Offsite SEO and Brand Promotion As a small business owner, you’re hoping for great rankings and strong lead generation performance with your SEO-optimized content. There’s an issue though. Typcially, owners aren’t prioritizing promotion of their business and this makes it tough to build ranking power within search engine algorithms. Without the ranking power of backlinks,…
What is Advanced SEO? You might say Advanced SEO is the practice of designing and manipulating content to synchronize with Google’s ranking algorithm. Advanced Search Engine Optimization is not “best standards of SEO practices,” but instead is the application of “The Very Best SEO Practices.” At the advanced or expert level, more planning and strategy…
How Canadian Companies Can Get Past the US Tariffs If you’re a business owner in Canada, the new tariffs from President Trump are a big problem. And this is just the beginning of an economic slowdown that will erode your revenues and business sustainability. You’ll be challenged to reorganize and establish a new value proposition…
Successful Owners Know: SEO is Still Your Best Business Asset With all the never-ending challenges pressing you as a small business owner (taxes, high interest rates, inflation, regulations, wage demands, customer stress, reputation, customer acquisition, and trade tariffs), you might find it tough to get bold, adventurous and focused about your marketing. Yet marketing is…
Get an Edge with Advanced Level Search Engine Optimization What is the most affordable path to building and capturing big value in digital marketing this year? That would be advanced search engine optimization. Professional search engine optimization taps into the largest online audiences who are actively searching for your product/service. It’s played a dominant role…
Travel Marketing KPI Performance Framework Given the cost of marketing and challenge of being competitive in advertising, SEO, social media and content marketing, travel business managers are eager to discover what works and what doesn’t. But then most don’t have adequate marketing analytics, and are far from the era of AI predictive analytics and personalized…
Why Canadians Still Make a Great Choice for Outsourcing The world is an expensive place to do business in, and it won’t be getting cheaper. Yet price consciousness can be a significant problem. Because as companies go mediocre and cut marketing spending, things can spiral downward dangerously. Marketing skill needs to be supported with an…
SEO Services for Travel Companies There’s often a lot of doubt and confusion about how SEO is done and delivered, so I’d like to present this series of steps that clarifies how I will work with your travel business. Google’s ranking algorithm looks for many strengths in content quality and relevance, and that clear signals…
Experience, Expertise, Authoritativeness, and Trustworthiness Have you wondered how a small travel company could ever compete with the big travel portals and brand names online? It is a challenge for sure, but still doable. I’ve been competing against Goliath companies for 26 years now and even today, there’s a chance to win. Google’s ranking algorithm…
Advanced Content Strategy: Power in the Creative Mix Every travel agency owner, travel management software manager, and tour company CEO has to decide what their blog content theme will be. Because a company blog creates the lion’s share (up to 90%) of web traffic. Which means content choices will decide how much traffic, rankings, impact…
Link Building Strategy for Travel Companies Link building is a much-aligned and unappreciated aspect of digital marketing. That view needs to be changed. As I mentioned in the Links as business-accelerator post, link building might be the most important task in digital marketing. Link-building is often painful for several reasons: lack of active marketing promotions…
LA Realtors Finding the Edge with SEO Consulting Are you content with the leads you grind out every month? You’re doing okay but you need to do better. The Los Angeles metro housing market is vast and one of the most rewarding anywhere in the US for real estate agents. That’s why it’s well worth investing…
Why ChatGPT + BING is a Big Matter The age of AI for content marketing and search engine optimization is here. AI’s ability to comb through content and respond to searchers via questions and an interactive session, is well beyond what Google is providing its users. ChatGPT is making a huge splash in creating powerful…
Improve your Google SEO during a Recession? When an economy is roaring during a bull market run, with GDP rising nicely and consumer demand continuously ramping skyward, marketing can deliver a big impact on company earnings. But it was easy. B2B managers and consumers were shopping with abandon as price and funds/income ceased to be…
What Signals Does Google Use to Calculate Your Content Quality Score? Every once in a blue moon, Google makes major changes in its algorithm. The Mountainview behemoth has used silence and cloaking very to keep SEO pros off balance. Hidden in the shadows of its new RankBrain algo update, could be a new approach to…