Make the Travel AI Threat a Benefit There’s a lot of fear about AI these days. It’s disrupting the travel sector at a faster pace and most small travel companies likely don’t have a plan to deal with it. The rising competition is a data center full of high speed, advanced servers collecting data on…
🤩 The Essence of Stellar Travel Content Arguably, the biggest weakness of most small travel companies online is shallow, mundane content. Yet, the problem really is about what business owners and marketing managers believe what good content is. Everyone has their own conception and biases which may be holding their businesses back. After research, creative…
Travel Business Opportunity: The Right Plan for VC’s and Entrepreneurs Travel remains a growth sector with amazing possibilities, even when there are lulls in consumer or business-related bookings. If this is that lull, then the sector must be promising for the years ahead. The US and global economy is expected to improve, and any easing…
How You Can Beat AI Travel Agencies With OTA’s and new AI travel agencies impinging on your audience and customer base, you’re understandably concerned. Young travelers are open to AI-driven travel planning and services. Agency owners on the other hand appear to be resisting anything that carries that artificial intelligence tone to it. However, as…
An Epic Two-Week Journey Through Italy’s Cultural Heartland If you and your special someone are seeking more than a vacation — in search of places that will give you plenty of moments to slow down, decompress, then stir your soul, ignite your curiosity, let you go with the flow and just feel good, then your…
Being There on the Traveler’s Path to Purchase I was very intrigued 9 years ago when Google Think teamed up with Luth Research ZQ Intelligence™ to study in-depth, the customer journey online – the path to consumer fulfillment. Because most marketers lacked the data, tools and acumen (and still do) to understand the customer buying…