stuff.
  3. Autonomous Self-Driving Cars – Anything new is a potential investment opportunity and self-driving automobiles are the new trend. While experts say these cars are still “teen drivers” and it’s still a way off, they are a big revenue opportunity. Magna International,of Aurora Canada the auto parts producer is designing and manufacturing parts and accessories for these cars and the revenue outlook is phenomenal. It’s a whole new parts universe with these cars and any company that produces them is worth looking into.
  4. Home Solar Power Systems Electricity rates will jump, partly because of all those electric cars driving around. I doubt they’re playing Pokeymon Go, but just enjoying the fact they can drive to Yosemite for a few hours and back for a few dollars.  Governments will tax electricity but they’ll have a tough time taxing the power homeowners generate at home, but they will tax the power you send back into the grid. There are so many companies offering to set up solar systems on people’s houses for a cut of the revenue.  Anyone who wants to plaster their roof with solar shingles or yards with solar panels can have them. That’s why Elon Musk has moved into the solar panel production realm with Solar City.  And don’t forget the 30% solar investment tax credit which will be around for 5 more years, which is good for business. Those panels, including solar shingles, are becoming very efficient power sources and the price is plummeting. These are all critical mass factors that will have big effects on how we live and which businesses will thrive in the years ahead. Many businesses right now are afraid of going bankrupt because of high electricity costs. They need to reduce their exposure to government (tax) and out of control utility costs. All signals for the very best investment opportunities.
  5. Battery technology has grown faster than anyone dreamed of. Here’s a trending business opportunity for smart entrepreneurs.




    Solar Batteries – Elon Musk owner of Tesla Motors is into super efficient lithium ion batteries, some big enough to power your whole house for a while. You’ll need the solar panels to collect electrical power which you’ll store in his batteries. Solar collection is going from cottage industry to mainstream very quickly. All the impediments are disappearing.

  6. DC to AC Converters – with rapid adoption of solar power collection and wind turbines, power generated is direct current, so DC to AC convertors will be needed in big supply. Check out the companies that make them.
  7. Fast Charge SuperCapacitors – These new batteries aren’t even batteries as we know them. They’re super capacitors that charge lightning fast and still release the power as we need. They’re the future. That means the whole matter of how long it takes to charge laptops, electric cars, house batteries, smartphones, etc is largely about to disappear. Everyone will prefer the fast charging supercapacitors which have incredible storage properties. Check it out.
  8. Water Filtration – The US has a clean water crisis and that spells opportunity. With state and local governments strapped for cash, we’ll see more Flint Michigan type failures in municipal water treatment and other disasters from expected increases in flooding in some states. Not only that, taxes and prices of water delivery and wastewater treatment will skyrocket as governments grasp desperately for revenue to fund their debt. Systems that filter or treat water optimally at home should revolutionize how homeowners use their water. Companies such as Pentair are enjoying huge profits because they take homeowners off the grid. Check them out.

    Image courtesy of turbinegenerator.org
  9. Salt Water Desalination – Cheap, portable, stills that make fresh water out of saline ocean water is a huge opportunity. Most of the population of the world doesn’t have enough water, including North American and Europe. New products are helping people at the home owner level to convert seawater to fresh water.On the macro level, see how Saudi Arabia is using solar power to desalinate water using a mega sized water volumes (60,000 square meters of seawater daily). This is what needs to happen in the US.
  10. Anti-Aging Supplements – a huge population in North America and Europe are heading into their senior years and they’re looking to stay healthy, active and looking good. But as they age, their attention will move away from aging skin to supplements that will keep them alive longer. As these aging babyboomers become more educated about supplements and nutrition, they’ll want the supplements that pack the most life-extending power. Take a look at this one who battle all the supplement fraudsters.
  11. Medical Tourism – It’s almost a certainty that hospitals will be over run with patients and health care costs in the US will skyrocket. And whatever is ailing everyone will be cheaper to treat in Mexico, Costa Rica, Belize, Thailand, and Brazil. These countries are seeing the highest influx of medical service tourists.  There will be hundreds of thousands more in the coming 10 years as people seek aesthetic and medical treatments at lower prices. The combination of tourism and surgical and rehabilitation makes it a compelling investment opportunity.
  12. Home Health Care Services – the growth of 65+ population is heralding in a new era of home based health care and nursing services opportunity. Home health care services respond to the rise in hospital medical services, medical tourism, and seniors with acute or long term health issues including mobility and debilitating conditions. This sector has the highest job growth rate and there is all sorts of room for innovation in everything from patient communications, to diet administration, diagnosis and disease treatment. Hospital and doctor services are too costly and another soluton is needed. The fact is, people are getting older and they need help. Check out Nurses Next Door and their francishing offer.

