Predictions of a Housing Boom in Toronto and Vancouver in 2018 Reports Forecasts Predictions Canadian Housing Market

Will 2018 Bring Another Housing Boom in Toronto and Vancouver?

Are the Vancouver real estate market or Toronto housing market going to crash , lift off, or coast in 2018/2019? Has all the negative press made you believe the end is near?

Bankers and politicians keep trash talkin the housing markets. However, as you’ll read here, there is more reason to believe in strong growth arising from a healthy economy, high immigration, demand from 25 to 33 year old Millennials, low mortgage rates, a growing housing crisis and more.

Demand is high, supply is being strangled.

Wynne, Trudeau, and the bankers feel pretty certain they can crush this market (okay, they’ve persisted but will the Canadian economy and stock markets crash in 2019?  But this beast isn’t going to die. It’s driven by dreams and expectations about how we’re supposed to live.




Here’s my outrageous forecast: The demand is so high, they will have to completely reverse course and begin supporting construction and development and enabling purchases. Otherwise, as the election nears, they’re gone.

They’ll look like hypocrites, but the public will forgive because housing is a bigger issue that’s causing serious social troubles. As investors focus on rental properties, such as apartments in Toronto, even rents will skyrocket in Toronto. Toronto property management firms are headed for their own boomtimes.



As spring approaches, we’re going to see intense price pressure driven by a lack of supply. Royal Lepage just released its market forecast survey and they’re predicting Toronto houses prices will rise 6.8%.  That aligns nicely with this whole notion of boom times ahead.

And it turns out, construction is already booming.  Canada Mortgage and Housing Corp. reported that the pace of housing starts picked up in November nearing the highest levels since 2008. Given that we just went through a boom, that’s remarkable.  CMHC believes construction of multiple-unit projects in Toronto has been a driving force behind the trend.

Benjamin Tal is also suggesting a boom in Toronto and Vancouver and it would restart in 2018. You can read more below.  Should you buy now or in the spring?  Take a good look at the Toronto real estate forecast and the further reading below.

Breaking News: Trudeau to bring in one million new immigrants in next 3 years. Question: where will they live?

Despite government negativity, statistics, the underlying fundamentals of demand along with the ongoing strength of the economy are suggesting an improvement.  That means a prison riot might be coming soon. You’ll find a list of credible reasons why the Canadian housing markets might surge again below.




The experts have been forecasting a Toronto or Vancouver crash now for many years. Hasn’t happened, so perhaps we need to think for ourselves? The market continues with confidence and optimism overpowering persistent negativity the politicians keep pushing out.

How is the US housing market doing? Nervous but very good. Post hurricanes and fires and political upheaval, the markets in Miami, Boston, New York, Houston and Los Angeles are healthy. And 2018 stock market predictions are positive for several years.

Let’s take a look at the factors and the two opponents: our politicians vs strong growing economies. Only one will win.




Let the Housing Good Times Roll!

The IMF and OECD seem to agree, saying Canada’s economy is the best looking in the G20. The case for a Canadian housing boom has some wind in its sails. If political suppression of the Toronto and Vancouver housing markets were to end, the rest of Canada would awaken.

What we don’t know is whether the government will attack  the momentum or let it power the economy further. Currently they’re riding a wave of populism driven by angry renters in Vancouver and Toronto.

But what if that voice faded and the exact opposite public opinion appeared? Justin Trudeau’s popularity has dropped to 25%, Wynne’s pushing towards zero, and that means they may have to reverse course to stay in office. Don’t believe they would do it? Never say never.

Politicians Crushing the Housing Market

Currently however, Wynne, Trudeau and Horgan are holding their own private “let the good times roll” party. Their unwise meddling in the housing market is a threat to the Canadian, BC, and Ontario economies as explained below.

And it’s all for political points that may soon be worth nothing because when you cater to a small select crowd, eventually everyone else wants you out. In truth, only the prices of million dollar estates have dropped a little and the rest of Canada is hurting.

Demand for housing is relentless and Millennials don’t want their dreams dashed. The larger voice will be heard in 2018.




People want homes and these 3 politicans will be booted out of office because of it.  The only ones voting for them are those in Toronto and Vancouver cities. The rest of the country wants to see lower mortgage rates and an improved economy.

A good number of Canadians are weighed down by thoughts of the last recession rollercoaster and don’t really want to go back there. Business people and investors want growth. They’ve got a lot on the line.

And the politicians they’ve discouraged the builders now. So, although everything is in place for a continued housing boom in Canada, these politicians could push us into a mess.



“At this point we do not see any real relief. In fact, the opposite is the case,” writes Tal. “Without significant changes to land and rental policies alongside a dramatic change to housing preference among buyers, those centers will become even less affordable.” – Benjamin Tal in an interview with Yahoo Finance.

Key Factors Supporting a Housing Boom in Canada

  1. global economic winds are positive
  2. Trump will rekindle trade with Canada (he has to)
  3. oil prices rising a little
  4. wages will begin to rise
  5. too many millennials need to move out of the parent’s places
  6. bank of mom and dad has plenty of funds ready
  7. supply is low and builders and construction workers are waiting to build again
  8. the rest of Canada is tried of being kicked around
  9. Trudeau and Wynne severely disliked
  10. China is liberalizing trade and investment with the world
  11. Canada’s economy is going gangbusters (3.6% growth forecasts)
  12. lumber producers would rather sell their lumber here
  13. mortgage rates still low (and there’s no real reason to raise them)

Video: Greg Bonnell of BNN Explains How Housing Prices Can’t Go Down

Strong Economy Usually Means Boom Times

Benjamin Tal may have meant a price boom is imminent because of severe shortages in the Vancouver housing market and the Toronto housing market.  And if prices rise, we may see construction starts also slowly rise and a juiced up housing market would in turn lift the Canadian economy higher.

A synchronized global recovery and rising global trade volumes are backstopping the growth, along with the bottoming out of the oil shock in western Canada and soaring home prices in Toronto and Vancouver — from a report in the Toronto Star.

And prices of oil have climbed, meaning Calgary’s real estate market and those in Edmonton, Saskatoon and Regina might return as well. Fears are that OPEC is solidifying and a war between the 2 biggest producers could erupt. That would bring an immediate boom to Calgary.

Screencapture courtesy of BNN

This is a screenshot below is of historic oil consumption from Doug Rowatt’s post on the greaterfool.ca. The price is forever upward.  Is the time time oil shoots toward $100 a barrel? Some are predicting it.

Forecasters like Oil: “Open interest in $100 call options for December 2018 has tripled in one week to exceed 30,000 lots, according to Reuters.   The $100 December 2018 options is the largest strike for all of 2018.” — from USA today report.

Condo starts have been strong and look to continue. The Toronto condo market and Vancouver condo market will be driven by property investors according to reports.

BNN’s Greg Bonnell Interviews Bryan Yu, Senior Economist at Central 1 Credit Union regarding Vancouver’s perpetual positive market in a past interview. What stands out about the conversation is that Yu says affordability won’t affect prices, and that only an external factor, such as a Chinese implosion would create a Vancouver slowdown. At this point, with Trump’s visit to China, that the Chinese are adapting to global business and are welcoming foreign investment. No reason for a China problem. Vancouver looks great.

