Houses For Sale – How to Find a Better Home for Sale ⌂ Los Angeles Phoenix New York Texas Florida Illinois

Find Houses for Sale with this Super Strategy 

Shop online for groceries, car insurance, or houses for sale, you’ll get better results by searching. In the case of home shopping, you’re going to save tens of thousands of dollars and get the home you want in the neighborhood you want.

That’s the beautiful thing about the Internet — a boundless number of sites that compete for your business.  There is no one single source for condos and houses for sale. They all compete but they don’t cooperate.

Below is an integrated home search strategy that will your make your house for sale search quest exciting and help you find the best property. You can still use a Realtor, but with this you’re still in charge and your Realtor will have to work to represent you.




People have so many hopes tied to acquiring a house (and dream home) yet most homes available for sale are a poor fit and a bad investment. You don’t have to setlle. When you limit your search, you ruin your chance to be happy. Google is a great help. Lots of help in finding open houses. But first, create a home search plan.

Seriously? A Home Search Plan?

Those who don’t plan, plan to fail. A bad choice has such serious consequences in money and happiness.  Take your time. And some selection criteria are more important than others.  List the must haves in your search and don’t deviate too far from. Here’s a few examples:

  1. which specific zip codes or neighbourhoods are right for your family? Find zip code neighborhood ratings and eliminate those with high crime ratings, no green space, recreation, inconvenient shopping, poor roads and utilities, poor schools quality
  2. excessive commute times? (how much can tolerate?)
  3. what size home do you need? How many bedrooms and bathrooms do you need?
  4. age and condition of home? (headaches and heartaches)
  5. what price range do you qualify for? How much for house, how much for renovations to improve bathrooms or create open concept layout?
  6. what downpayment should you have? (private financing)
  7. what payments can you manage? (house poor and depressed?)
  8. what will you absolutely not accept? (bad neighbors, viscious dogs, radio, swearing, drugs, drinking; and now you’ll take your time to make sure these awful things aren’t next door to you and your kids.)
  9. how much capital gains will you need over ten years? (you’ll eventually sell this house)

Realtor Systems are for Creating Sales

You’re not a transaction, you’re a family with a future. Keep in mind that Realtor type systems aim to sell you a house fast, not to let you get picky.  They might not even know about recent crime in the neighborhood or the condition and cost to upgrade the home to healthy.

You may need to go online, or use social media listening tools to learn of bad things in the neighborhood. At some point, your kids will come to face to face with them.

  1. setup a separate, new email address for the house hunting project only
  2. find your own home inspector
  3. use all the home finding sources below

Check out the housing markets in Los Angeles, San Francisco, Seattle, Houston, Boston, and Miami. The Florida housing forecast should be of keen interest to northern retirees and investors weighing the value of rental properties.




It’s understandable that you want to get right at it, and search for a few possibilities online or just call a Realtor™. That’s not wise. It’s far better to create your own web of contacts and resources. This big machine will help you tap into the biggest pool of homes and leads. I have a collection of home search resources that will give you better results than any Realtor™.  And you’ll find 16 tips on homes for sale searching below too — a pro researcher’s process to help you scan for the best homes for sale online and select the right one. We’re going to get you on the sure path to your dream home — a powerful investment and a launchpad to a happy life.




Sharing is Good for Your Social Health

Please share this huge list of amazing property listing sites that have homes for sale below with your friends and family. Help them get the best and avoid the worst. This could be life saving!

Whether as a home or as a property investment income generator, you’re smart. It’s the one investment that creates additional streams of revenue from renters to solar roof panels to tax write offs.




With these tips and resources you can search and drill down to find the best homes for sale, including those not listed on the MLS. Google alerts can help you find new property listings that appear on websites, pages that aren’t very well promoted, because the real estate agent doesn’t want to spend money on Internet marketing.

Don’t rely on lazy Realtors — take massive action to find all potential properties for sale and work with winners.




