Should You Adopt Artificial Intelligence Marketing Software? Albert Boomtrain Amplero Pega Systems Emarsys

11 Things to Look for in your AI Marketing Solution

We’re in the early adopter phase of artificial intelligence marketing software. Those who are learning how to use it are getting exciting results already.

The technology is young, growing, improving and the best is yet to come. Businesses that don’t get into AI are carving a dangerous path for themselves. This series of posts on AI marketing solutions is your first exploration into how they help make your marketing more efficient and products.

The benefits of AI Marketing solutions are compelling. And you’ll soon be checking the AI marketing solutions of companies with strange names including Albert, Boomtrain, Amplero, Pega Systems, Emarsys, and others.

Strangely, there aren’t many reviews of AI marketing software out there, and the posts you’ll find are high on the nerd scale.  So I’m going to introduce you to a few of the good solutions that I am aware of expressed in layman’s terms. Bookmark this page because I will continue adding to our collective knowledge. This is BIG. Have fun exploring.



Benefits of AI Marketing Software

The AI software benefits which I describe in this series of posts might be just the tip of iceberg.  I’m excited about using it. But first, we have to study its value and potential uses. And AI is invading every area of business.

Your company will need to hire what some call an AI marketing software operator. That will likely be a digital marketing specialist/strategist if you manage an SMB.

Way Beyond Marketing Automation

For at least 6 years, companies have been investigating marketing automation, and they’ve reported some satisfaction with cost efficiencies. The vote isn’t in yet on whether marketing automation is really helping where it counts in engagement and closing sales.

Marketing automation is more about the process of automating the administration of complete multichannel marketing campaigns. Makes things easier. And that integration can help keep customers interested, loyal and engaged through the complete buying cycle and manage the tedium of those campaigns.

Human marketers get bored and stressed so MA is the current solution in vogue.  Yet marketing automation lacks the analytics insight, testing ability, content personalization, optimization and forecasting capabilities of new Artificial Intelligence Marketing software solutions that are available.

New AI Solutions are Arriving Weekly

We’re right on the leading edge of this new transformative technology with new, ever improving, customized solutions such as Albert, Boomtrain, and Pega. They offer some serious benefits.

Use of AI by Marketers is About to Climb

The latest Salesforce State of Marketing report says marketers use of AI will grow by 53%. That suggests implementation of artificial intelligence marketing software will be a priority and you will need someone like myself who is excited about it and wants to help you implement and execute it.

We’re in the early days of mass adoption, but at some point, you’ll need to jump on this bandwagon. Regardless of whether you manage an ecommerce site, an IT firm, staffing agency or recruitment firm, major blog, manufacturing business, AI offers some pretty serious benefits — benefits that your competitors will soon enjoy. You’re going to enjoy this pleasant journey in marketing strategy.




What Criteria Should You Consider?

Consider everything you’re doing right now and whether it could be improved using your current technology and best practices. If it’s not winning your market, it’s probably not best practices. The phrase best practices might be a good one to keep in mind as you assess your current marketing strategy. Best results = best practices.

  1. can you personalize your email, blogs and ppc landing pages to respond best to each individual customer based on their past click behavior and their content engagement level?
  2. do you currently conduct slow single factor testing of your content?
  3. are your ppc campaigns ineffective and costly?
  4. do you have good enough data to help you predict your customers buying habits in 2018?
  5. are you confident of your current web analytics solution?
  6. can you handle the growing complexity of digital marketing?
  7. are you happy with your current 1 to 2% conversion rate?
  8. do you understand why and where visitors leave your website?
  9. if Google is weighing onsite engagement, will AI analytics improve your content and rankings?
  10. will AI allow you to reorganize your staff for better utilization and performance?
  11. are you testing to discover which is the right content for each customer touchpoint?

Testing Out AI Marketing Software

Testing the software out can be a little time consuming, so bring in a dedicated, talented and capable marketing strategist to test it and ramp it up. That removes a lot of risk and you’ll learn a lot.

The learning value is underplayed and that could be because some of these companies want to keep that vital knowledge to themselves.  There’s huge “big data” insight for them to profit on.  You need a solution that lets you learn as much as possible and not just fattens their bank account.




By testing it out, you’re going to learn a lot about your brand, target market, your content, and how to improve your integrated campaigns. We assume you use many channels in your marketing.

AI solutions will allow you to test digital marketing campaigns at a rate and depth that no human could. And the insight the software could generated could be really helpful. In many cases, you can have a very weak understanding of your typical customer persona, yet analyze just the click through and content engagement of your visitors to learn what they actually like and don’t like right there and then, so you don’t lose them.

You can test everything from media buys, to keyword choices to blog topics all the way to calls to action. The potential value of AI solutions outweighs the cost of your learning curve. AI will likely spew out value and insight that will change every area of your company. It could help you improve customer service, product design, and more.

Recently a report found that AI has even improved social influencer results.  Wouldn’t it be exciting to analyze your social network and find out how to get influencers to promote your company?

AI marketing software is inevitable. Better to begin asssessing what’s available and do some trial runs.