What makes Toronto’s condos an attractive long-term bet is the city’s low vacancy rate, which has fueled bidding wars among renters and driven monthly condo rents to an average of $2,074 in the second quarter, up 7.2 per cent from $1,935 a year ago, according to market research firm Urbanation. — from a report by Bnn.ca.




Severe shortages are likely to drive home prices high. Most forecasts and expert predictions are for a flat market for 2018. Yet the economy is strong and looks to get stronger so a flat market is really about sales volume. Prices are so high no can afford to buy houses in Vancouver or Toronto and soon for condos.

It’s Still a Seller’s Market

It’s a seller’s market in 2017 and 2018, and with rent controls suppressing new construction, the pressure will build to create higher prices of resale homes and condos. As wild as Benjamin Tal’s prediction is, it jives with what’s going on in the economy.

Douglas Porter believes the market will heat up too, but his view is that it will end with a housing market crash.

If NAFTA talks go well, which they likely will, the North American and global economies will both grow. That doesn’t fit with some bankers and politicians wishful prognosis of stagnant or reduced prices in 2018/2019.

The latest numbers from Novembers mid month report by ZooCasa shows a surge of listings this month.  This rapid rise in listings in houses and townhouses tells us sellers might be too desperate, overestimating the effect of mortgage stress test changes, and clearly not of the view that the market will climb in spring.

In TREB’s monthly price charts, prices in the core districts of Toronto haven’t fallen. The demand for homes within commuting distance of jobs is high and buyers will likely pay any price. Home prices in the 905 area code have fallen (York Region, Mississauga), but perhaps that’s ready to heat up in 2018. There are still bidding wars and lots of over asking sales happening.

Let’s not forget that many renters and some homeowners will have to leave their current homes, and they will be exposed to a zero vacancy market you normally associate with New York City or San Francisco.



Does This Fall Season Foretell of 2018?

The fall season has been strong, and while the new mortgage rules will suppress demand for more expensive homes, and condos, those under $600,000 will be high demand. That will push prices up. So although some homeowners are pannicking and dumping their houses on the market, demand in 2018 will gobble them all up. Let’s not be distracted by the $3+ million dollar homes in Forest Hill and Mount Pleasant.

The Toronto condo market is sizzling hot and they’re running out of condos.

It’s a simple matter of supply versus demand in Toronto and Vancouver. The only solution is to end anti-development legislation. Vancouver and Toronto have been designated high growth super cities with large numbers of immigrants with visas and foreign students arriving every month. How can that be stopped now?




Government Manipulation Could Create an Economic Slide

If Trudeau and Wynne try to counter rising prices and demand for homes brought on by demographic and economic factors, via policy changes, it may create a bubble and then housing crash in Toronto and Vancouver, cascading right across the country.

In fact, it’s likely that they’ll both be run over be the economic train neither had any part in creating. For Trudeau, it is hypocritical to recruit a million new immigrants and then not help withh the housing crisis.  I think he’ll come around because of this. However, it still leaves the BC and Ontario premiers left blockading the housing highway.

For those who don’t want to live in these modern mega cities, there are other areas of Canada to live. The north is undeveloped, but as more babyboomers tire of the congestion of the city, they’ll be looking for homes, at least for 6 months of the year, in Canada. They may have to go north to find one, if anyone’s building up there.

And they won’t find much relief in Muskoka, Niagara Falls, Kelowna, or Victoria. Prices are up in most retirement cities and they’re rising in Costa Rica, Mexico, Florida and Arizona. Too many people bidding on too few properties. Simple math that seems to befuddle politicians.

Before buying a home or investing in rental income property, get some advice on maximizing your investment. The path you take might be surprising. Expand your search for homes for sale with an intelligent strategy that does more than calling a Realtor.




Before you sell, consider advanced selling tactics that can capture the full interest in your home. The demand for your home or condo is out there in the real marketplace. They just aren’t aware of your property. Marketing is worth many times what you pay for it. Consider the exposure of your property on Google, Google adwords, Facebook ads, in addition to your MLS listing. Don’t be timid. Power it up!

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Vancouver Housing Market Forecast 2018 ⌂ Richmond Burnaby City of Vancouver Surrey Richmond BC

Vancouver Real Estate Market 2018 and 2019

Prices were up and sales were up, and listings are down in the greater Vancouver housing market last year.

GVREB reported that the MLS® HPI composite benchmark price for all residential properties in Metro Vancouver
finished up 15.9% at $1,050,300 compared to December 2016. Home listings rose 44% over 2016, and sales to homes ratios hit a whopping 14% for detached homes, 38.8% for townhomes, and 59.6% for condominiums in greater Vancouver.

While there’s much talk about the depressing effects of Federal increases in interest rates and stress tests, it remains to be seen if it has any impact on the market, since those affected are unlikely to qualify to buy Vancouver’s high home prices anyway.

The December home market sunk by a whopping 28% from November’s totals and this will hardly spur new home development. It’s likely price pressure will return later in 2018. In fact, Phil Soper, President of Royal Lepage brokerage says Royal LePage predicts prices will rise 5% to 6% to $1.3 million on average across all home types in Greater Vancouver.




Just as in the Toronto real estate market, the condo market is where the focus is. That’s due to prices and the fed’s new stress test mortgage rules. With everyone bidding on lower priced condos in both cities, we should see big price increases, especially as borrowers hunt for new mortgage financing. Demand can disappear for a while, but it will return because so many people need a place to live.

Richmond and New Westminster bucked the downward trend with price growth of 2%. Richmond, Squamish, Whistler, Coquitlam, Burnaby and New Westminster also saw gains in apartment/condo prices in December.

December also saw the lowest level of home listings. The 20% decline is scary, making a 2018 housing forecast for Vancouver difficult.

Valiantly, Vancouver home builders are building multi-tenant buildings yet it looks like a losing battle. They issued permits for 263 units for all of Vancouver in October. It’s a market that’s run out of gas but the prices haven’t declined as governments had hoped.

Are you looking for good opportunities for rental income property? Or just wondering when the best time to sell your home in greater Vancouver? Take a look at the best best renovation ideas and plan your selling strategy.




The Vancouver housing market is reflective of a strong BC and Canadian economy and the outlook for spring 2018 is positive too. As the King of unaffordability, Vancouver is suffering from a crushed housing market, big immigration, increased global trade, growing poverty and stagnant wages. The monthly stats send the same message each time.

This same situation exists in the Toronto housing market which is enjoying a stronger fall season as well. In fact, a few are sensing the beginnings of continued housing boom after a weak late winter 2018 season.

The Real Estate Board of Greater Vancouver (REBGV) reported that sales of detached, attached and apartment properties reached 35,993 on the Multiple Listing Service® (MLS®) in 2017, a 9.9% decrease from the 39,943 sales recorded in 2016, and a 15% decrease over the 42,326 residential sales in 2015. — from GVREB 2017 Year Report.




