The Quest for Improved Revenue Through Search Engine Optimization When any travel agency, real estate brokerage, or software company owner considers SEO for their website, it is lead and revenue growth that’s on their minds. And why not? An ongoing strategy to build leads and sales via Google search generates business strength, brand visibility, new…
A Winning SEO Marketing Formula After we’ve built an unbeatable, dominant content strategy, to showcase your amazing brand and connect to prospects and customers, we must support our ranking power in Google via promotion. This off-site portion of the marketing challenge is to attract backlinks, gain citations, and get shares on social media. These are…
SEO & Content Strategy Can Deliver Great Results Travel agencies, Tour Companies and travel management software firms can easily double/triple bookings and build a solid loyal customer base. However, if their website traffic is weak and poor quality, it will be tough to squeeze revenue out of that small funnel. Sometimes, you need a wide…
Market Leader is the Best Positioning When business owners think about the phrase “market leader,” they often envision everyone but themselves. Many North American business entrepreneurs are too modest, not realizing that they could actually become the market leader in their sector. And those who lead the market last longer — and earn more profit….
How to Generate Leads and Sales The Ultimate Guide to Combining SEO and Content Strategy written in 2017 educated readers on how to synchronize SEO and topical content to align with Google’s ranking signals and ranking hierarchy. SEO and Content have always been on separate tracks. And Google was able to filter out optimization attempts…
Outreach and Link Building In life as in marketing, some things don’t get their due recognition and respect. In the realm of digital marketing and SEO, outreach is the weak stepchild. That’s because it’s not understood well and doing it well is a challenge. Admittedly, link building and outreach require confidence and tolerance for frustration,…