17 Tips for Home Searching – Online and Offline

  1. visualize the type of home you want and avoid buying whatever the market has up for sale
  2. list your home feature priorities as a guide to keep you on track (e.g.,# of bedrooms floors and washrooms, square footage, distance to school or park, price point)
  3. research the best cities and zip codes with good schools, low crime rate, lower taxes, and lower density
  4. check out the home price history in the city, neighborhood/zip code, comps for similar houses, and the frequency of sales in the neighborhood
  5. do an online search of the street, neighbors, and see what comes up
  6. get preapproved and know how much you qualify for and how you will manage paying the home loan payments for years — don’t waste time searching for homes $100k above your budget
  7. search for the best mortgage deal online – don’t get stuck with a local mortgage agent who sweet talks you into a less than ideal solution
  8. find a good home inspector you can rely on to give you the best insight into the home’s condition
  9. search online for a good realtor, and do not just call one and settle — ask questions about experience, marketing skills, sales and negotiation experience, references, communication skills, and check their website out thoroughly — is this someone who is really into being a Realtor?
  10. connect with many different Realtors since each of them have their own connections and opportunities — the more the better
  11. search online using a variety of sources and get alerts from many Realtors and Google alerts on new properties
  12. before you go to a showing, create a spreadsheet chart that lists each feature you must have and below some nice to have’s and give them a 1 to 3 rating each – bold the top 3 must haves.
  13. measure your furniture and list them on a piece of paper and when you arrive at the home, sketch out the home layout and its dimensions – you can review them later when you have more time to think about everything you need in this home — don’t be impulsive but instead be critical, because if you like it, you’ll get your endorphin boost later
  14. pretend you’re a home inspector and walk around the property and the neighborhood — get a feel for this location and whether you feel comfortable, and take note of the attitude of your neighbors — you’ll be seeing them often
  15. take lots of photos inside the home – zoom in on the kitchen, bathroom, so you’ll have these for future reference when you’re comparing homes
  16. ask to see the actual tax statements and utility bills
  17. check the homeowner’s social pages and Google them thoroughly




Is the home you’re searching for Tech Friendly?  Even Millennial aged buyers forget this factor when attending open houses or showings. Tech-friendly is in.

Infographic courtesy of Porch and https://www.pinterest.com/pin/569142471629698008/

Before you buy, make sure you learn more about the housing market, (e.g., Los Angeles, San Diego, New York, San Francisco, Phoenix, Dallas, Charlotte, Seattle, and Vancouver). These are exceptionally hot markets where you’ll find high priced properties. For other lower priced markets see the cities page. Learn more about cities at city-data.com.

 

Best Places to Search for a Home

Looking in all the wrong places? There’s a cure for that — the right places. Take your time and peruse all of these so you craft a better understanding of the home search process.




  • Homes for Sale in Los Angeles – Search for dream properties in LA – owners list in Dream Homes Magazine to reach the wealthy clientele.
  • Homes for Sale in San Diego – Dream Homes has the best coverage of San Diego.
  • Luxury Homes for Sale above $10 Million+ For the world’s wealthiest 1%, Mega Dream Homes is the place to visit. Find a super luxury home real estate agent.
  • Homes for Sale in New York – Zillow is one site you need to use more often. They operate outside of the MLS system and can help you find additional properties.
  • Homes for Sale Silicon Valley CA – Sothebys has its own set of luxury home listings in the lucrative market in Silicon Valley.
  • Homes for Sale San Francisco – Century 21 is yet one more channel to search in the scarce San Francisco market.
  • Luxury Homes for Sale San Jose CA – Luxury Portfolio has additional opportunties you should get connected with.
  • Homes for Sale Seattle – Redfin could be an aid to your search in 2017.
  • Find new homes for sale in Canada at Buzzbuzzhomes.
  • How about a new home in Phoenix via the New Home Source?
  • Check out Boston’s hot home market with Coldwell Banker Realty
  • Search for Bargains in Calgary Alberta – The Saudis are already jacking up the price of oil and guess who has oil? Calgary Home Boys know the Calgary market.
  • Movoto is yet another resource to help you find homes in Chicago.
  • Homes for Sale Salt Lake City – How about Ziprealty for a unique selection of properties.
  • Denver Home search – should foreclosures be a part of your search?
  • Condo investments in Miami – Are condos good investments?
  • I wouldn’t recommend Craiglist real estate to find Atlanta homes for sale right now, however in a few years, it might be a relevant source.
  • How about searching an FSBO site for Homes for sale in Denver?
  • Find a home in Houston with Better Homes and Gardens
  • Dallas homes searches using an auction service?
  • Keller Williams is yet one more search option in Philadelphia
  • Search the scarce listings of homes in Vancouver for sale on Point2point.
  • If you’re patient and want a lower initial investment point in your home investment strategy you could keep informed with distressedpropertiessale.com
  • Find the best bargain properties via the Times Picayune in New Orleans.
  • Looking for investment property in San Antonio? Asking an experienced income property investor could be helpful.