Vancouver remains perhaps the most unaffordable city in North America based on home price vs income. With new mortgage rules coming in 3 weeks, more Vancouverites will find themslves stuck in the rental market which is also not getting any better. Ask any post secondary student about housing.

The sales to listing ratio for the all important condomnium market was an astonishing 68%, up 7% since September. Cheap condos are hot, and going for way beyond what they’re actually worth.

Check out Realtor Steve Saretski’s November report and this key revealing graphic that foretells of 2018 and 2019 markets:

Maple Ridge and Port Coquitlam had big prices increases of 3.8% and 4.2% price growth in apartments. Single family houses in Squamish grew 3% in price this last month.

Share this report on Facebook. Sharing is good. People need more perspective because what’s being done in the Vancouver market is not working.

Given the fate of the Liberals, the NDP government may not be too eager to go the market killing route. However, the new plan being proffered by the Gregor Robertson’s city government, may be the thing I’ve commented on many times – that governments start economic and housing crashes, not the markets themselves.

Robertson is quoted as complaining about Vancouver’s amazing prosperity as “hit us like a ton of bricks.”  Those aren’t the kinds of words investors and homebuyers want to hear.

But should a local mayor be fiddling with strong global and national economic forces? Is he way overmatched, just like Wynne in Ontario?

One outrageous goal for Robertson may be to restrict ownership of Vancouver real estate by non residents. Seriously, in this era of open trade, he is actually considering it. Maybe Robertson will opt out of all trade deals and cross border business too since that just fuels demand for real estate?



It could be BC voters have learned that despite terribly high prices, that the BC economy is more important. And the strong Canadian economic forecast will push house prices higher. The solution is big investment in housing not in meddlesome government actions. When a politician fusses with administrative red tape, he’s telling us a lot.

The Need is for More Housing

Breaking News: PM Justin Trudeau has just announced a program to bring in one million new immigrants over the next 3 years. How many will choose Vancouver?  The influx will almost certainly impact Vancouver’s housing availability. Most newcomers are to come from Asia. Many immigrants are already here as students and there’s no housing for them.



House and Condo Stats in November

Sales in Vancouver were up 7% from September and up 35% from last October. Prices rose .5% over September and  12% over October 2016. Buyers have more million dollar homes (up 14%) at an average price of $1.6 million and a DOM of 41 days. Vancouver condos / townhouses prices 14%) in October. The sales to active listings ratio was an incredible 67% in October. Prices rise when that ratio surpasses 20%.

Experts believe rising mortgage rates and more restrictive stress tests will deflate the market. Fewer middle class earners will be able to qualify. That will put more pressure on the Vancouver rental market which is approaching zero vacancy rate. Incredibly, housing starts are down  and that will put upward pressure on the resale market.

BCREA in its 4th quarter report, forecast home sales might decline 10.4% to 91,700 units in 2018, after an expected 8.8%. A record 112,209 unit sales were recorded in 2016.  But these drops in sales are just drops in financial transactions. Prices of condos and houses aren’t falling.




It would be difficult to rationalize lower prices given a strong, growing economy and a lack of housing in Vancouver.

It’s All About Condos in Vancouver, Burnaby, Surrey, and Richmond

Demand for places to live and for investment properties is being funneled into the Greater Vancouver condominium market.

As of the first half of this year, HPO had received registrations for 1,788 new Vancouver condos, down from 2,488 units at the same time in 2016 — from a report in the Vancouver Sun.

Homes for sale scarcity combined with eager buyers, means demand is being focused on condos, townhouses and apartments. 3043 property sales were recorded in August 2017 which was 2.3% increase over July’s numbers. And it represented a 22% increase over August 2016 sales.




Condo Sales Driving Vancouver’s Market

While sales of detached homes dropped in August 2017 compared to July sales, and compared to August 2016 sales, Vancouver condos are in hot demand.  More than 4200 condos and townhouses were listed for sale in August. The decreased availability and rising prices are putting big pressure on International students studying in Vancouver.  UBC has 6000 students on their housing waitlist. Huge investment opportunity in foreign student housing.

Are you an investor? The August 2017 sales report shows townhouse/condo/apartment prices are rising fastest in Pitt Meadows, Squamish, Port Coquitlam, Burnaby East and Whistler. Mapleridge saw a big increase in apartment prices likely because the average price is only $252,000.

REGBV’s August 2017 report shows home and condo prices are rising. Any home for sale in Metro Vancouver between $350k and $750k are still subject to multiple offers. The big change is in the number of Vancouver area homes for sale which plummeted 19.2% since last month. Overall, the number of properties for sale dropped 4.2% since last month.

Check out the Calgary housing forecast and the Toronto housing Market for comparison.

REBGV President Jill Oudil stated the detached home market has achieved a balanced state and that buyers have more homes to choose from. That may contradict the reality that the volume of homes available for sale has plummeted. The truth might be that there are fewer buyers of homes above $750,000 which comprises most of the homes in Metro Vancouver. It’s a split market like Toronto.

The Federal Government has just raised the prime lending rate to 1% and hinted at further rate increases, and this will likely cool demand for higher end homes. The demand in Vancouver is still present, and the buyer target is condominiums.

Vancouver is host to tens of thousands of foreign students studying here, and they have an impact on condo prices. Currently companies such as CIBT specialize in student housing investment.  They purchase properties such as hotels to fill this big demand in a Vancouver housing market that is near to a zero vacancy rate. Check out the student housing investment opportunity yourself. The forecast here is for more demand.

Vancouver’s Housing Forecast Remains Positive

The last 8 years have been a real awakening for the city of Vancouver and for the rest of BC.  BC is now is perhaps the hottest province economically in Canada. This has spurred tremendous construction, entrepreneurial, and employment opportunities.  The demand for housing speaks for itself.

The BCREA reports that housing starts next year will jump dramatically. However, is 2,000 more units sufficient to quell the overheated market for rentals and buyers?

Screen Capture Courtesy of BCREA

This new tax, good for the BC government, may squash employment growth as Asian buyers look to live and buy elsewhere. Although this is a downer for Vancouver, it’s brightening the forecast for Calgary and theToronto housing market, where new investment is predicted to grow. Judging by the number of people visiting my site looking for info on Toronto, the demand is changing.




Post tax implementation: The average composite price for a Vancouver home was $938,000 in July which is still 33% higher than one year ago. The BC government has its worked cut out for it. The BC provincial government was already collecting $1.6 Billion dollars in taxes and the new tax will create a ridiculous opportunity for government spending in 2017. Do you cheer or jeer?

Here’s a look at the historical price trends in Vancouver contrasted with Toronto pirces. You can see the Toronto real estate forecast here.

The total numbers for July and August of 2017 haven’t been reported but we’d have to guess at $10 Billion for the two months.

The Real Estate Board of Greater Vancouver (REBGV) reports that residential property sales in Metro Vancouver totalled 2,489 in August 2016, a decline of 26 per cent compared to the 3,362 sales in August 2015; 10.2% fewer than the 2,771 sales in August 2014; and 1% less than the 2,514 sales in August 2013. August 2016 sales also represent a 22.8% decline compared to last month’s sales. –  From the latest market report from REBGV on Sept 2, 2016.

