Meeting the SMB Challenge Ahead: A New Strategy The US and especially the Canadian economy are not powering small businesses in 2025 and economic indicators are signalling trouble ahead. Not to be dour here, but rather to suggest that business reorganization and marketing optimization are a practical adaptation to the reality of the deteriorating economy….
Should Canadian Homeowners Sell Their House Now? It’s rarely an easy decision to sell one’s home, but there are times when it could be the wisest decision. And thinking about it is also wise, to get over inertia, get a valuation price on your home from a Realtor, and being prepared for the tough road…
Trending Cities and Opportunities in Rental Housing Investment A discussion of investing in rental housing is still an important one today. Investing in real property has rarely been a bad idea. Knowledgeble about trending factors in demographics, local economies, wages and employment stats, you’re ready to choose properties in the cities and towns you like…
What Kind of Content Makes a Realtor Look Good? Content is the medium of online real estate. Without content, no one gets found, gets their message across nor is respected and trusted by buyers or sellers. Content needs to make you look great. It’s not a vanity thing though. Looking great means they think you’re…
The 2025 Revival of Small Business Travel agencies, retail shops, SaaS software startups, and real estate brokers are small businesses and they haven’t been represented well in the last 4 years. And small business provides most of GDP and income/jobs for most Americans. They employ 61 million people or 45.9% of the entire U.S. workforce…
Summer 2024: A Much Stronger Season As spring approaches and with kids nearing the end of their school year, people begin thinking about moving and buying another home. Homeowners have had considerable time to be psychologically prepared to move, and are likely content with the price they believe they’ll get. But it is always April,…
Building Your Dream in Real Estate With the locked-in, unaffordable state of the North America real estate market, and an economic recovery when the FED rate stops punishing builders and businesses, it’s easy to foresee a coming turnaround in the housing market. There are many catalysts for a return of home sales, and one of…
Top 25 Important Things for First-Time Home Sellers Selling your first home might seem a little like watching your oldest teenager move away to go to college. It’s a big change for you and for them and anxiety is a normal reaction. After all, this is the first one and you’re not sure of the…
Which KPIs Are Driving Your Leads? You just got a lead from Google or Facebook. They want to work with you. Great, but why did that happen? There’s a thousand other agents available. What did they see in you and what got them to call to you? If you take a deep dive into your…
Predictive Metrics and Intelligence for Realtors I can predict you’ll be selling more real estate in 2020 if you get smart about your marketing. A new real estate marketing and sales strategy might include some new technology that’s giving realtors predictive powers. Who wouldn’t want their own crystal ball? It’s new artificial intelligence software complete with…
Best Time to Buy a House Right Now? The housing market forecast is still bright heading into the fall season and onto 2021. A strong economy, big demand for houses for sale which offer more rooms, lot sizes and in safer neighborhood is the big trend. The upcoming November election is a big worry for…
How Sell Your Home for the Best Price in 2020 The market is heating up again this spring of 2020. Like so many homeowners, you’re wondering if this is the right time to sell? Perhaps you’ll be forced to sell if you’ve lost your job. The Corona Virus recession might be ending in a few…
Should You Use Zillow for Realtor Leads? Zillow.com has become the largest real estate advertising network on the web. They are key providers of info related to US housing market forecasts. Only 14 years ago, in 2006, the company was launched by two former employees of Microsoft. Since then, the Seattle based upstart has purchased…
Boca Raton Real Estate The name Boca Raton conjures up a lot of luxurious images for home buyers across the US and abroad. The town with the exotic name is famous for luxury dream homes and the ultimate in lifestyle. Here you’ll find some of the most prized real estate in America. In fact, opulence might…
Zillow Homes for Sale Zillow has become a major force in the business of online residential real estate. Pundits are awarding its success to things like Big Data or company culture, but the real reason may be technology. I’ve written a post on Zillow and its leads generation program. Have a look if you’re an agent….