I might add solar farms and health apps as big investor opportunities too.

Are You Still Looking for Passive Income Opportunities?

Now that you’ve come this far, I want to tell you about publishing and digital marketing opportunities too. That’s right, you’ve seen my blogs covering all of these topics (and more coming) and consumers need an introduction to them all.  There are a lot of people and companies including Forbes, Inc., Marketwatch, Huntington Post, Mashable, Moz, Hubspot, TechCrunch, Smarpassiveincome, Richardbranson, and many others who generate tremendous income from blogging and social media posting. They’re all into blogging big time, including guest posting.

Not only do they make incredible income from their blog advertisements, but from sponsorships, referals, and direct sales of products and services.  A blog such as mine right here, has reach into any topic and any industry on the planet and can reach huge audiences.

You’ve heard of Google Adsense and that advertisers on Google Adwords are paying upwards of $80 per click on their system. Well, Adsense doesn’t even scratch the surface.  From real estate to insurance to new technology to health apps, your opportunity is limited only by your imagination. In fact, your income acceleration is directly related to your lowering of your self-limitations and imagination.

There’s reason to be excited about this opportunity. If you’re not interested in this opportunity, then keep revisiting my blog to see how it goes for me. That’s free, but has zero chance of you getting rich.

If you’d like to set up your own publishing empire, including a successful blog, and you have a good amount of investment dollars to launch it, contact me.




Bookmark this page, and share it with your friends and family right now. Theyll really enjoy the idea that they could actually make money in this day and age. It might shed their belief that America is dead and the era of opportunity has ended. In fact, if we are entering an era of political populism (Brexit and Trump victories), the opportunities for us individuals are vast.

Throw away those stocking investing and real estate investment books and courses you were into. You now know where there are better opportunities to invest in 2017.  And 2018 will be even brighter.

This year, get obsessed with income property, rental income, tax credits, passive income, multiple streams of income, best startups, new tech, cross industry business opportunities, and new clean, reneweable technologies. The future is here. Let’s get at it!

Share this post on Facebook, Twitter, or Linkedin. It’s good to share!!

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Bookmark this page and return for further housing market forecasts, predictions, expert opinions and market data for most major US cities including  Los Angeles, Phoenix, New York, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita,  Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu.

Real Estate Investors Huge Impact on the Economy

The Net Benefit of Real Estate Investors – $9 Billion!

A joint survey by Bigger Pockets and Memphis Invest revealed some fascinating insight into the attitudes of real estate investors and their impact on the US economy. They concluded in their 2014 report, that 28 million real estate investors have a $9 Billion+ effect on the economy. The survey results are displayed in the infographic below.

This really is timely and newsworthy. The numbers in 2017 might be even higher. Add investment in new multi-unit rental property and commercial real estate and the numbers are astonishing. If money begins leaving the stock market and pours into the housing market, how will this affect your own best investment picks?





In the past ten years, investment has been focused on electronic technology and software and with that, the US economy hasn’t fared well. Housing is something the US has always done well and it looks like the general population is about to get wind of this fact.

The spin off investment in furniture, appliances, home servicing, renovation, new school construction, new retail establishments, and more creates jobs in the US and further investment within the US. Is Donald Trump ready to capitalize on this basic and proven economic process? Quoted in a Bloomberg report, Robert Shiller says the US could be in for boomtimes and that means lots of new developments and higher home prices.

From Los Angeles to New York to San Francisco, a healthy housing market could soon boom and you’ll want to discover the best ZIP codes for real estate.

Perhaps this is the signal we need to put more investment dollars into real property, whether for buying as an income property investment or in new homes to live in. This infographic offers some excellent insight into investor profiles, risk tolerance, rental price predictions, and more.

Infographic courtesy of Bigger Pockets and Memphis Invest

Trump: Responding to the Housing Crisis

It’s hard to argue that there is a housing crisis across the country. Even in Canada, with its limitless supply of land, there is a housing crisis too. So we know there is and was something very negative that has been suppressing investment in real estate in North America. This could be about to end with the Trump era.