The forecast is for fewer sales and perhaps lower prices, yet because of the foreign buyers tax, it might look more precipitous right now than it actually will be.

bcreasales2017f

Regarding Vancouver condos, it looks like demand has slackened for cheaper accommodation and apartments and condos. REGBV said “Sales of apartment properties reached 1,602 in July 2016, a decrease of 7.3 per cent compared to the 1,729 sales in July 2015. The benchmark price of an apartment property increased 27.4 per cent from July 2015 to $510,600.”

BC Economic Outlook

Although employment growth and GDP will moderate, BC residents and homebuyers will have much more disposable income. These facts plus an expected 5.5% rise in retail sales will definitely perk the attention of businesses everywhere.

bcreaeconomy2017f

Running out of Land in Greater Vancouver

BC lower mainland real estate is doing well, in stark contrast with Northern BC which saw its sales volume drop 8% and total sales volume drop by 25% compared to January 2015. It will be much worse in August and September.

The Greater Vancouver area saw its sales volume rise 73% to $2,788,099,000.  That was actually overshadowed by the 101% rise in sales volume in the Fraser Valley year over year in January.  The valley had a growth of $427 Million. Chilliwack and Powell River saw significant gains too, as affordability issues are forcing more BC residents out into the burbs.  The condo market in Vancouver showed a shocking increase of 50% year over year.

What it means for BC is a rare moment of sunshine where it is leading Canada in prosperity. Add that to BC’s more progressive and optimistic culture, and you’ve got an exciting mix. We can only hope it will last for a few more years before the Conservative wet blanket kills the party.

Vancouver Island enjoyed 50% growth in sales volume and the city of Victoria grew in sales to $260 Million in January. The south Okanagan region had a surprising growth of 44% in sales volume as well. It’s hard to argue that the Okanagan has not benefited from real estate and migration.

mapoflowermainland

Yet, this market isn’t the hottest on record for BC, which was even more heated in 2005. Should this non-record high real estate market be snuffed out?

While politicians are jumping to suppress sales in BC, no one can argue that the deluge of real estate investment money is creating unheard of opportunity in Vancouver. The province is drawing migrants from Alberta and Saskatchewan who are looking for jobs at a time when Alberta is facing its biggest crisis ever. The worst hasn’t even hit Alberta yet, as oil sunk to touch $25 a barrel last week.

As far as the shadow flipping controversy is concerned, some believe the privacy issue in transactions will ensure the practice of flipping will continue unabated.  Others suggest the inflow of Chinese funds into BC will be terminated by the Chinese government and price rises  would then abate.

What is Shadow Flipping?

The Vancouver real estate forecast is glowing and is not headed upward, and Vancouver’s economic resilience has been tested by low commodity prices. Still, these good times never last so BC residents should revel in their wealth of opportunity. It’s a good time to be an entrepreneur in Vancouver.




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Are you a Vancouver real estate agent selling condos in Vancouver or detached homes struggling with online exposure? You’ve come to the right place. Have a good look at the best realtor digital marketing program available anywhere.

* BCREA is the professional association for over 19,000 REALTORS® in British Columbia Canada. BCREA focuses on provincial issues that impact real estate. Working with the province’s 11 real estate boards, BCREA provides continuing professional education, advocacy, economic research and standard forms to help REALTORS® provide value for their clients.

Vancouver Condo Market Still Booming – Condominium Prices Rise – Burnaby Richmond Surrey

Vancouver Condo Market Still Booming

Last September’s market report for the greater Vancouver region confirmed that the Vancouver real estate market is still smoking hot. Residents and condo investors are hunting for bargain properties as are students studying at UBC, Langara College and SFU. Demand is high.

The new sales and price numbers below from Royal Lepage, CREA, and REBGV may depress you a bit if your ambition is to own a new or resale condo in the city or even to rent one.

Money Has Moved to the Condo Market

Sales of detached million dollar homes have abated, yet it’s just a switch to a focus in condomiums in Vancouver. This switch has also happened in the Toronto condo market. The challenge for condo buyers is finding on at any price level they can afford. I’m sure you’re finding the rental housing and condo buying situation very difficult and you may find Surrey, Richmond, and Langley your best bets.

Prices of condos have jumped as much as 35% in some areas, and overall prices of apartment condos in Vancouver have jumped an incredible 21.7% from last September. In September CREA reported condo apartment sales growth of 19% in greater Vancouver above that of September 2016. Will that continue in 2018?




Housing Crash in Vancouver? Not Likely

There’s been a lot of talk about housing market crashes in 2018, but wishful thinking might what’s behind it.  At this point (October 2017) experts forecasted that housing markets across North America would be in a crash or deep decline, but it hasn’t happened. It probably own’t here or in US housing markets.  Demand is high and the economy may get stronger.

Condo Sales September 2017 in Vancouver

The Real Estate Board of Greater Vancouver (REBGV) reports that residential property sales in the region totalled 2,821 in September 2017, a 25.2% increase from the 2,253 sales recorded in September 2016, and a 7.3% decrease compared to August 2017 when 3,043 homes were sold — from CREA October report.

There were a total of 1491 apartment condos sold in September with an average HPI benchmark price of $635,800. the price growth over the last year is astonishing with North Vancouver and New Westminster leading.




Vancouver Community Price Growth Over Last 12 months Average Price September 2017
Listings in September 2017
Greater Vancouver 16% $751,861 823
North Vancouver 25.2% $614,173 175
Burnaby 24.6% $561,558 262
Coquitlam 23.8% $482,300 78
Surrey 18.5% $304,779
Langley 17.8% $337,782
Victoria 28% $471,682
West Vancouver 2.2% $1,112,334 42
Richmond 15.6 $510,476 294
Kelowna 20.2 $399,783
New Westminster 26.5% $488,600 167

The numbers above suggest Richmond, Surrey and Burnaby are where you’ll find an affordable condo. Surrey and Langley may be the future. You’ll find a lot of student housing new construction projects in this area too close to the skytrain and the major schools. Unfortunately, you will be competing with the families of wealthy students for the units who are searching off campus.

Vancouver Condo Prices and Sales Stats Screenshot courtesy of the Real Estate Board of Greater Vancouver




How Do the Forecasts Look?

With the economy faring better, most forecasters may even upgrade their 2018 forecast for Toronto housing and the Toronto Condo market forecast, along with the Vancouver region forecast which are the only housing markets doing well.  The rest of the country is hanging on with spillover from the big cities.

When the foreign buyers tax was implemented in BC and Toronto, I suggested that instead, incentives should be provided to property investors and builders to build in areas outside of Vancouver and Toronto. Unrealistic? Long term, it benefits everyone.  These housing shortages are significant economic and personal issues. It could end in a crash.

Still the spillover has helped Kelowna, Calgary, London, Waterloo, and Ottawa.

