Power Up Your Site’s Internal Linking for Impressive Outcomes If your website is filled with awesome content yet suffers from low visibility on Google sarch, there might be a number of reasons including low-ranking power, few relevant backlinks from credible, authoritative websites, and poor internal linking. Linking has never gotten much respect, and Google has…
Visibility is Everything Whether you’re in the travel business or in real estate sales, being discovered and getting your message heard is paramount. And I’m reminded of what SparkToro’s well-known CEO and co-Founder, Rand Fishkin said recently — that discovery is the next big marketing objective, ahead of clicks. Because as he puts it, being…
🔗How to Create & Pitch Content Occasionally, I come across or learn of an outstanding company and I like to mention them and relay how important their offer or business is. And I’ve discovered one that’s notable. I attended their online seminar this afternoon and enjoyed not only the insights into how they do their…
Offsite SEO and Brand Promotion As a small business owner, you’re hoping for great rankings and strong lead generation performance with your SEO-optimized content. There’s an issue though. Typcially, owners aren’t prioritizing promotion of their business and this makes it tough to build ranking power within search engine algorithms. Without the ranking power of backlinks,…
A Winning SEO Marketing Formula After we’ve built an unbeatable, dominant content strategy, to showcase your amazing brand and connect to prospects and customers, we must support our ranking power in Google via promotion. This off-site portion of the marketing challenge is to attract backlinks, gain citations, and get shares on social media. These are…
The Power of Links to Your Website 2024 is almost here, and a better economy is just ahead. You’re reading because looking for that one thing that will boost your business leads and sales prospect pipeline. Normally, we’d say there is no magic bullet. However, there is one thing that could power up traffic, leads,…
Link Building will be a Bigger Priority for Businesses New competition from ChatGPT-4 is only one reason why search engine ranking algorithms will change in the next 5 years. ChatGPT-4 threatens to change how people search online, helping them find immediate answers and resources, thus users would be less exposed to ads. This would injure…
21 SEO Mistakes You Should Avoid Everyone wants to think positive about their digital marketing strategy. Yet even advanced SEO strategists can’t be perfect in all SEO tasks. Finding SEO errors or performance destroyers can be the source of great joy, and a turnaround in your search engine optimization strategy. Rankings will rise, traffic will…
Outreach and Link Building In life as in marketing, some things don’t get their due recognition and respect. In the realm of digital marketing and SEO, outreach is the weak stepchild. That’s because it’s not understood well and doing it well is a challenge. Admittedly, link building and outreach require confidence and tolerance for frustration,…