KPIs for Travel Company Marketing
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KPIs for Travel Company Marketing

ByGord Collins

Travel Marketing KPI Performance Framework Given the cost of marketing and challenge of being competitive in advertising, SEO, social media and content marketing, travel business managers are eager to discover what works and what doesn’t. But then most don’t have adequate marketing analytics, and are far from the era of AI predictive analytics and personalized…

How to Plan a Social Media Engagement Strategy | Facebook Linkedin Twitter
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How to Plan a Social Media Engagement Strategy | Facebook Linkedin Twitter

ByGord Collins

Social Media Engagement Strategy Social media channels are essential digital marketing channels, part of your digital marketing flywheel. It’s easy to say most companies, real estate agents, software companies and travel agencies aren’t getting social media right. In their defense, it is challenging far beyond the common posts, chatter and scheduling. It can be fun…