How to Make Your Traveler Audience Feel Good The real goal of travel marketing is to make travelers feel good — about themselves and their wish to travel. For travelers, the dream is filled with memories, emotions, expectations and as well, thoughts about themselves. Whether they’re struggling with the commitment to travel or not, or…
Profitable Spring Break Travel Audience Segments The Spring break vacation period is a pivotal one for travel businesses. In the U.S., it represents a multi-segment, multi-month revenue window driven by families, groups, cruises, and short-trip experiential travel — not just college party traffic. Normally, it’s been a brief lead window – sort of like lions…
Travel GEO Strategy: Establishing Your Priorities First Travelers reliance on AI search engines for travel planning is growing. For them, this new channel is exciting and perhaps becoming indispensable. Being visible in AI search engines is more important than you might realize. Yet optimizing your travel content (the material they want) for the way they…
Why It’s Time for Travel Agencies to Let Go of “Good Enough” and Step Into the Reach They Deserve If you’ve been running a travel agency for years—or even decades—it’s easy to look at the digital landscape and feel a little overwhelmed. Everything moves so fast and competition is growing. Big OTAs seem to scoop…
Show Your Audience You Care For humans, caring is the glue of society and personal relationships. If your marketing is all about value, price, customization, and services offered, your marketing could miss the mark and make your brand irrelevant. Because how your brand feels to visitors/customers tells much about whether they like your products/services/staff. It…
🛡️ Bulletproof Hotel Marketing While the leisure travel market has returned to surpass pre-pandemic levels and B2B travel continues to recover, there remains significant headwinds for small to mid-sized US hotels. While hotel businesses spend fortunes on physical assets and advertising, it’s wise for CEOs and marketing managers to reconsider the power of digital marketing…
🤗 Selling Vibes to Travel Customers? Most travel salespeople would agree that the customer’s wants and pain points are the core of any selling strategy. Travel decisions are complex and emotional, and travelers tap into emotional reasoning to simplify their decision. And basically, that means they rely on the “vibes” they get from your marketing,…
Travel Content is Your Customer’s Pre-Travel Experience Hundreds of millions of travelers will be envisioning and hoping for their own significant vacation adventures in 2024. Isn’t the most enjoyable part of travel where people dream about destinations and how they anticipate the fun, adventure, stimulation of the journey and the destination? They’re visualizing the sights,…