Help, Our Digital Marketing Strategy Isn’t Working! When sales and revenue begin to decline and you see competitors scoring big wins, you have to let go of the disappointment and launch into action! What’s worse than seeing your visitors, leads, sales and customer base diminish, is when you don’t have a plan to revive them….
Tips for Better Real Estate Marketing in 2025 Hundreds of thousands of real estate agents are hopeful heading into 2025, given the experts predict a big jump in listings and sales. As interest rates ease and mortgage rates begin to fall, the economy grows, and small business flourishes once again across the country, we’ll see…
How to Create Your Realtor Brand Differentiation The power of branding. Do you take it seriously? Are you doing anything than the usual, common tactics to establish your name and offer to buyers and sellers? I reiterate frequently in my blog posts and conversations that a brand image is your value proposition. It’s your promise,…
Which KPIs Are Driving Your Leads? You just got a lead from Google or Facebook. They want to work with you. Great, but why did that happen? There’s a thousand other agents available. What did they see in you and what got them to call to you? If you take a deep dive into your…
Tips to Help you Convert Visitors to Customers Improving the sales funnel is most digital marketers top priority today. And for two good reasons: 1) their traffic is much lower than previous years, and 2) doubling their conversion rate could triple profits. Years ago I had client websites rolling in traffic from Google and other search engines,…