Have you Given Up On SEO? SEO has been in vogue in digital marketing for over 30 years, before I started in 1998. And for the last 15 years, the rumors of SEO is dead were part of the buzzword narrative, to sell more SEO. In reality, the doomsday phrase should have been “SEO is…
🤩 The Essence of Stellar Travel Content Arguably, the biggest weakness of most small travel companies online is shallow, mundane content. Much of it fits “best practices” in style or topics but doesn’t seem to build brand loyalty or captivate an audience enough to make a booking. And in terms of a great content experience…
Unlocking the Power of Creativity As a travel business owner you’re not really paying for marketing execution anymore.  AI and marketing software are responding to that need. The real weakness or gap is with creativity and imagination in your marketing and promotion. More focus needs to be placed on developing the creative powers that will make…
The Power of Links to Your Website 2024 is almost here, and a better economy is just ahead. You’re reading because looking for that one thing that will boost your business leads and sales prospect pipeline. Normally, we’d say there is no magic bullet. However, there is one thing that could power up traffic, leads,…
What Signals Does Google Use to Calculate Your Content Quality Score? Every once in a blue moon, Google makes major changes in its algorithm. The Mountainview behemoth has used silence and cloaking very to keep SEO pros off balance. Hidden in the shadows of its new RankBrain algo update, could be a new approach to…