Taking a Look at Albert AI

As an example, if you take a look at a product such as Adgorithm’s Albert AI, you’ll get a better sense of what it offers.  As you can see here in this graphic, Albert provides an integrated suite of services that pack a powerful punch.  I’m impressed with Albert AI’s support staff and the fact they have recently released a small business version. It’s not too expensive and the software interface is well designed.

Graphic courtesy of Alberta.ai

The Top 2 Benefits of Albert AI

Although the Albert software does a lot itself, I believe 1) Testing and Optimization and 2) Analytics and Insights services provide the key benefits. Soon, the prediction of customer behavior may be most valuable.

Manual testing and analytics isn’t very satisfying. Analysts don’t have enough data to draw insight from. If you’ve perused your own website’s Google Analytics reports, you know what I mean. It’s not the highest quality actionable data. And we can’t test fast enough to draw better insight from it. That’s frustrating and wasteful.

Albert however, can test visitor response, intent, and engagement, and do it in real time. Just think if you could test visitors and maximize insight from their individual visits right now.  Then continue when they return? 99% of your visitors leave your website, so you’re taking a big loss and turning it into an asset.

If your organic and ppc team specialists can generate the traffic, you have the possibility of learning more and continually improving your content and sales funnel. Everyone is into funnel optimization these days, but how many have tools to actually do it well?

If you’re uncertain about its value, you can do a test campaign. Find someone who can be your AI marketing strategist, (someone with a psssion for it) and follow an implementation process. Albert offers assistance in setting up your account and implementing your campaign elements.

From there, it’s a process of learning and improving, and assessing your results.

If trying it out is this easy, it makes sense to invest in it. This is a win win situation where you’ll gain from anything you commit to. It’s probably time to give AI marketing software some good thought and get on this before your competitors do.

Build your brand and sales results faster and better. If you believe in growing a more successful business, this should be a fun and worthwhile experience.

Call me at 416 998 6246 if you’re ready to hire a digital marketing specialist and investigate and test AI Marketing Software.

 

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10 Reasons You’ll be Using AI Marketing Software Soon | Artificial Intelligence Marketing Solutions

When Will You Start Using Marketing AI Software?

Artificial Intelligence Marketing Software or AI Marketing Software will soon change and improve how we do digital marketing.

If you’ve given up on digital marketing and content marketing due to costs and ROI, AI marketing software could revive your interest. And it could seriously improve your advertising to sales return.

It’s wise to spend a little time understanding its many benefits which are listed below.  It won’t displace your marketing staff, yet it will make them a whole lot smarter and capable. Minimizing waste, learning from mistakes faster and growing your sales conversion rates are just a few practical benefits.




Why is AI Marketing Software So Valuable?

AI software solutions can learn about each visitor and serve up an incomparable content experience. The software can do everything a human can do, but much faster. It can even predict the future success of a content piece.

Let’s take a good look at AI and then in my next post, we can explore how we can use AI marketing software to really ramp up your content impact and engagement — to build your sales.




Since the status quo in digital marketing is about to end, I’d like to introduce you to AI marketing and to the features and benefits of the main AI software packages. Which one to choose really depends on your needs.

Screen Capture courtesy of Search Engine Journal article AI. Machine Learning. What’s the Impact on Digital Marketing Today? [PODCAST]
While it’s not easy to comprehend and master all of this, you’ll be rewarded in so many ways by making the effort. Whether you’re a marketing manager, content strategist, copywriter, professional service provider, or ecommerce website owner, AI will soon impact your business. It’s inescapable.

Cut out the Hype. What Does AI Have for Me?

  • improve your Google rankings by discovering which keywords/content improves engagement and raises rankings
  • discover which content pathways generate better results
  • test new content and find new opportunities and niches
  • optimize your whole website faster
  • dramatically improve sales
Image Courtesy of PCmagazine
Graphic courtesy of Zimbio.com

Wimbledon is All In on Marketing AI: Bold move for the All England Lawn and Tennis Club. The AELTC is taking over sole rights to broadcasting the world famous Tennis tournament from the BBC next year. Wimbledon earns 1/4 of a billion dollars per year. The improvements could generate a lot of additional revenue. AELTC is eager to explode their content development and use AI to improve audience reach, engagement and sales revenue.

A few of the benefits of AI SaaS systems are to help us speed up optimization of our keyword rankings, deepen user engagement, and power up our content marketing. Yes, there’s a lot of hype to weed through, but take your time to explore from this fresh start vantage point. Enjoy the journey.

You’ll hear increasingly about the topics of artificial intelligence SEO, content marketing AI, RankBrain optimization, AI content strategy, and predictive analytics.  They’ll be the next buzzwords you’ll hear about at 2018 marketing conventions.




Why is AI Marketing Software and Solutions So Hot?

The list of positive and negative reasons for it is growing. The first is that a lot of website and customer data is available now. Even without BIG data feeds, the software can help understand users interest from their view and click behavior.  That’s a very practical way to improve engagement and sales, but it won’t stop there.