Crisis for Condo Renters in Vancouver

The situation for many renters is definitely a crisis. There is an exaggerated need for rental properties and housing for students.  One estimate is there are more than 24,o00 families in need of housing in Vancouver and many of them may involve students studying in colleges in Richmond.

Recently 300 buyers showed up to apply for a few coop units up for sale.  If new builds decline because of a fear of rent controls and then Canadian interest rates rise, this could make the forecast gloomy.  Vancouver residents need to get more active and encourage local politicians to adopt a new attitude toward the crisis.

A new socialist driven research project called Cambie Corridor is being conducted to see if a restriction on development to force lower rents will work. In a few years, we’ll have data, but in the meantime, why would the condominium builders not just stop building in Vancouver?  Builders need incentives, where that is just a money losing proposition. They can’t create $850 apartments in Vancouver’s pricey atmosphere.

There’s a lot of belief in magic in some government quarters but the current crisis shows how badly mismanaged housing in Vancouver is.

The city awash in beautiful condo buildings however the units are out of reach of most buyers. One could ask who the builders are building for if few are able to finance them?  New government housing projects could create coop affordable units, but would they turn into another LA styled Watts neighbourhood, with crime and malaise?

Now we understand the wish for a Vancouver housing market crash.

Failing Governments in BC and Ontario Need Ideas

The previous BC government failed badly in using old school tactics to solve an International level challenge.  Rightfully, they were ousted, and now we’ll see if the NDP can actually deliver on their promise to lower income buyers and renters. Supply must be increased in Vancouver as the city just gets more popular.

And for most homebuyers in the Vancouver area, detached houses aren’t even a thought since the average price has hit  $1,617,300 which is up almost 3% since last year.  Condo hunters will have to be more persistent, patient and creative to land a condo to call home.

A solution that may support increasing availability is to open up land for development outside of Vancouver up the coast and out on Vancouver Island, or into the interior. With Federal and BC government incentives and tax support for this (take it from the foreign buyers levy — $billlions of dollar tax grab for what purpose?.   This could be used to draw businesses out into new outlying communities.

Many businesses don’t actually need to be in Vancouver. If they had an opportunity to move somewhere cheaper, they’d do it. They’d get away from the congestion too. People want to live near the jobs, thus moving  the jobs outward will take the pressure off and open up amazing new cities across BC.  Places like the Comox Valley and Sunshine Coast and Nanaimo would welcome the growth.



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Housing Options for Foreign Students Studying in Vancouver – Off Campus Communities

Studying in Canada? Off Campus or On Campus Housing Options

Canada is quickly becoming the preferred choice for obtaining a Western education, for students and their parents across the globe. And Canada is welcoming as many as possible.

Within a few years, some 450,000 students will be in Canada studying and many will want to immigrate to Canada permanently. These educational programs for foreign students do provide a good source of new workers, badly needed in a small country.




However, what you’ll discover when you arrive here to check out cities such as Vancouver, is the severe shortage of student housing.  On campus or off campus, the issue of finding a place to live is a challenge. Some colleges such as Kwantlen Polytecnic, have no on campus housing for students.  Some of the housing solutions may or may not be for you depending on your financial resources and your tolerance for crowded living.

There are programs such as Homestay Canada who place students with homeowners who wish to offer a place in their homes for a monthly fee (e.g., $1000 per month). And there are private businesses who offer the same services. On campus solutions might include tiny units such as these units on the UBC campus, however these units renting at $700 per month could be difficult psychologically.

Screenshot Courtesy of the Nationalpost.com

Hosteling and Billeting in Vancouver

The hosteling or billeting opportunities represent a good deal of risk for both the Vancouver homeowner and the arriving foreign student. In some cases, a deposit or prepayment of a full year’s rental payments is required.

Sometimes these businesses run into financial problems and no longer can pay the homeowner. Without payment, the homeowner is no longer legally responsible for housing the foreign student. Many parents of the students fear their kids may end up homeless and in danger. That’s not a situation conducive to good study and high grades in class.




A better solution for anyone wishing to study in Canada, is a larger company with the financial resources to manage the student rental agreement well. A well financed company such as CIBT in Vancouver has $600 million in properties, much of it in Vancouver BC. CIBT has been operating student housing communities and services since 1994. They have the experience and the reputation that gives foreign parents and students the confidence they need to come to Canada and achieve their educational and life goals.

CIBT Serves Students in Vancouver Colleges and Universities

Colleges and Universities that welcome foreign students include UBC, Langara College, Kwantlen Polytecnic, Simon Fraser University, Vancouver Community College, and OMNI college. CIBT manages a number of educational services as well. You can learn more about CIBT and the student housing opportunities they can offer.

Learn more about CIBT’s properties include the Global Education Communities which have become very well known and in demand. While living in the GEC communities, students can socialize with those from their own country and learn to speak English better before embarking on post secondary programs. Their buildings are close to the skytrain and shopping and other conveniences you’re hoping for.

You’ll be Welcome in Canada

The education of foreign students is something most Canadians approve of and we enjoy hosting those from places such as Hong Kong, Dubai, Rio De Janeiro, Singapore, Kuala Lumpur, Tokyo and the world’s rising top cities.
If you’re planning for a Canadian education, Vancouver likely will be your first choice. It’s beautiful, modern, but expensive with limited housing availability.  The Vancouver housing forecast is for continued high prices and low availability of homes and condos which translates to very high prices.

Everyone wants to live in Vancouver so expect prices to be high.

This post is not intended as professional investment advice. Prospective investors should speak with a licensed investment advisor and review closely the prospectus of any student housing investment fund.

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Investing in Student Housing – Off Campus New Builds

Investing in Student Housing is Hot!

A few months ago, the Canada Pension Plan’s Investment Board bought $2.1 Billion worth of student housing properties in the United States. The joint venture, with partners in Singapore and Chicago now owns 48 student housing communities with a total of nearly 32,200 beds.

Image Courtesy of Amazon.com

That mega-investment gives you a heads up on the one of the best real estate investment opportunities going – Student housing investment.  According to one report, student housing investment in 2017 is expected to equal the torrid rate of 2016.

Student housing portfolios might outperform everything especially in cities such as San Francisco, Vancouver, and Toronto. With housing very rare and rental prices exceeding $1400 a month per student, the revenue numbers begin to look promising.

You might be skeptical about risks and management costs, yet the off campus student housing investment opportunity can include hiring property management companies. New purpose-built student housing communities offer a superb investment potential whether you invest in the investment firm, like a REIT, or if you buy a unit yourself and rent it out.  Rumours of 10% to 14% ROI make it worthwhile to investigate.

In the US, land use agreements are growing and student housing projects grew $3 Billion in just half a year during the first part of 2016 according to a report from realtor.org.

CIBT Group Inc. Vancouver

I’ll introduce you to CIBT Group in Vancouver whose holding company manages $600 million in properties, communities, education services, and other services related to foreign student housing in Canada.

Bruce Campbell of Stone Castle Investment Discusses CIBT on BNN

These on campus and off campus communities are very attractive to foreign students since they attract other students from their native countries.  Students feel more comfortable and their parents prefer to rent or buy these condos because they feel their son or daughter is more likely to succeed when they have comfortable living arrangements. It all makes good sense. The new purpose-built condo projects in cities like Vancouver are on their wishlist.

