Travelers Changing Vacation Preferences President Trump’s tariffs are only beginning to send negative ripples through the Canadian economy. It’s still early but it looks like Canadians will increasingly alter their travel plans away from the US. Today, as Ontario Premier Doug Ford visited the US White House with the Canadian trade minister, Trump reiterated his…
How to Build Content Breadth to Capture High-Volume Leads Let’s use a simple analogy of a tall needle-like building vs Mount Everest to discuss content expansion. If the tall building represents a narrow niche-obsessed content marketing campaign, it means it can’t reach high enough or broadly enough to capture sufficient traffic volume and rankings, topic…
Being There on the Traveler’s Path to Purchase I was very intrigued 9 years ago when Google Think teamed up with Luth Research ZQ Intelligence™ to study in-depth, the customer journey online – the path to consumer fulfillment. Because most marketers lacked the data, tools and acumen (and still do) to understand the customer buying…
2020 Stock Market Correction The 2020 stock market forecast was calling for more volatility. And with the pandemic, wow did ever happen! Good call except the cause was unforeseen. (This is an old post) If manufacturing comes back to the US, it is bound to stimulate investment, jobs, and of course stock performance. Yet, the monthly…