Here’s 3 more good reasons AI Solutions are so hot right now:

  1. CMO’s are Getting Fired because they Can’t Keep up. It may be that these AI systems are generating better results because they can handle more inputs, do more quality testing, and predict marketing and customer behavior better. Old school approaches from 10 years ago can’t compete.
  2. Marketing AI is Powerful and Optimizes Staff’s Capability. AI will remove the plague of dreary tasks we’re stuck with now, free up huge blocks of time for more advanced, creative work to achieve better results in everything from search engine rankings to social media engagement to content strategy performance.
  3. Companies that use AI Marketing tools are reporting good results. There’s no genius required to know AI systems will get better as they continually improve their performance.

AI Isn’t Marketing Automation

Apps that help us manage bulk social media posts, emails, or organize marketing spend don’t test and predict customer behavior. AI software can now process huge amounts of data, test thousands of content variables, and user engagement activities, and even predict customer behavior. And AI is just starting.

What I think is so exciting about AI in marketing is that it lets us test our content and give us ways to improve it fast. Slow A/B testing is being replaced with high speed multi-variate testing to allow rocketing rates of improvement in engagement and sales. Most businesses never test content or SEO because of the time, complexity, cost and risk in doing it. With AI software, it’s just one feature in the mix.

 

Several AI platform CEOs say they “expect a new breed of marketer to emerge—someone part data scientist, part creative, who can work directly with AI systems.”

10 Reasons Why You’ll be Using Marketing AI Systems Sooner Than You Think

  1. they’re showing good results already
  2. your competitors will be using them
  3. they can test many variables in a short period — saving you time, money and helping you get better results
  4. helps you understand your customers better
  5. helps you fail faster so you waste less time learning
  6. helps you define what content and topics you need to be creating
  7. let you create different content for mobile vs desktop visitor
  8. lets you test your SEO for improved Google rankings
  9. can provide predictive intelligence for better Google rankings and traffic
  10. ends multitasking for staff so they can focus on strategy and achieve more with key objectives

And what are some of the more obvious uses of AI?

  • finding topics most relevant to your visitors
  • better placement of visual content on page including advertising
  • discover and test curated content for effect on visitor interest
  • ability to test content paths for both visitors and Googlebot (RankBrain)
  • speeds up SEO testing and allows for more sophisticated optimization
  • better understanding of season and day/night preferences of customers
  • better clickbait headlines on blog posts
  • better timed recommendations and calls to action to visitor
  • testing product features/benefits and incentives offered
  • improving visitor impact, engagement and capitalizing on their intent
  • optimize all elements of the marketing mix as a whole to improve overall marketing performance




The nicest benefits to Marketing AI are its ability to test content/UVPs/channels to find what works best, and its ability to predict optimal content for each visitor.

Personalization is no small benefit either. Currently, there’s no way for us to segment and serve up different content experiences and test them. AI can do this as part of its daily tasks. When we can give each visitor an optimal, personalized experience, it seems reasonable to believe we can double our current conversion rates.

Boomtrain Artificial Intelligence

Boomtrain is an enterprise level marketing AI solution I’m learning more about now. Boomtrain was just purchased by Zeta Global showing further that AI is very hot technology.  It looks like it has all the bells and whistles including the ability test and personalize the customer experience.

“Predictive Marketing is now on the roadmap of close to 89% of marketers, especially in the B2B space.”

Boomtrain’s Artificial Intelligence for Marketers System’s key value features are: user personalization, high speed A/B testing, predictive recommendations, semantic analysis, and content performance metrics. You can see how this can power up a content strategist’s capabilities.

Boomtrain’s system is very complex but you could understand it in a general sense in that the customer is initially presented a variety of choices/options to attract their attention.  Then AI software kicks in to customize and narrow those choices so the customer is able to pay attention and continue, rather than bouncing. It tests responses to further classify that visitor.  Boomtrain says it has predictive capabilities and I’m studying that aspect now. These companies are fairly closed mouthed about their proprietary technology and data they use, so we should treat their claims with some skepticism.

 

AI and Personalization of Website Content
Infographic Courtesy of Boomtrain.com

That means AI can help make your site sticky and thus your hard work and costs don’t go to waste.

Which AI Marketing Platform Should You Choose?

The choices are growing depending on what you do. If you’re a blogger trying to improve monetization of your site, Ezoic is worth a good look. If you’re an ecommerce site owner, perhaps Boomtrain can provide the best boost.  If you’re looking to boost your Google rankings, then MarketBrew might be the right choice.  And if you’re heavy into PPC and remarketing banner advertising, then Adgorithms might work for you. And if you’re looking to optimize your email campaigns, then Phrasee may give you the right boost.

Additional Resources:

Boomtrain Predictive Intelligence: http://hello.boomtrain.com/rs/571-AGC-599/images/Boomtrain_Predictive_Analytics_The_Key_to_Successful_Marketing_Campaigns.pdf

15 Artificial Intelligence Applications in Marketing https://www.linkedin.com/pulse/15-applications-artificial-intelligence-marketing-robert-allen




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