AEO Answer Engine Optimization If you’re a digital marketer, you may have caught wind of a new type of search engine optimization. They’ve dubbed it Answer Engine Optimization or AEO. You’re well aware that consumers and business users are using the Generative AI chatbots (ChatGPT, Google Gemini, Microsoft CoPilot) more recently. Instead of typing in…
Sales Boost: Grab Your Low-Hanging Fruit If you’re not as interested in massive traffic and getting placement on prestigious travel sites, there is an alternative. The fastest, least expensive way to grow bookings and revenue is to harvest your agency’s contact list. And the process of reaching them all, impacting them and moving them forward…
How Google’s Ranking Algorithm Works When I was young, I enjoyed listening to music and news shows across the vast distance to US cities far away on our family’s antique radio. As I turned the hand dial, there was no sound until I hit a broadcast frequency of a radio station. Suddenly, across thousands of…
SEO Expertise vs AI SEO: Which is Best? Artificial intelligence software is making big waves in the marketing sector, part of what’s called Marketing AI. There’s big hope and hype, and yes, we will have to learn how to use these tools soon. AI SEO Content Creation tools are beginning to make a contribution, at…
The Rise of User Intent Insights There’s been a surge in interest in this topic of user intent in the last 5 years. Search engine optimizers want to understand keyword usage and what content to create. But user intent touches on all aspects of marketing and business strategy. Brand managers too want a keen understanding…