 




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Housing Bubble 2018 – Will the Housing Market Crash in 2018?

Housing Bubble 2018? Will the Real Estate Market Crash This Year?

Home buyers, mortgage holders, and investors are asking more lately, “Will the housing market crash in 2018/2019?”  The US Housing Market is strong, so if this is a housing bubble, it’s a big one.

Remember the worst financial mismanagement and calamity of our era?  Subprime mortgages. 7.8 million foreclosures occurred during the 2008 housing crash and the country sunk into a severe recession.

Are we in a residential housing bubble?  While the Trump administration has brought unprecedented growth in the US job market, a preoccupation with ideological issues such as immigration and nuclear war along with cancelled trade deals point to a recession.

Take another look at the US housing market factors and fundamentals.

With job and wage growth now rising, the situation might be more one of inflation, rising interest rates, and strong housing starts. That suggests a recesson won’t be for a few years. If the jobs and industry repatriation continues, then growth could continue for many years. Industry can’t be repatriated to the US in a short time. It took China decades to gain its monopoly on manufacturing.

What is a ‘Housing Bubble’

According to investopia, A housing bubble is a run-up in housing prices fueled by demand, speculation and exuberance. Housing bubbles grow with an increase in housing demand, pressured by limited supply. Then speculators enter the market to capitalize on capital gains and rental income property opportunities.

Supposedly, lessons were learned with controls on lending practices. Yet, could housing plunge for different reasons this time? Is a bubble a certain sign of a housing market crash? Experts think so.

12 Reasons for a Housing Crash

  1. excessively high home prices from a price bubble
  2. sudden underwater mortgages
  3. rising interest mortgage rates
  4. slowing economy and sudden rises in unemployment
  5. wage growth not keeping up with home prices
  6. geo-political shifts
  7. trade deals
  8. a stock market bubble and volatility
  9. level of consumer debt
  10. cost of living rises
  11. risky low rate mortgages for new home buyers
  12. high oil and energy prices




Homeowners are wise to be wary. The last crash cost many their homes and savings. Billions wiped out. There were plenty of expert predictions about a crash in 2016 and 2017, but that didn’t happen. That’s because the US  economy is too strong and frankly, it doesn’t look to be letting up for many years.

Money manager James Stack, 66, ($1.3 billion fund) predicted the last housing crash in 2005, just before prices peaked says his “Housing Bubble Bellwether Barometer” of homebuilder and mortgage company stocks is warning of another crash.

Stack’s emphasis on financial companies is interesting. He must feel that it’s this over-leveraged group, the ones we forgot about, that could be the weak link. If the Fed goes crazy with rises, it makes sense that homeowners would begin defaulting on their mortgages leading to finance company failures again.

The recent tax changes are powering up the economy fast but they’re cooling demand which could keep it from peaking further. But prices have raged forming one half of the bubble.




If we avoid a national housing crash, could individual markets in New York, Boston, San Francisco, San DiegoLos Angeles, Seattle, Miami or Houston crash?

Should you sell your house in 2018? or should you buy a house in 2018?

The problem comes when the bubble bursts and losses of 30%, 40% or more pile up quickly. Investors tell themselves they’ll be smart enough to get out in time, but that’s not true.” from a post on Bubble Dynamics by Jim Rickards.

With all the political strife in the US, there’s those who might think a housing market collapse is inevitable and could launch a stock market crash.  Maybe a few will take pleasure from it. Wars, government incompetence, political interference, weak banking system, and a weakening economy brought everything down in 2008.

price crash



Some experts warn the conditions also exist for a crash in 2018/2019. Is this just anti-Trump lobby fear mongering or is there a factual basis for a housing crash?  They point to heated up markets like Washington DC, Dallas, New York, Seattle and Denver and talk about bubbles.