It’s still uncertain as to what he intends to do, and he probably hasn’t decided what to do. It will all play out in real time. Investors, governments, builders, renovators, realtors, and mortgage agents will have learn, react and plan on their feet. So, it’s an exciting time where everyone will have their values and understanding of the economy, housing market and real estate investment wisdom challenged.




There will be some big failures in the coming years too as Trump further drains the swamp. Old and young investors alike will find the new, clean swimming pond frighteningly responsive and hazardous with all-new predators and regulators. They all want a piece of the housing pie too.

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Is 2018 the right year to buy rental income property? Which are the cities with the best return: LA, San Francisco, San Diego, Seattle, Phoenix, Denver, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Jacksonville, Miami, Orlando, Toronto, Vancouver, Anaheim, Beverly Hills, Malibu, San Bernardino, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Oceanside, Carlsbad, La Jolla, Escondido, Riverside, Hartford, Raleigh, Albuquerque, Glendale, Long Beach, Huntington Beach, Kansas City, St Louis, Stockton, Scottsdale, Indianapolis, Columbus, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu.

Real Estate Investing – Where to Invest – US Stock Market Forecast 2018

Where to Invest in 2018 – Real Estate, Stocks, Gold or Cash?

Looking ahead  to 2017 and wondering where to invest?  US stock markets have had a fantastic run the last 6 years, with the DJ hitting 20,000. But is this the end of it?

baldeaglesmall
Photo courtesy of baldeagleinfo.com

The real estate market had a sharp rise these last few years, but has it topped out too? Could they both crash or soar like an eagle? We know the past, but how are we on forecasting the future?





Choosing between property or stocks might seem like choosing between wine or cheese, ice cream or pizza, or, tofu or sushi, but after you read this post,  you might find that one is more financially nutritious than the other. And if both markets crash in 2017, well, if you buy a house or property, you still have something!

To ensure you make a good investment decision, you can read up on the advantages of buying real estate, to whet your appetite for the interesting video interview with investing guru Grant Cardone at bottom.

Like most real estate investors or stock market investors, you’re wanting to beat the averages and pull off a big win in 2017. And who can blame you? If you’re open minded and smart, you might double or triple the ROI anyone else is earning. This post not investment advice but rather a wake up to the strength of real property in the best zip codes.




Let’s take a quick look at real estate investment opportunities which might produce exception returns in 2017 compared to the stock market of 2017, which has pretty well peaked.

realestatevsstockmarket
Screen Capture courtesy of thescallingroup.com

US Stock Market Forecast 2017

“For 2017, J.P. Morgan anticipates geopolitical risk stemming from Europe and the Middle East as well as questions surrounding the new policies from Donald Trump’s presidency will permeate markets. Still, the firm also estimated in the report that the S&P 500 Index will surge 8% to 2,400 by the end of 2017.  A stronger U.S. dollar and higher rates pose risks for stocks in 2017, as these factors can affect price-to-earnings ratios, emerging markets, the housing market, and U.S. equity groups such as multinational, domestic manufacturing, and bond proxy companies, according to JPMorgan.  – from a report on the WSJ.com.

.

chipjoanna
Screen Capture courtesy of Magnoliamarket.com

Where are the Best Opportunities and Cities to Invest in Real Estate in 2017?

If you read my post on the best US cities for real estate investing, you know that some cities offer a 30% return right off the bat. Choosing the right city is a big part of the profit equation especially if you’re modest investor. The other parts are which specific types of properties to pursue, whether there’s plenty of millennial buyers in the area, and which types of upgrades bring the best return.

Home flippers will want to choose single detached homes especially where there is an income apartment built in to the property.  Is San Francisco or New York or Los Angeles or Waco a good bet for a solid flip? Ask Chip and Joanna as I’m sure they know that market well enough. For other markets, there are sources so don’t shy away from a little research.

Pick all the right property buying variables intelligently, and you raise the likelihood of making a lot of money on your investment. Take a good look at rental income properties in Los Angeles, San Jose, Bay area and San Francisco simply due to the persistent high apartment rentals prices. It doesn’t look like there is a solution for that overheated market. With no new construction, current rents can only go higher.




Is Stock Market Investment a Good Choice?

Take a look at how the Dow Jones has fared since January of 2015. If it wasn’t for the recent Trump bump up, the market barely progressed. And the stock markets were all aglow about record prices. Well, they also said Trump would ruin them. After a lot of turbulence, it looks like investors believe Trump will be good for all the big corporations and perhaps economic growth in the US.

