Show Your Audience You Care For humans, caring is the glue of society and personal relationships. If your marketing is all about value, price, customization, and services offered, your marketing could miss the mark and make your brand irrelevant. Because how your brand feels to visitors/customers tells much about whether they like your products/services/staff. It…
Overcoming Travel Buyer’s Inertia or Hesitation As a travel consumer yourself, you’ve likely experienced hesitation, doubt, inertia or some other emotion that caused you to not click that buy button. Perhaps, your commitment or intent was weak to begin with due to a lack of input. You needed to explore more. And sometimes that commitment…
Creativity is in the Eye of the Beholder At some point in time, maybe now, you’re wondering about the creative appeal of your travel content pieces. Creative expression really amps up the persuasive power of content, and there are travel publishers that put an emphasis on creative travel copywriting. They hire professional creative writers at…
How to Change Travel Consumer’s Minds Tourists and travelers of all kinds have particular tastes and preferences. Sometimes strong, sometimes not. How profitable would it be to change travel consumer’s minds about their loyalties, tour choices and destinations? These are well targeted, influential, and loyal customers to your customer list. Such insight in…
Fascinating People Are you a fascinating person? Maybe you are and you don’t know it. But what is it about you that captivates others and makes them value you so highly that they are fixated on you? Understanding who fascinates you might be a key to understanding yourself. Why do they fascinate you? What is…