Generative Engine Optimization Guide A slow shift to using AI search engines by consumers is underway. It means small business owners must create a different kind of content experience on their websites, this time organized for the needs of these AI-powered info sources. AI search engines offer a different experience for search users (your customers). …
Using Schema Markup for GEO As mentioned in the GEO post, AI search engines rely heavily on entities that AI LLMs can recognize. And that is described in the structured data schema created by schema.org. Schema, if you’ve never heard of it, is a set of structured data document categories that help define what content…
Top 10 Visibility Factors for Generative Engine Optimization (GEO) A wave of experimentation and immersion in AI search engines is upon us now in 2025, and although growth is flattening, generative AI is increasingly important to what is shown on Google, Bing and elsewhere in the search engine marketplace. Experts aren’t sure how big AI…
Generative Engine Optimization (GEO) It’s nothing short of a revolution in content marketing and search happening right now. A new type of search engine is growing in popularity and it’s presenting small business owners with a first-mover advantage. It’s always wise to get a jump on technology waves. Did you miss any of them in…
How LLM GPT’s Help us Create Great Content AI LLMs are a major change in how travel consumers experience search and content on the web. ChatGPT and Google Gemini are the two new AI search engines gaining significantly in the search marketplace. Many users love the comprehensiveness of answers to their questions — their pre-trip…
Building In-Demand Marketing AI Skills The marketing landscape is rapidly evolving with Marketing AI — which are tools, techniques and skills critically important for SMB marketers. And the movement (happening for a long time now) is transitioning from learning and using AI to “delivering AI” for tangible business outcomes. Are those outcomes learning, execution and cost-efficient…
🍕 How do ChatGPT, Gemini, Claude, and DeepSeek LLM’s Segment User Intent? Search engines, those deliverers of eager shoppers in vast amounts are all in on AI. AI algorithms govern the pieces and the whole of a shopper’s topic search on Google or ChatGPT. Just this week, Google announced its improved Google AI Mode Search…
How Long Before You Lose Your Job to AI? AI is here, and it’s like a forest fire that generates a little smoke at first but accelerates into intense firenados as it meets thick brush forest aided by higher winds and dry hot air. AI feeds on a high-cost, low-productivity environment which becomes fuel for…
Jasper AI – Powerful Small Business Marketing Assistant As we head quickly toward 2026, it’s easy to see digital marketing is being transformed by artificial intelligence. A vast collection of AI powered tools and platforms are being introduced, each trying to get an edge on competitors. You’ve likely used ChatGPT 5 (new) and Google Gemini,…