The stock markets are at all time highs with nowhere to go. The percentage gain on current prices will not be good. Of course, you may find specific stocks to gamble in high growth industries, but it all seems like roulette to me. Contrast that with real property in some of the hottest upcoming cites and what you could do with that property and now you have incredible potential for profit. And could all those people on HGTV be wrong?

The Trump rally will continue into the early part of 2017, then drop off as the Fed hikes interest rates more than the market expects and sentiment shifts, Goldman Sachs predicts in its forecast for the coming year — Goldman Sachs

djchart

And here in the last 12 months on the Nasdaq, we’re seeing flat growth in prices. If Trump hadn’t won the election, we would be seeing a flat line right across into 2017.  If the Trump euphoria wears off and he can’t create the economic results he says are possible, you might see this curve heading back down to the 4500 mark.  Personally, I think Trump’s efforts will provide much improvement, but that improvement might be more visible in the real estate market. That’s why in 2017, investing in real estate is where everyone is headed. That transfer of cash to the property sector should create some stellar returns.  Discovering the best cities to invest in is half the battle.

Has any small investor ever gotten rich off of dividends?

nd2016

So the tale of the stock market curve is really all you need to know.

Another important benefit of investing in real property, especially for house flippers, is that you’re more personally and emotionally engaged in the process and outcome. Stock market investing is passive and you can do nothing to help the performance and ROI. With real property, you are able to find ways to help yourself succeed.  Wether it’s flipping or living in an income rental property, you can effect the performance of that investment. Let’s hope you make the right decisions and hire the right people!

Hear what Grant Cardone says about real estate marketing for next year.

Further resources on stocks vs real estate:

thebalance.com/making-money-from-real-estate-investing-357984

inman.com/2016/11/22/zillows-6-predictions-for-the-2017-housing-market-under-trump/

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Is this the right year to invest in rental income property?  Find out more about the best investments in 2017 including investing in real estate and investing in the top real estate zip codes.

Gord Collins Los Angeles Real Estate SEO —  I generate leads for realtors in Los Angeles, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Sunnyvale, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita, Temecula, Stockton, Palm Springs, Chula Vista, Escondido, Santa Monica, and more. Find a Los Angeles Real Estate Agent who actually wants to work with you.

Blogging Strategy – The Core of Your Content Strategy

Blogs Drive Business, Sales Revenue. What’s your Strategy?

A great blog strategy should be the real heart of your marketing program and even at the heart of your content marketing strategy and your SEO strategy. Blogs speak directly to your customers — the real voice they want to hear which is why people search out company blogs. Of all the digital marketing channels and media you have at your disposal, your blog is the one asset that engages and convinces.

marcussheridansmall
Marcus Sheridan launched his pool construction into a major brand by blogging. His big picture focus: Answering customer questions.

That’s why building a powerful blog strategy is so smart, and this post will get you a great start. I’ll show you how to keep it simple and stay on course with a 5 Step Blog Strategy. You’ll develop big picture thinking while letting the details organize themselves. That’s what a worthy strategy does. It gets rid of the annoying details and micromanagement that cause most to toil in anonymity.

The Bolt of Inspiration

A good mantra for bloggin too!
Simplicity and Big Picture Thinking: A good mantra for blogging too!

If you haven’t felt the bolt of inspiration or joy of big traffic and impact branding yet, I hope you’ll find this blogging strategy overview a pleasant re-introduction to the power of blogging.  If there’s one key change you can make for 2017, this will be it. And later, please do check out my other blogs on deeper topics of content reverse engineering, increasing content impact, increasing engagement, creating a unique value proposition, improving copywriting, and growing traffic.

Right now let’s keep it simple with a look at the basics of initial blogging strategy. Don’t get caught up in how to write copy right now, since copywriting is a different challenge.  There you’ll strategize how you’ll promote features and benefits with a unique tone of voice that resonates with your audience. Right now, you need to get organized!




5 Simple Steps to a Powerful Blog Strategy

  1. identify your blog’s purpose – how does it serve your communications and sales goals?
  2. establish your target customer profile and needs – who do you need to reach, what interests them?
  3. determine who will create the content and what they’re capable of producing – will you hire a pro blogger or have your in house staff create it?
  4. determine the topics and keyword focus – which topics are capable of producing significant results and which keyword phrases should drive your traffic?
  5. design your blog layout – how should you layout your blog post pages, what message should the visuals convey,- and should you have customized layouts for each topic category of blogs?