They point to Presidential impeachment, trashed trade deals, global economic slides, and high consumer debt as sure signs the housing market bubble will burst.




But hold on, the stock markets are still strong with plenty of demand for housing. Houston, Miami, Los Angeles, Seattle, Denver, New York, and Boston are still showing strength during traditional weak seasons.

So is there really a US housing bubble and a tumble as early as 2018? Or will the year of the natural disaster be followed by a unusual good year for housing?

International economies play a big role now so perhaps domestic issues might not be enough to set off a housing landslide. But let’s take a closer look at all the fundamentals below.



The Last Housing Crash

Can history be a reliable guide to the 2018 to 2020 period? Looking back at the last housing crash 10 years ago, experts blamed it on everything from easy low mortgage rates to greed, house fippers, unregulated banks and lenders, mortgage underwriters and sub prime loans.

And when mortgage holders believe they will owe endlessly on a worthless high priced property, they’ll begin defaulting on their mortgages. If mortgage rates jump and they aren’t locked in at a low rate, that’s a factor.

If trade wars do begin, it could kill jobs, wage levels, and investment, resulting in a slide. The economy is the number one factor. And if foreign buyers want to sell because of currency worries, prices would fall.

It’s these worries that keep property investors up at night and a lot of people from buying.



Boston, Seattle, Denver, Atlanta, Portland, San Francisco Bay Area, Los Angeles and New York are cited as having the most likely conditions for a housing crash.

Those housing experts point to a number of things that exist now and could transpire in 2018 or 2019. So if the housing market was to burst, would that affect how much you should pay for a house?  If you’re a seller, should you sell your house now?

If you’d like to put up your house for sale as the market is peaking, you might want to read these homeselling tips.

The US Economic Bubble

The US housing market has ridden the longest economic rally in US history. Is this an economic bubble too?

There is an economic bubble. We’re in it. It’s a period of intense optimism with lots of disposable income to throw at home purchases. And places like California is where the tech industry has done so well, bidding has been most intense. Yet, it’s not completely out of control (although anyone in the Bay Area would argue) as the points below suggest.

Zillow Survey on US RecessionGraphic courtesy of Zillow.com

 

What happens if China calls in that debt? Interest rates would rise, layoffs would grow, mortgages would begin to default, and prices would plummet faster than they went up.





Lowest Mortgage Rates
Lowest Mortgage Rates USA

 

 

Is there Excessive Risk Taking in the Housing and Investment Market?

Experts say excessive risk isn’t present in the markets. They suggest few are overleveraged, financially stressed, and not threatened by increased interest rates.

Is Demand for Housing in the US exhausted?

It appears demand for housing is still strong and considerable building is taking place. However not enough housing is being built to satisfy current demand.



Is Debt a Problem?

US credit card debt is the highest in history and the US national debt is $20 Trillion. The US annual trade deficit is also in the trillions. The average US home buyers puts 5% down on a home whereas in the past it was 20%. There’s not a lot of new mortgage debt:

In 2016, new first lien mortgages topped $2 trillion for the first time since the end of the housing crisis, but mortgage originations were still 25 percent lower than their pre-recession average — from Magnify Money.

Average debt to income ratio is rising yet is way below what it was before the last housing bubble.

However, Equity is High

Homeownership is at its lowest level ever in the last 30 years. Most Americans make low wages and can’t afford to buy. And those who do own, have a lot of home equity.




Unofficial Conclusion: No Housing Bubble for the Foreseeable Future

It doesn’t look like the statistics support a housing bubble or a burst. The markets appear to be stable and those who are at risk of an economic downturn are renting and don’t hold mortgages.

We can say for sure that it is a good time for wealthy Americans and large multinational corporations. Record profits that they don’t appear to be willing to share with American workers. Without excessive demand from the working class, a housing bubble would have to happen from investors taking flight.

Perhaps the best way to prevent a housing bubble from happening and an economic catastrophy is to not allow half of Americans to participate in the housing markets. This is why the property rental market is piping hot.  There may not be an end to demand for rentals.