The shortage of condos in Vancouver and rising prices ensures demand for these properties/investments will stay strong. You may have to be invited to the investment education meetings first.  Here’s an example of an invitation to the recent Viva Tower open house.

Vancouver and Richmond BC have a large number of colleges and universities in close proximity. This means the condos can house students from multiple post secondary institutions. UBC, Kwantlen Polytecnic, Langara College, OMNI college, and others are located in the city of Vancouver. And as we know, Vancouver real estate is in big demand and the focus has changed to the condo market.

New Builds and Pre-Construction Student Housing

Most built projects are fully bought and there’s little opportunity to purchase now. New preconstruction projects are where you can get in on this booming investment in student housing. CIBT Education is the leader in this field in Vancouver. They have a large portfolio of projects which you can invest in shares. This gives you the opportunity to capitalize on this booming market without owning individual properties and being responsible for upkeep and rental management.

If investment is a more attractive option for you rather than buying condo units outright, you can learn more about availability and ROI etc, from Joyce Soo of Sutton Group Seafair Realty in Richmond, British Columbia. She can be contacted at (604) 273-3155.

This post is not intended as professional investment advice. Prospective investors should speak with a licensed investment advisor and review closely the prospectus of any student housing investment fund.

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Student Housing Investment Canada – CIBT Global Education Vancouver

CIBT Education Group Inc.

There aren’t many organizations that focus on the student housing investment market. CIBT is one of the best and biggest, and they have assets and opportunities in Vancouver.

CIBT Education Group Inc. is one of the largest education and student housing investment companies in Canada.  It’s growth has been impressive over the last 6 years. They’ve been focused on the global education market since 1994, and own and operate several International schools that offer a variety of training and education services. They currently serve 15,000 students annually. CIBT is listed on the Toronto Stock Exchange.

GEC has developed a network of serviced apartments and hotels throughout the Metro Vancouver area, each at a centralized location and within approximately five minutes walking distance from a Skytrain station.

Viva Student Residences Vancouver
Screenshot courtesy of Global Education City, and studenthotel.ca
17 Storey Viva Tower is located conveniently in Downtown Vancouver BC near Stanley Park, with views of mountains and marinas.

CIBT’s property investments amount to over CAD $600 million and are owned by Global Education City Holdings, which is an investment holding company. CIBT is known for many services, however its business goal is the creation rentable student housing, and this is measured in beds not rooms or units, nor condos. CIBT’s goal is to reach 10,000 rentable beds in its vast portfolio of properties.

The Viva Luxury hotel tower has been renovated and converted into a student housing community and is an impressive image to attract foreign students.

What makes the city of Vancouver a focal point is its proximity to the Asian student market.

CIBT attracts students from across the globe, but the larger demand for International student education is from Asia (China, Hong Kong, Indonesia) and they prefer Vancouver due to cultural, safety, cost, and climate and lifestyle preferences. It’s hard to argue against Vancouver’s attractiveness to foreign students. It’s rated as one of the most beautiful cities in the world, and has endless recreation and shopping venues.

CIBT has wisely positioned itself as the premier business in student housing investment in Vancouver. They have extensive marketing reach in the Asian countries.

You’ll notice in this video that the accommodations are a far cut above the usual student dorms and off campus living situations.

Student Housing Vancouver | Student Housing Options in VancouverInvesting in Student Housing | Student Housing Off Campus | Housing Market Vancouver  | Stock Market Predictions2018 Calgary Real Estate Forecast | Vancouver Condos | Best Real Estate Investment | Doing Business in Vancouver | Auto Insurance Vancouver | Vancouver Real Estate Marketing | Condo Prices in VancouverHow to Buy Real Estate in Canada | REIT Campus | Stock Forecast

This post is not intended as professional investment advice. Prospective investors should speak with a licensed investment advisor and review closely the prospectus of any student housing investment fund.

If you’re curious about student housing investing, please contact Joyce Soo of Seafair Realty in Vancouver at 604 273-3155.

SEO for Real Estate Agents – Special Offer

Affordable SEO Services for Smart Realtors

Word of mouth always heads online.

When you meet prospects or contact them, they will Google your name. They want to know more about your credibility and build a case for hiring you. They will find you on Google, and what will they find?

Is Your Website Killing your Business?

If your website looks awful, has poor content, and you have no social media presence, this poor picture ruins the hard work you’ve done to build your reputation and presence.  They’re not seeing the real you, but for them, your Website is you.

So come on, let me help you get the basics covered and launch a convincing real estate website. This is an exceptional offer to get you looking respectable and as a credible Local Realtor they can trust. We all have to start somewhere.

Here is what You’ll Receive:

⦁ a current website audit to discover issues and opportunities and fix any technical problems

⦁ conduct keyword study, and content strategy plan for a new site (or current one)

⦁ setup a simple, attractive WordPress website (if you don’t already have your own website)

⦁ 10 optimized blog posts posted over one month period with visuals relevant to your local market

⦁ 3 articles for posting on other websites (outreach)

⦁ optimize your website for SEO and visitor engagement

⦁ social media posts and optimization for  1 month

⦁  free copy of the new 2017 SEO / Content Strategy Guide 1.0

⦁ discuss what you need to do to take your site high when you’re ready and able to do it

 

Getting Unstuck and Online the Right Way

Why would I go through all this effort to work with you? I want to do something generous yet I want to make it easier for you to get started and keep going. You’re not going to start at the higher price levels. That makes sense, so let’s do this cheapie so you can get your lead generation and conversion process up and running. It’s all about stopping procrastination and moving forward.

Let’s Get Rolling!

The web and social channels are too important now. Forget about a bad housing market being the biggest threat to your career. It’s your own invisibility and lack of branding that will kill your real estate sales career.

Introductory Real Estate Marketing package:  is $US 495.00 or $CAD 595.00

Call me now at 416 998 6246. It’s that easy.

Auto Insurance Quote Vancouver Surrey Burnaby Richmond Coquitlam Langley BC

Best Auto Insurance Rates for Vancouver Drivers

BC auto insurance laws don’t make it easy to keep your insurance rates rock bottom. In fact, the latest report about ICBC admits your rates could climb 42% in the next 5 years. And if you’re driving a Porsche or Lamborghini, you can’t get auto insurance through public insurance any longer. Too costly for the government who are strapped for cash.

“ICBC needs to save to avoid the worst-case scenario that it reluctantly released Wednesday, showing basic rate hikes climbing by as high as 42 per cent, compounded, over the next five years” from a new report in the Vancouver Sun.

Living in greater Vancouver is costly enough without paying out thousands more for auto insurance. And how often have you made a claim on your car or truck? It doesn’t seem fair.

For most of us car insurance is a loss which is why we see it as a commodity. But seeing it that way has a danger — that you take it for granted that you can’t get better rates by switching auto insurance companies.

