The Rise of User-Generated Content in Travel Marketing Any serious travel company needs to produce authentic content to draw traffic, engage customers, and build its brand. In terms of authenticity, helpfulness, and immersion, it’s a tough task for most travel companies to produce affordably and genuinely. That’s why augmenting your current content strategy with the…
How to Build Your Content Marketing Strategy In the travel sector, content is vitally important. Creative, helpful, trustworthy content pieces are a big part of travelers’ pre-purchase experience. Yet, what should those assets be, what topics do they want, and what messages should those articles/videos/graphics be communicating? A lot of marketing companies create a publishing…
Content That Brings High-Quality Customers Who is the bringer of high-quality customers? It might be a talented, spirited content stategist who just doesn’t seem to understand limits. But we know it’s really you, the business owner. You enable and launch the marketing project, grow it and nurture it to succeed. I’m here to help you…
What are Today’s Travel Business Challenges? What challenges is your travel business facing right now? Likely, they’re the exact same issues that plague all the others. It’s all part of changes in the economy and travel industry. I can help you respond to your lead, revenue and loyalty erosion with improved marketing — strategy, content…
DIY Low Risk, High Return Marketing Test Project If you’ve avoided digital marketing, it’s understandable given how competitive and challenging the channel is. There’s the risk, the investment, the time and expertise, and confidence needed too! But any challenge can be conquered with faith, determination and strategy. The first part of the strategy is to…