Have a good look at the student housing investment opportunities. It seems students are starved for accommodation and new REITs are serving the market.



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Are You Ready to Work with a Marketing AI Robot?

Artificial Intelligence is Going to Rock Digital Marketing

The future is here and it’s an exciting one we can share in. It involves software that uses artificial intelligence to manage nearly all aspects of marketing. And a software robot named Albert might be your next coworker. How do you feel about that?

AI represents fears and hopes for many workers in business so I thought it might be a good time to investigate with the goal of discovering the specific skills we’ll need.  The capability of AI is so promising (even without the hype) that it makes you sit back and consider what your role will be? At first, it’s intimidating with the thought that perhaps there is no role for us. Yet there will be roles for us.

Yes, it’s a big change for the marketing world and some managers are in denial about it. They’ll accept AI when they’re ready. If you’re managing an agency, brokerage, or you work in digital marketing, you’ll want to be ahead of the curve on this one. The cost efficiencies and productive power of AI could mean the difference between being in business and not.

AI will create a demand for marketers with entirely new education and skill sets

For us, it’s a chance to take a quantum leap ahead of slower, less optimistic competitors.  In this next series of posts, I’d like to delve into AI and explore how marketing AI can build success upon success.   In fact, with marketing AI, we should expect an entirely new type of digital marketer to arise, free from manual drudgery to explore their best marketing skills and creative powers.




Some Initial Questions for AI Marketing Workers

It’s all about finding the best questions. And here’s some questions regarding what we’ll be doing in future.

  • how do we use AI to increase social engagement?
  • how do we improve content recommendations?
  • how is the AI robot botching email and social communcitions?
  • how do we align and integrate all digital and offline channels?
  • how do we automate customer communications?
  • who will train us to find the right answers to marketing AI problems?
  • how will we respond after the AI system has moved the customer somewhere through the sales funnel?
  • who will use the AI software to optimize SEO performance?
  • how will we repond to the AI system’s content recommendations?
  • what is the AI system not learning about which content is working well?
  • how many different marketing tasks can we do well on our own in concert with marketing AI?
  • when is the best time for the AI system to warn us about performance issues?
  • how do we help the AI system do real-time customer research?
  • will we have to get involved in data collection and management?
  • who will do media planning and strategy?

 

AI within the agile workplace. Screen Capture courtesy of rullion.co.uk

Agile concepts and AI technology will be fully intertwined, where an increasing percentage of the population work in freelance, consultancy and temporary positions, moving from company to company. There’s no more “career” in the traditional sense, but instead we build a set of skills and move around companies, helping them to enhance and improve core business areas — Rullion.co.uk report.

Current Challenges

It seems the AI marketing solution companies lack transparency and educational services for customers. They require businesses to dive in with both feet with payment, with no trial period. That’s a problem, however we can see, as they know we can, that AI is undeniable.

What is happening right now, at an increasing pace, is the application of AI algorithms to all manner of processes that can significantly affect peoples’ lives — at work, at home and as they travel around. Although hype around these technologies is approaching the ‘peak of expectation’ there’s a potential fly in the AI ointment: the workings of many of these algorithms are not open to scrutiny — either because they are the proprietary assets of an organisation or because they are opaque by their very nature — from Inside the Black Box, Understanding AI Decision Making.




Leverage the Testing and Optimization Power of AI

The real matter is how well we use it, with what creativity, innovation, and exploration of best results. And that’s actually what this software is all about.  By all means, investigate these AI solutions when you can. It’s time well invested whether you’re like me, creating your next job in AI marketing, or to use to grow your business.

Everyone else is working with robots. It’s marketing’s turn. Photo courtesy of Volkswagen and infoplc.net

These new artificial intelligence solutions will help us do things better and allow us to access our highest potential. Just like they did in the factories, currently in medical fields, AI robots will spare us from drudgery in marketing and allow us to focus on what we enjoy, to vastly improve productivity and competence.

We have little choice really — AI is here. We should be innovative, broad-minded and optimistic about how we can improve business and make ourselves indespensable to our employers, or supercharge our own SMB.