US drivers, check out: Seattle car insurance, Chicago car insurance, San Francisco car insurance, Denver auto insurance and Portland auto insurance quotes designed solely for you.




 

When you shop for car insurance, you’re basically preparing to switch insurers in order to save. And as this post on saving on car insurance points out, you can save as much as $1700 a month in some cases. But if you only save $600 a year, isn’t it worth it.  $600 x 10 years – $6000. Most drivers don’t draw out calculations over a decade, yet 10 years does pass and you’ll be looking back at where you lost your money.

In fact, you’re leaking money at every hour of the day. It’s time to take control and cut back on some of these costs. There’s no reward for making Geico, Allstate, RBC, TD, Progressive, or other big insurance companies rich.  It’s just money out of your pocket. And the only power you have is to use these insurance savings tips, plus get quotes from ten different insurance providers. You’ll create a policy just for you at a much lower rate.

So that’s it Vancouver drivers, you create your own insurance rate. Make sure you use above insurance savings tips to get the lowest quote possible.




How to Save Thousands on your auto insurance?

  1. buy usage-based coverage using telematics devices or software
  2. bundle your auto, home and life insurance
  3. increase your deductible
  4. don’t buy a car or truck that has the highest insurance rate
  5. check out the expected cost of the neighbourhood you want to move to
  6. use an old car/truck to commute to work
  7. use snow tires and let your insurer know they’re on the car

The Top Driving Tip For Vancouver Area Drivers?

Avoid the worst intersections in Vancouver, Burnaby, Richmond, Langley, Abbotsford, Surrey, Coquitlam, that create the most accidents. See this graphic from the Vancouver Sun and read the horrible reports on their site.

Vancouver’s Worst Intersection: The Willingdon interchange in Burnaby has the dubious distinction of being the most crash-prone location in all of B.C. Over a 5 year period there were nearly 2,200 collisions in that one spot, of that, about 900 resulted in physical injuries to drivers and passengers. How to save on car insurance in Vancouver? Avoid the bad intersections.

Did You Know You can get a copy of Your Driving Record?

Wondering why your auto insurance quotes aren’t low?  See what the insurance companies will see after they give you an initial quote.  Your driving record (driver’s abstract) is a record of your driving history, when your driver’s licence was first issued, plus any driving tickets/offences that occured in the last 5 years. You can apply for it online at BCIC.com.

Screen Capture coutesy of ICBC

Wanting to move to Vancouver? Real estate prices here have rocketed in the last 6 years, but have levelled off of recent.  Vancouver, Burnaby, Coquitlam, Richmond, and Surrey are very desirable places to live and there isn’t much land to build on. That’s why the price of your home in greater Vancouver will never drop. Whether it’s luxury condos in Richmond or downtown Vancouver, or a house in North Vancouver, the demand to live here will never go away. The fact is, Vancouver was rated as the best city in the world. Controlling immigration is primarily done through high housing costs. Vancouver is for the wealthy so be prepared to pay above one million for just about any property. Compare Vancouver income property to that of best cities in US to invest.

The Future of Car Insurance: Usage Based Policies

There are big changes coming in auto insurance. Self-driving cars may not get along well with motorcycles or other human driven vehicles, and given the way BC legislation is drawn up quickly, drivers could be in for a tough go in 5 years. There will be pressure to rate drivers according to how they actually drive. Those who want lower auto insurance rates will demand it. And self-driving cars will require no driver’s insurance.

Technology is pervasive and invading every aspect of our lives. It’s arrived in auto insurance and Millennial aged drivers are showing an acceptance of it. Is it wise or the road we should not go down. Learn more about telematics and car insurance.




Check out insurance for cars and trucks in these other cities:

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Vancouver SEO Consultant – What to Look for in a Great SEO Expert

You Deserve a Talented SEO Consultant

Vancouver BC Canada and the lower mainland is a hot economic zone.  Vancouver companies have the opportunity to be treated as world class businesses and deserving of center stage visibility.  This is a window of opportunity for BC businesses to be seen by American audiences and to tap into that growing market. With the Trump presidency, the US will become more important to everyone and California is vital to Vancouver companies wanting to export and grow.

Finding and hiring a talented SEO Consultant is one of the most important priorities of your business because Google is still the number one provider of online exposure. Some SEO consultants are also content developers, content strategists and social media whizzes. Strategizing the right content, right keywords, and social media push is pretty well the main thrust of digital marketing. An expert SEO/Content Strategy boost can improve your email, PPC advertising, and content marketing campaigns. There’s no end to the value produced.

Check out my epic blog posts on reverse content engineering, search engine optimization, creating content with impact, improving engagement, using social media listening and link building.  Many of my clients approached me as their messiah after the common marketing strategies didn’t pan out. They were in trouble and needed a talented SEO consultant. I don’t play with technical SEO nor seek small wins. I’m hoping to help you win, dominate and create a massive return on ROI.

Explore some insight and tips on selecting a good SEO pro below.

Vancouver CEOs and SMB owners should try keep their mind open regarding a search for a Vancouver SEO consultant.  SEO is much more important than it’s treated. When it’s done well it’s impressive. I’m going to explain why expanding your search just like a major corporation or successful startup would do, is wise and well informed. Find the best SEO and bring him in.

Vancouver is a major world city and Vancouver businesses need to look beyond the local pool of talent for SEO consultants. The best consultants/specialists can make your dreams come true. Because Success is the Goal, not local fulfillment.

There are plenty of SEO consultants available for hire, in fact, in Vancouver alone their could be as many as 10,000 people who may offer to do SEO for you. Are they experienced, talented, capable, trustworthy, and determined to create the best value for you? That’s a rhetorical question. Any mathematician or wise man will tell you the odds are that your perfect match is likely not under your nose. You will need to source them.

Most of the high ranking SEO consultants on Google search results will push your project off to low paid assistants — That’s the only way they can make it work financially.

Just a note though that I’ve hired and worked with many of the top noted experts in SEO and link building and some were absolute fraudsters and hypesters. They’re still working the beat and you’ve probably heard about them or visited their site. I lost thousands of dollars and am wiser but I’m not going to bitter and blow whistles because people deserve a second chance.

vancouver-seo-consultant-search
Typical Advertisement for SEO Consultants (print advertising)

I know from experience that confident successful clients will look far and wide to get the exact SEO consultant for them. I’ve served clients in Russia, China, UK, US and even the Maldive Islands. SEO expertise may be their priority yet a good SEO expert has to be proficient at many things to generate top rankings now. It’s competitive out there and a strategy needs to be tightly integrated, something it is often not when performed by a marketing company or big SEO agency. Time and skill are lacking because they all hire cheap workers — sometimes doing all the work in India — not Vancouver!

Beautiful Vancouver – Not a Minor Town Anymore

vancouver-panoramio
Photo courtesy of Tber on Panoramio https://ssl.panoramio.com/photo/13140889

Top Vancouver, Los Angeles, or Toronto Corporations Don’t Look Locally

Big companies look for the best and the wise ones will usually look for reliable overachievers, because to win top rankings on Google is an over-achievement. It means an SEO pro who has the gall to think he can actually rank high and build huge traffic. I’ve done that, and I know it’s possible but the odds will scare you unless you have a well formulated plan with sufficient funding. Your specific industry might take a month or two to understand, but it’s worth it to find someone really good with a fresh, objective view of your industry.

