Make your Realtor Brand an Irresistible One The power of branding. Do you take it seriously? Are you doing anything other than the usual, common tactics to establish your name and UVP to buyers and sellers? If your memory of branding has eroded over time, it’s wise to get reacquainted. Because improvements here can ramp…
Creating Real Estate Marketing Excellence! The best place to connect to buyers and sellers today is on Google, Facebook, Instagram and Linkedin. Consider them all visibility platforms first and foremost, and lead generation and loyalty-building channels secondarily. Visibility means being top of mind, and first dibs on affecting buyer and seller beliefs and preferences. If…
Buyer and Seller Real Estate Leads Acquiring leads and especially seller leads has been especially difficult for a couple of years now. Homeowners haven’t been eager to sell for a variety of reasons. Given how competitive the online medium is, it’s important for Realtors to commit to a thorough real estate marketing service package. And…
Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…
Real Estate Lead Generation During Corona Virus Pandemic It’s the summer of the pandemic and you’re wondering how you can improve your lead generation. As I explain in other posts on seller leads and Realtor marketing strategy, you must build a big pipeline. There’s a good reason why real estate sales is a game of…