Emotional Intent Satisfaction: A Framework for Travel Content That Moves People Nobody talks themselves into a big purchase decision — they feel their way into making one. You’ve shopped many times, and you likely took it one step at a time, checking off major items and gauging whether the product/service/trip felt good to you. We…
What’s Happening with Host Agencies, and Should You Switch Yours? The uncomfortable truth most travel advisors are facing right now: There’s a quiet shift happening for most travel companies. Fewer travelers are calling. More are planning online. Leads are becoming tougher to obtain. Reach to travelers seems to be slipping away. Other online travel sites…
Create your Company’s Demand Generation Engine If you’re waiting and hoping your website will deliver high intent, willing, paying customers and on a reliable basis, you should uncross your fingers. A better approach is convert your website and social pages into demand generators. Aside from developing a demand generation strategy and using AI platforms, your…