Responsible Tourism Response to the Anti-Tourism Surge Anti-tourism rallies and sentiment are sweeping across Europe, combined with excessive immigration pushing Spaniards, Greeks, Italians, French, British and other nationals to reject mass tourism. Even in Mexico City, the chant “Gringos Go Home” is catching media attention and adding to the growing rancor for tourists that locals…
đźš—Top Tour Marketplaces Online The tour industry has grown in leaps and bounds, as global travelers search eagerly on Google, Bing and tour company websites for interesting travel experiences. Travelers want something invigorating or interesting to do for a sense of personal meaning, and a feeling that they’re immersed in these wonderful places. It’s all…
An Epic Two-Week Journey Through Italy’s Cultural Heartland If you and your special someone are seeking more than a vacation — in search of places that will give you plenty of moments to slow down, decompress, then stir your soul, ignite your curiosity, let you go with the flow and just feel good, then your…
🚵🏽‍♂️ 21 Unique Mountain Biking Vacation Destinations Mountain biking as a sport or thrilling adventure is evolving and resorts, DMOs, and tour companies are designing more sophisticated and satisfying experiences for MTBers. As new venues/trails are created around the world, and the diversity and number of riders increase yearly, the types of vacations mountain bikers…
Europe on the Brink of Economic Disaster After President Trump announced its sweeping tariffs on imports into the US, Europe has suffered paroxysms of fear and doubt about its continued existence. While the EU is justifiably unhappy about the new tariffs of 20% on the EU, they should recognize that it could be much worse….
30 Top Travel Destinations in the World Remember the old saying “the world is your oyster?” Well, it still is! For an adventuresome traveler, the globe offers up a seemingly endless supply of potential destinations. From the Mayan Riviera to the Italian Riviera, and the Canadian Rockies to the the Alps, there’s an adventure waiting…
One Solution You Must Have In any business, it’s not always a company’s product, brand or UVP that’s generating weak lead generation and sales results. All too often, it’s due to low reach to the market – your target audience. If they found you, and under ideal circumstances, your weak brand wouldn’t necessarily ruin the…
Hiring Smartly for a Digital Travel Marketing Role As a travel agency owner, DMO CEO, hotel owner, tour operator or SaaS travel software entrepreneur, you’re tasked with the challenge of hiring the right marketing people. Can a single person have real impact on a small travel company? That would depend on their skills, drive, and…
The Rise of Influencers in Travel Marketing Travel marketing companies have a challenge today. If they’re unable to draw enough qualified traffic and convert them to customers, then it could be the consumer market has changed. And keeping clients relevant, visible, and generating leads is becoming more difficult. With SMBs web traffic and social media…
The Power of Iconic Brand Symbols If you’re not up on branding or impressed that brands have any power, you might want to take another look at it. Because a brand is your biggest asset once you build it. Brands have many dimensions, promises, value points, and touchpoints with travel consumers. And your travel content…
Empowering your Tour Business The travel trend is certain. Tours are in big demand and tour companies are becoming much more profitable. Of course, we’re assuming tour company owners are marketing strongly and getting the reach, impact and engagement needed to build an audience that trusts their brand, people and services. On that note, I’m…
Best Travel Destinations for 2025 Travelers remain hungry for exciting and interesting new destinations this year, and while the usual most popular sites in the US and Europe dominate travel wish lists, there are other places you should know more about. These most popular and intensely rewarding destinations are important because they’re foremost in traveler’s…
Top 65 Immersive and Awesome Travel Experiences Across the World to Enjoy in 2024 Looking for an exceptional travel experience, perhaps one specially designed for you? Satisfy your deepest travel cravings many ways on this planet, and why shouldn’t the best be served up just for you? Time to give your travel imagination some room…
Air Canada Vacation Packages Canada’s premier Airline, Air Canada, is well recognized around the world with the world’s elite travelers for its impeccable service, safety, reliability, comfort, friendliness and destinations. They emphasize safe and flexible travel, with travel protection plans, free checked bags, and flexible booking options that allow changes or cancellations with a full…
Mountain Bike Marketing The global phenomenon of mountain biking is still in gear in 2025. While spending has slowed, it’s shifted mountain bikers choice of bikes, parts and even mountain biking vacations. It’s changed the demand profile, but smart bike marketing organizations know those who market well could capture even more of the market. Change…
Targeting Bleisure Travelers Every year, more travelers are fusing business and leisure travel and becoming aware that they can and should get more from their business travel. It’s a travel trend that keeps growing and a market that travel companies should pay attention to and develop products for. The business and leisure (Bleisure) customer profile…
Tools for Travel Management Companies The travel industry has been greatly impacted by the rise of SaaS travel management software. Why am I mentioning SaaS travel management platforms in a marketing post? Because they more than experience and financial management tools. They have marketing power too. Using them, your business looks more professional, offers better…