Social Media Engagement Strategy Social media channels are essential digital marketing channels, part of your digital marketing flywheel. It’s easy to say most companies, real estate agents, software companies and travel agencies aren’t getting social media right. In their defense, it is challenging far beyond the common posts, chatter and scheduling. It can be fun…
Find Content Angles to end Reader’s Suffering Readers today suffer a lot. They’re bored, confused, and dejected. Everything’s a copy of a copy. You’ve no doubt suspected, via a quick look at your engagement stats in your analytics app, that your content isn’t making the impact you need. It may not be attracting clicks, grabbing…
Is Your Content this Riveting? How is it some people can fascinate, transfix and get others eating out of their hands? I don’t think we can doubt the power of Hollywood and its stars to captivate audiences. Stars are used to sell every kind of product imaginable. Why? Because these stars are omnipresent which translates…