AEO Answer Engine Optimization If you’re a digital marketer, you may have caught wind of a new type of search engine optimization. They’ve dubbed it Answer Engine Optimization or AEO. You’re well aware that consumers and business users are using the Generative AI chatbots (ChatGPT, Google Gemini, Microsoft CoPilot) more recently. Instead of typing in…
Market Leader is the Best Positioning When business owners think about the phrase “market leader,” they often envision everyone but themselves. Many North American business entrepreneurs are too modest, not realizing that they could actually become the market leader in their sector. And those who lead the market last longer — and earn more profit….
How to Sell Your Home for the Best Price Chances are if you’re looking at the housing market stats or the MLS listings, it’s because you want to get the best price, perhaps better than the comparables in your neighborhood. You ask “How do I get the best prices for my home?” The answer is real estate…
Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…
Real Estate Lead Generation During Corona Virus Pandemic It’s the summer of the pandemic and you’re wondering how you can improve your lead generation. As I explain in other posts on seller leads and Realtor marketing strategy, you must build a big pipeline. There’s a good reason why real estate sales is a game of…