Read the more detailed discussion of these steps down the page.

 

Big Picture Thinking Should Rule

Business people who think big picture are more optimistic, enabled, and energized. I really enjoy knowing and working with big minded people. They don’t get weighed down with pessimism and restrictions and they make you think anything is possible. And really, anything is possible.

Captains of a ship don’t worry about waves hitting their boat. Their goal is to run right over barriers and issues by sticking to their plan and getting to a defined destination. I want you to focus on that defined destination when it comes to your blog. Focus on your unique value proposition whether you’re a professional or a small business owner and don’t let any details distract you. Focus on the rewards that will occur.




Your Blogging Strategy 2017 – Good Questions are Critical

Documenting your blog strategy and progress is a recommended process today. You should begin this by asking the right questions and writing your answers down. This will prepare you and your team of content creators to produce an excellent blog and to help you gauge whether your blog strategy is working.  Good questions help you to ensure you’ve got the basic fundamentals covered. This includes producing the best value for your readers and maximizing reach to your target audience.

  1. what is the purpose of your blog — customer service, customer engagement, information for visitors, help presell customers and improve conversions, SEO rankings and traffic from Google, or interesting content for your social media connnections?
  2. who is your target customer and describe their persona/profile is one is possible?
  3. what do they want and what don’t they know yet?
  4. what is your unique value proposition?
  5. how will personalize your value offer and make it significant to visitors?
  6. how will you write to interest, impact and engage visitors so they become your advocates?
  7. which topics can help you convey your value proposition best?
  8. what topics are semantically related for SEO purposes?
  9. what are best keyword phrases to optimize for?
  10. what type of content or media types can we include in your blogs?
  11. where will readers come from?
  12. how will you promote your blog?
  13. what kind of content will you create that others will want to share?
  14. how will your blog act to prepare or pre-sell visitors before they go to conversion pages?
    which similar blogs can act a model of success?
  15. how many posts should you create and are able to produce each week?

A Key Part of your Content Strategy

Two things you will find among very successful blogs such as Marcus Sheridan’s, Neil Patel’s, Larry Kim’s, or Ariana Huffington’s is really good information, perspectives, insight and good visuals.  Don’t forget that blogs are a form of visual content. Too much text is tiring. These blogs often have a carefully crafted, busy hub look to them and quite a bit of expense has gone into their creation and growth.

Just like your overall content strategy and content marketing plan, you’ll have better performance by building a view of the perfect, high performing blog, and by finding a real world blog in your niche that is super successful. You can reverse engineer the content of these highly successful blogs to discover their secrets and then build out your own unique content plan. And if you don’t have graphic artists, videographers, or friends in high places, don’t fret, you can “curate” other people’s content. It’s a fun thing, this blogging!

Keep it interesting. Plan to create a lot of good content with a good selection of deep, epic level posts that visitors find endlessly fascinating. You’ll also need to create a lot of shorter blog posts to act as support for your major key posts. And, these shorter posts work better for viewing on mobile phones. It’s a fact that more customers and prospects are finding and viewing posts on their smartphones, mostly iPhones.

Whenever you think of me, Gord Collins, remember this graphic below. This is my brand. It’s hypergrowth of traffic, hypergrowth in impact, and hypergrowth in customer loyalty. I’m working on the engagement part!  But a blog is time consuming and my value proposition is ever growing and evolving. You can get on this digital marketing train anytime you want.

sitetraffic
My strategic and dedicated approach to blogging is shown in this graph of weekly sessions. By spring 2017, I will be enjoying 1 Million visitors per year. Blogging strategy helps to supercharge impact and traffic.

Your Blog’s Purpose

Big Picture: The key purpose is to communicate your unique value proposition. And it will have many objectives: building Google rankings, generating Google traffic, generating interest, making impact, creating engagement with the content, building visitor’s intent, and pre-selling/convincing them to become a customer.

That’s the role of your website and your marketing, yet the blog is often expected to carry the load today. When the blog doesn’t carry that weight, businesses are forced to buy Facebook and Adwords Ads. The purpose then is to maximize revenue while decreasing expensive advertising. Your blog plays a key role in visitor conversion and is a vital cog in that wheel.