Right now, automation is the buzzword, but soon the emphasis will be back on human creativity, innovation, and connectivity.  We’re evolving from machine learning and automated tasks to where more personality and a better customer experience happen.  The key question is, how will we adapt to AI solutions and add value?

You might have dreamed one day at the office, “wouldn’t it be nice to work with someone smart?” Well hallelujah, your Genie just came through for you. You’ll soon be working with AI marketing software and it won’t give you any backtalk or friction and instead, will come up with improvement ideas all day and night to make you better. And then you’ll be overseeing the process for even better results.

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020 — from Marketo.com

Managers and CEOs who believe Artificial Intelligence as a marketing tool is still a long wayoff and can’t make a difference should reconsider that view. Robots and AI are in common use around the world and have made astonish contributions to product quality and customer service.  Now AI is set to force SMB owners and CEOs to reorganize their marketing teams.

Yes, there’s a lot of hype and it’s a little difficult to comprehend. But it’s wise to start learning how to plan for it, integrate it, execute it, and then optimize its performance.

You’ll need to choose the best AI software and then you need to hire your next generation of marketing employees. For those who fear job loss, the AI software will create all sorts of new digital marketing jobs. So you’re likely to be doing what you like, or create your own job. That’s what makes this topic so fascinating.




I’m in the midst of this revolution in marketing myself. Like 50% of the working population, I’m learning how to stay relevant within this trend of automation of marketing and sales.  Within a few years, it will force us into to a new role or pursue a new line of business entirely.  Do we want to react to these changes or build a strategy to be the best at it?

I’m excited about marketing AI because it offers power to really improve results in PPC, content engagement, testing content, testing SEO, testing conversion stategies and tactics, and optimizing our content strategy as a whole. It removes a lot of waste and friction and replaces it with potential.  With AI, traditional marketing skills become redundant, and new skills which I’ve listed below rise to prominence (I’ll expand on them soon, so bookmark this page).

With AI taking the DM dudgery away, we’ll be more creative, learn more and faster, and have more time for planning a multi-targeted, multichannel integrated DM strategy. Things that make a difference.

AI software can test, assess, and continually improve engagement with individual customers while giving us a good look at the overall picture. Everyone in the marketing and creative department will learn and grow because of it.

When the AI tsunami hits, those companies that use marketing AI will have an opportunity to take a huge chunk of marketshare. Without AI, old school employees and small businesses will be culled in the coming years. SMBs in particular need AI to keep pace with enterprise level competitors.

2017 State of Marketing Report Findings

The 2017 Salesforce State of Marketing report discovered 4 emerging trends:

  • Marketing is undergoing an AI revolution. The marketers surveyed anticipate their AI use will grow more than 50% over the next two years, helping them deliver more targeted campaigns, smarter personalization and higher ROI. (better performance)
  • Marketers are using AI to break down silos between sales, service and marketing, and bringing customer data together (reduce friction)
  • Marketers are making significant organizational changes to improve collaboration (reduce friction)
  • Over the next 2 years, marketers expect strong growth in their use of marketing technology (new opportunity)




Traditional Digital Marketers Will Go Out of Business

One estimate I read suggests $21 trillion dollars of business will transfer away from non AI businesses over to those which do use AI. That will make it the most dramatic business event of the past 60 years.

Will your firm be one of those going-out-of-business firms that sees your surviving clients/customers quickly slide over to your competitors? I hope not. The fact you’re reading this means you’ve seen the early signals and are wondering how you’re going to face this matter of marketing AI successfully. The transition will likely be awkward, with a learning curve.

I don’t have any in-depth successes to share with you just yet, and there aren’t many being told. But it’s early. We’ll hear more victory celebrations such as Harley Davidson and Cosa Bella.

A recent post on the Innovationenterprise.com submitted on Linkedin by Jennifer Von Amerom of Culture&Company recruiters is a case in point. It’s a high level post on AI marketing that’s hard to get your mind wrapped around. The essence of the post was in how AI is already being used successfully in the booming programmatic advertising sector. But it’s moving into all aspects of marketing.

