Why It’s Time for Travel Agencies to Let Go of “Good Enough” and Step Into the Reach They Deserve If you’ve been running a travel agency for years—or even decades—it’s easy to look at the digital landscape and feel a little overwhelmed. Everything moves so fast and competition is growing. Big OTAs seem to scoop…
Show Your Audience You Care For humans, caring is the glue of society and personal relationships. If your marketing is all about value, price, customization, and service for the sake of transporting travelers, your marketing will likely miss the mark and make your brand irrelevant. Have you wondered if your customers and target audience even…
🛡️ Bulletproof Hotel Marketing While the leisure travel market has returned to surpass pre-pandemic levels and B2B travel continues to recover, there remains significant headwinds for small to mid-sized US hotels. While hotel businesses spend fortunes on physical assets and advertising, it’s wise for CEOs and marketing managers to reconsider the power of digital marketing…
🤗 Selling Vibes to Travel Customers? Most travel salespeople would agree that the customer’s wants and pain points are the core of any selling strategy. Travel decisions are complex and emotional, and travelers tap into emotional reasoning to simplify their decision. A basically, that means they rely on the “vibes” they get about your trips,…
Travel Content is Your Customer’s Pre-Travel Experience Hundreds of millions of travelers will be envisioning and hoping for their own significant vacation adventures in 2024. Isn’t the most enjoyable part of travel where people dream about destinations and how they anticipate the fun, adventure, stimulation of the journey and the destination? They’re visualizing the sights,…