A bold goal is for the blog to carry your marketing communications by building relationships with customers in a transparent, trustworthy and comfortable way for them. If it’s all about them, then it makes sense that your blog will help you get closer to them.  Compare that to your About Us + Product Pages and you can see the difference.

Establish Your Customer Profile

If your like most businesses, you have no customer profile. You need to visualize who it is you’re speaking to. If they’re not in a particular industry, then speak to their work role, and their own interests and specific needs and values.  You need this insight to develop rapport and get them to respect and listen to you. Their age, income, job title, gender, and geographic location are key. Did you know you can deliver special content to visitors based on their geographic location? Check your current web stats to see what visitors are interested in and ask your sales staff about the customers they remember the most.

Who Will Create The Content?

This is no small matter. If you don’t really have the skill in-house, don’t burden them or yourself with the task of  creating blog content. Most people are not cut out for deep research, content writing, nor have the stamina for it. Hiring a good content writer/creator who can learn your industry is wise. But they must love your industry. Otherwise, you need to designate staff and train them to create great content using their experience and knowledge. You’ll need to give them time to do this, enable them to get resources and information, and put them on a schedule to produce. The more they blog, the better the results — if it’s good quality. In the end, it’s the quality that produces top notch results.

Determine the Best Topics and Right Keyword Focus

Selecting the right topics is paramount and it might be a matter of instinct and experience. The topics have to be of specific, immediate interest to prospects and allow your business to appear to be the best solution. It should be relevant to your solution. Study your top competitor’s blogs for ideas and see which keywords they’re focusing on for Google rankings. You may need the help of an SEO expert to discover hot keywords and topics that can bring big traffic.

Choose your topics carefully, because visitor’s believe you are your topics. The topic itself speaks more loudly than what you say.

The Ideal Blog Layout?

Is there a perfect page layout for blogging? Some experts believe there isn’t a perfect template that fits all users. And your blog’s purpose, assets and target audience are unique. Templates and consistency kind of point to mediocrity. Whatever layout(s) you choose it should appeal to your audience and let you achieve top Google rankings, related topics presented and provide an efficient, mobile friendly structure.

It doesn’t hut to have a layout like this one below in mind as you create your blog posts. Yet, uniqueness and character are complex and important matter in this day and age. Many experts are criticizing how character deficient today’s web marketing and brands are today. Trends pass.

perfectblogpost1

 

Content Topic Ideas

If you keep in mind what captures your eye and imagination, you’ll be close to what appeals to your own prospective readers. Think of what your target customer doesn’t know and is interested in, and you are into those topics that will draw a lot of traffic. Find topics that intrigue, fascinate, challenge, and even upset people (e.g., posts about Donald Trump, carbon taxes, high fuel prices, market crashes, government debt, unemployment, and popular trends you might see explored on your competitor’s blogs). You can read my post on content reverse engineering, but remember that your market leader’s may have missed the mark on topic coverage. Look for important gaps in information and perspectives (such as experts opinions), and make something much better.

In SEO, there is a strategy that’s been dubbed the skyscraper technique. This is the strategy of finding very high performing blog posts with lots of links pointing to them from other websites, studying them, and then creating an even better blog post on that topic. Then you would contact all the people who linked to the high ranking post, and ask them to link to your post too. It’s always good to have links to your post!

The best topics depend on a lot of factors such as keyword search volumes, current news events, how much it’s been covered already, and your own knowledge and skill. Don’t avoid topics because you lack technical knowledge and experience. It’s your right to produce topics with a unique slant that has enjoyment in mind.  If the topic is hot and valuable, then spend time doing the research.

Here’s some more ideas:

  • find small issues and offer up potential solutions
  • do a how to post on something your audience is stumped on
  • tell a great story
  • cover a topic that an industry expert has already covered and discuss points they missed
  • customer problems
  • how to improve
  • healthy eating and nutrition
  • how to get the best results
  • how to get something cheaper and faster

Blog ideas are going to vast depending on your industry. Topics for real estate agents, mortgage agents, car insurance companies, and marketing agencies will be specific. However, sometimes such posts can tap into a big stream of traffic and bring them over to your niche. Think big picture!

If you’re really stumped for blog ideas, you could try the Hubspot blog idea generator.

I can help you achieve phenomenal performance using reverse content engineering, hyperacceleration, making an impact, improving engagement, and optimizing your unique value proposition. I have a process to simplify and tame the complexity by focusing on the big picture and pursuing it with determination. Don’t let the details get you down.

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