🤖 Scale Up Your Content for Every Business Advantage Most business owners and marketers have 3 pressing issues: a lack of relevant online content that answers customers specific questions a lack of useful, impactful, and engaging content a declining presence in search engines such as Google, Google AI Overviews, and ChatGPT chat sessions. And the…
👊 🤺 Resisting and Controlling AI to Save Your Business Do you feel negative about Artificial Intelligence and all the hyped-up generative AI tools and agents that are reshaping business and marketing? You’re not alone. Small business owners in travel, real estate and ecommerce are watching their analytics and sales reports and are really not…
Generative Engine Optimization: A Practical Guide for Small Business Owners More customers are now getting answers, recommendations, and buying guidance directly from AI systems like ChatGPT, Gemini, Claude, Perplexity, and Copilot, often without ever clicking through to a real business website. And these consumers are liking how their more frequent AI search experiences seem more…
How to Get AI Search Engines to Trust You and Your Website Content We’re into the AI search era now and it’s challenging to stay visible and relevant to customers interests and inquiries. They’re asking and finding on the new AI chatbot search engines. Unfortunately, most Realtors, travel agencies, hotels, destination websites, tour companies and…
Using Schema Markup for GEO As mentioned in the GEO post, AI search engines rely heavily on entities that AI LLMs can recognize. And that is described in the structured data schema created by schema.org. Schema, if you’ve never heard of it, is a set of structured data document categories that help define what content…
Power Up Your Site’s Internal Linking for Impressive Outcomes If your website is filled with awesome content yet suffers from low visibility on Google sarch, there might be a number of reasons including low-ranking power, few relevant backlinks from credible, authoritative websites, and poor internal linking. Linking has never gotten much respect, and Google has…
Generative Engine Optimization (GEO) It’s nothing short of a revolution in content marketing and search happening right now. A new type of search engine is growing in popularity and it’s presenting small business owners with a first-mover advantage. It’s always wise to get a jump on technology waves. Did you miss any of them in…