Versatility Creates Focus on Maximum Performance “Versatility in digital marketing is not about doing more tasks. It is about connecting the tasks that actually create revenue.” “The versatile marketer protects the marketing budget by finding the few channels, messages, and content experiences that create the most trust, engagement, leads, and buying action — then concentrating…
Empowering Travel Agencies The 2026 travel market is suddenly looking a little more challenging with inflation, fuel price hikes, and increased flight security checks and illegal immigration prevention. International travelers are adjusting their trip decisions based on worsening economic outlooks, rising US dollar, and rising costs due to inflation. And Canadian and US travelers are…
Mapping Out a Path to Market Your Skills Who cares about progressive travel marketing skills today? Travel business clients might appreciate outstanding skills they can leverage to achieve their marketing goals. Can one skilled, versatile marketer make a difference? You have to believe you can. Our big challenge for marketing our skills might be problem…
Hiring Smartly for a Digital Travel Marketing Role As a travel agency owner, DMO CEO, hotel owner, tour operator or SaaS travel software entrepreneur, you’re tasked with the challenge of hiring the right marketing people. Can a single person have real impact on a small travel company? That would depend on their skills, drive, and…
Travel SEO/Content Strategist Role Role: Responsible for developing and executing effective SEO strategies and content plans to increase traffic, brand awareness, lead quality, engagement, and revenue. Travel company managers know SEO strategy and content development are critically important to marketing performance. Basic SEO isn’t competitive. Advanced SEO synthesized with great content pieces within a powerful…
AI Software Beating Talented SEO/CRO/Brand Specialist? There’s some more talk about artificial intelligence software being able to put talented copywriters out of work going around again. Frankly, the idea is insulting and ridiculous and undermines business manager’s acceptance of AI marketing solutions. It’s natural that some (software developers) would get a little zealous about new tech…