SEO Vs PPC vs Social Media Traffic It’s a certainty that you’ll be attracting leads from the big 3 marketing channels: Pay Per Click, SEO and social media, and paying a lot more for real, quality leads. Instagram Ads, Google Ads, Facebook Ads, Google and Bing Search, Linkedin Ads, Twitter Ads, and other pay per click…
Creating Real Estate Marketing Excellence! The best place to connect to buyers and sellers today is on Google, Facebook, Instagram and Linkedin. Consider them all visibility platforms first and foremost, and lead generation and loyalty-building channels secondarily. Visibility means being top of mind, and first dibs on affecting buyer and seller beliefs and preferences. If…
Website Traffic is Your Company’s Lifeblood Traffic is everything. Without visitors to your website, there is no impact, no content consumption, no brand building, no convincing sales pitch, no customer or sales revenue. In fact, when your site is never visited, it means your current customers are being wooed away by highly visible competitors. A…
A Guide to more Affordable Powerful SaaS Marketing Software as a Service (SaaS) has opened a prolific source of online revenue that’s made most other online business models seem pale in comparison. It’s the golden child of the software industry and endless new businesses and startups are being built on this cloud-based system. However, too…
Capturing Organic Value from Facebook Advertising As I mentioned in many previous posts, organic traffic from social media and Google/Bing creates the bulk of incoming Internet traffic. That’s what makes the stock of Facebook and Google the most desired stocks in the stock market. And increasingly, Google and Facebook are monetizing everything they do, and…