Google is Fading? It’s Actually Rising Oh, the AI hypesters. All of them so eager to push their new Agentic AI, Chatbots, AI apps, and AI-augmented services and infrastructure. And many of these AI followers lash out with rhetoric about Google being a digital Dinosaur, whose user traffic will suddenly disappear. Much of the rancor,…
The State of Hotel SEO Travelers from Europe, Asia, South America and in North America conduct billions of searches for hotel rooms. Given the scarcity and cost of hotel accommodations, they may see the hotel search as the most important aspect of their itinerary planning. All travelers need a place to stay. SEO is a…
Visibility is Everything Whether you’re in the travel business or in real estate sales, being discovered and getting your message heard is paramount. And I’m reminded of what SparkToro’s well-known CEO and co-Founder, Rand Fishkin said recently — that discovery is the next big marketing objective, ahead of clicks. Because as he puts it, being…
🚀 Travel SEO: Capturing Motivated Travel Consumers Search engine optimization, when done really well can drive significant brand awareness and booking success. The image of SEO has fallen dramatically over 25 years. It once captivated marketing and business audiences then suffered when IT shops, web designers, and others tried to leverage its value to win…
SEO Services for Travel Companies There’s often a lot of doubt and confusion about how SEO is done and delivered, so I’d like to present this series of steps that clarifies how I will work with your travel business. Google’s ranking algorithm looks for many strengths in content quality and relevance, and that clear signals…
Travel for Health, Enjoyment and Healing It might be said that all travel companies are actually in the business of selling the joy of travel. Because joy is a powerful motive. It’s the single, primary emotion travelers experience before they purchase. Their real intent is to feel this thing called joy during their trip, whether…
SEO & Content Strategy Can Deliver Great Results Travel agencies, Tour Companies and travel management software firms can easily double/triple bookings and build a solid loyal customer base. However, if their website traffic is weak and poor quality, it will be tough to squeeze revenue out of that small funnel. Sometimes, you need a wide…