It’s true that with SEO, it is all about words or text. That’s all Googlebot reads, but the human aspect is important too. We need to fascinate your visitor right from the Google search results all the way to the phone call or buy button.

An SEO Plan that Actually Works

More marketers and companies in Vancouver fail at SEO because their plan is childlike and not built on what experience dictates is needed. They make SEO an afterthought instead of treating SEO as a guide to high level conversation, branding, and personal sales strategy. I believe SEO is that valuable and any consultant who doesn’t believe it, is highly suspect. These are customers eagerly, intently looking for your product or service. They are the best possible customer prospects!

Even after getting the desired traffic, your search engine optimization and content strategy may not convert to real customers and clients. Why? Because your provider didn’t pay attention to and optimize the search experience all the way through to the end. The visitor is on a search quest for the best solution.  Too many companies ruin the effort by presenting their brand like a commodity, and they turn the prospect off and make them price-conscious shoppers.  That’s the most common end to SEO campaigns other than underfunding.

It’s so competitive, you have to be the best

What is a Superior Level SEO Process Anyway?

It’s high level. And it’s hard to separate SEO strategy from Content strategy and social media strategy. They’re intertwined and need to be integrated. All 3 of these digital marketing components work together to persuade customers, supporters, fans, and industry influencers along with Googlebot the indexing/ranking machine. An SEO guy has to support a lot of different masters. It’s so competitive, you have to be the best.

What are the keys to making that happen?

  1. Take your time and understand your personalized, significant unique value proposition and how you can communicate it with digital content – don’t dump a bad brand with no UVP on the SEO guy because the value of your brand/product/service could kill your SEO results
  2. Consider how your content will create prospects, supporters and achieve link building goals – why will other people gladly share your content and include it in their blog posts, pdfs, and videos?
  3. Eliminate magical thinking: take inventory of the assets you possess and how you’ll create what you don’t have (e.g. expert SEO copy, video, infographics, engaging social media accounts, research statistics, inbound links)
  4. Research and pursue the correct keyword phrases for your strategy/goals/brand and understand that the obvious keywords aren’t all your customers and Google are evaluating
  5. Write compelling copy using the right wording and semantics – if your content doesn’t convince, you’ve failed
  6. Write text and video scripts to engage, inform and excite the audience – be bold, creative and stand out
  7. Ensure the content is in a desirable format and done well – high quality is costly so do what you can
  8. Conduct search engine optimization in a creative way that Google respects
  9. Research, assemble and produce enough epic level content
  10. Create consistent fresh content that keeps Google aware of your quality and consistent high value
  11. Create and distribute the right content marketing material – pdfs, infographics, photos, social media shares
  12. Spend enough time to develop positive relationships with supporters, followers, and connections in your targeted niche – this is another reason top flight SEO takes time
  13. Understand and respect the latest Google algo factors such as Trustrank, the quality update, and the Rankbrain update — Older updates such as the penguin update refer to avoiding content or linking that looks low quality.
  14. Don’t starve out your SEO effort while pouring money into paid advertising and lead generation

Forget the Hype, Buzzwords and Promises

There was a time when newbie SEO consultants would brag about their SEO training certificates and throw around new buzzwords and jargon like best practices, rss feeds, and duplicate content penalties. Thankfully that’s dying down somewhat in the SEO community. Customers have wisened up.

googleranking3factors
RankBrain is the 3rd Most Important Signal

The truth that’s hushed by newbie SEOs is that there really haven’t been too many changes to the intent of Google’s ranking algorithm. They’ve only been around for 5 or 10 years, so how would they possibly know? A couple of notable Google algorithm updates are the reduced attribution of ranking power to a domain and they are paying a lot of attention to individual page quality or authority. Google’s become very page specific and just because a site has a lot of inbound links pointing to their homepage doesn’t mean that ranking power will be distributed evenly to all the pages on the site. In fact, it doesn’t distribute well at all, which is why the newbies started crying that “SEO is dead.” It’s not dead, it’s just a little more involved and complex.

High Quality Content is What Google is Looking for: Don’t use Thin Content

Rise of EPIC Content in Google Rankings

I’ll give you advice right away on your campaign: research and patiently create EPIC level content pages. Treat each page as though it was a website. Make it rich and resonate with quality information on a topic. Make your wording and linking clear and trustworthy. Give topic paths that let the reader learn progressively and ensure a variety of content laid out in a visually compelling way. Your page doesn’t have to be focused on one topic only as the newbies suggest. A page can serve multiple roles and rank even better than a single purpose page. Yet that turns up the complexity gauge doesn’t it?

You do need a good web/SEO copywriter, not a print magazine/advertising type copywriter. The copy you need is multi-purpose with complexity and SEO focus being primary (because you need top rankings before anything else works) and then in a convincing, engaging fashion, help the visitor make a decision. Lot’s of companies waste their time with old fashioned copy that is flat, dry and overly proper. It’s good to get messy because that excites visitors.

Top SEO Portals and ezines

If you go to popular SEO websites you’ll see a good volume of content in the form of posts, videos, and news stories on search engine optimization and social media. That’ll give you a taste of how complex it is. So hiring a newbie or a former web designer or marketing assistant thinking you’re going win the Vancouver SEO battle, it’s just a tad unrealistic isn’t it?

That’s why you should hire the best SEO consultant you can find. Look outside to experts who have been around and ensure that this expert himself or herself is devoted to your project, because most of the high ranking SEO consultants on Google will push your project off to low paid assistants. That’s the only way they can make it work financially.

Here’s a great video by Rand Fishkin of Moz.com who presents lessons in an entertaining video format. He’s quite detailed and explicit about SEO techniques which is fun viewing. He doesn’t cover all the little tricks and strategies that an SEO expert might use. The depth of SEO strategy especially at the level of text and words (semantic SEO/siloing) is complex.

Vancouver is a fascinating city, and many consider it the best in the world. I like San Diego and Banff too but I won’t argue about the new Vancouver. Your company deserves the best, most innovative and creative SEO consultants to compete locally and nationally.  The world is Vancouver’s oyster whether you’re exporting software, technology, travel, or consulting services.

 

Let me be your professional SEO consultant. I will enjoy visiting you and living in Vancouver. I’m mobile and ready to help you develop the best UVP, digital content, and powered up copywriting to make Google consider your site the authority of your niche. You’ve got every reason to be confident when you have me working for you.

Please, stop looking in Abbotsford, Burnaby, Chilliwack, Coquitlam, Downtown Vancouver, New Westminster, North Vancouver, Richmond, Squamish, Surrey, West Vancouver, or Whistler. I’m the biggest Vancouver fan and I’m looking forward to meeting you and working with you to create monumental victories.

When you’re ready to really excel online, choose an experienced SEO Consulant who can magnify the impact of all of your digital marketing. Call me at 416 998 6246 and let’s get this started.

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