How to Build Your Content Marketing Strategy In the travel sector, content is vitally important. Creative, helpful, trustworthy content pieces are a big part of travelers’ pre-purchase experience. Yet, what should those assets be, what topics do they want, and what messages should those articles/videos/graphics be communicating? A lot of marketing companies create a publishing…
Mastering the Art of the Offer No matter what business you’re in, whether travel, property management, real estate sales, SaaS software, financial services, or retail sales, the selling offer you present to prospects communicates everything about your brand. And as we’ll discuss here, if you build your brand magic into your sales promos, then even…
Mapping Out a Path to Market Your Skills Who cares about progressive travel marketing skills today? Travel business clients might appreciate outstanding skills they can leverage to achieve their marketing goals. Can one skilled, versatile marketer make a difference? You have to believe you can. Our big challenge for marketing our skills might be problem…
Real Estate Video for Agents Video is a powerful medium for marketing. And it can be for real estate marketing and sales too. Realtors who master this medium take it to a level most agents and brokerages don’t. But the benefits in impact, engagement, and lead generation just keep on coming, as you’ll see in…
Make Money Blogging Who doesn’t like earning more money? And money doesn’t grow on trees which is why you need to create a business to produce value to sell to others for a healthy income stream. A blog is a great business! This “value” I speak of is expanded upon below. Believe it or not,…
FaceBook META Stock Price Forecast Facebook announced its 3rd quarter earnings results and posted a drop of 4% YoY to $27.7 billion. They reported a net income of 22 billion which is only half of what it earned in Q3 of 2021. It was only the 2nd quarterly decline in the company’s history. Investors didn’t like…
Revitalization of Organic Search for Marketing Many of you have been negatively impacted by Google’s search algorithm rules and in how they’ve managed the presentation of their search results pages. Even Advanced SEO strategists are challenged to help small business gain visibility. But change does create opportunity. For some, it has killed website traffic and…
Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…
Expertise + Money = Success! Curious about how to get more out of your website and social media efforts? How about capturing more business via Google? Would that change your outlook for 2018? You can do it, and this post is about how you can do it. It’s going to cost you and also require…