Your Future Coworker Will be an AI Robot

If my next coworker is an AI robot named Albert or Aiden or Eistein, I’m okay with that.  In fact, it would be a quantum leap for me.  I introduced you to Albert, the versatile and helpful AI software robot from Adgorithms. It can make an ordinary digital marketer look like a powerful genius (they have a new small business edition released now I can tell you about).

What AI marketing solutions do so far, is help create better targeted ads, improve ad timing, and even improve ad creative. We all know conversion on clicked ads is about 1% at best, which means advertisers are wasting most of their ad budgets on paid advertising. That’s billions of dollars on poorly targeted advertising, and digital marketing teams stressed out trying to reduce it.

AI promises to help small business marketers understand the personas, click behavior, and needs of individual consumers and website visitors in more detail. At least some AI software solutions will offer insight. Finding the good transparent ones is something you have to begin doing now.




Career Decisions: Making the Transition to Marketing AI

It’s kind of a no-brainer. That’s why I am making a transition to the AI marketing field already. It seems AI marketing tools will require a whole new set of digital marketing skills, both software and creative abilities. It’s wise to begin the transition now.

As AI uses its own ever-improving learning processes (free of human marketer bias), it’ll assume more of all of the work of marketing, including testing of creative and estimating which generates better results. That means even creative people will have more time to think about creative planning and strategy and discussing it with an AI bot like Albert.

What Does an AI Powered Digital Marketing Specialist Do?

Anything or everything. We and copywriters, graphic designers, videographers, and web designers will work more closely with AI recommendations. Will workers need to be more specialized, or have more generalized skills? It looks like we’ll need both.

One of my biggest frustrations in working in digital marketing is the lack of information about the market and client’s website users. People make a big fuss about analytics but the insight it gives doesn’t really help us. We’re stumbling around in a black box.  AI software can test, assess, and continually improve on an individual customer basis while giving us a good look at the overall picture. Everyone in the marketing and creative department will learn and grow because of it.




And the reason for poor customer insight is that no one can test visitor’s interests, personas, and clickthrough behavior, and respond fast enough. Testing in real time, means you can get much more insight from visitors. Human’s can’t do it but AI can. It would be fun to orchestrate all of that.

Testing Out Content Strategies

I’m excited about how AI can provide more detailed insight so I can test out different strategies, or even build excellent content strategies in the first place. New possibilities. With AI, there’s no need to depend on big teams of digital marketers who may resist forwarding the info you need, nor aid you in what you’re doing.  That friction or lack of teamwork is a big element of “cultural fit” that many hirers obsess over. But AI might remove it entirely. You might say Albert gets along with everyone and is the ultimate team player.

With AI marketing software, the friction disappears and the strategist suddenly gets direct access to great information fast. Whatever thought, scenario, or supposition I can think of suddenly becomes one I can follow. The potential for campaign improvement and personal professional development is mind-boggling. A veritable dam burst of forward motion.

Old analytics systems will disappear as new ones arise to help us engage visitors and capture their buying intent. No more guessing or asking clients or managers for info and permission. Instead we can help the AI software do some harmless testing and discover the strategic potential of an insight. Clients and managers will be looking to AI marketing specialists for insight about how visitors feel and what they might purchase in the new year.

Yes, AI will be able to learn how customers and website visitors are feeling and what their buying intent is based on their interactive responses, questions they ask, and the content they view. AI systems can process natural language — almost like reading the customer’s mind to understand their underlying intent and issues.




Admittedly, right now, I’m a rank amateur in AI marketing strategy.  However, with anything, you’re as good as you want to be. It’s all about attitude. 1 year from now, I’ll be looking back at my newbie status with a smile.

So with AI, you or I won’t need big data expertise or experience. The AI tools themselves will take care of those deep insights and testing power. The software promises to ease time consuming manual work and let us work on higher level strategy. We’ll get excellent results.

It seems to me, that a digital marketing specialist or a content strategist I’ll be able to manage entire campaigns, which the AI software executes and provides feedback on. The purpose of a business is to create a customer, and AI serves that purpose pretty well.

AI Skills Digital Marketers will Need?

Basically, we’ll need to do anything Albert can’t do. In the SMB area, we’ll need to be versatile as our work touches on everything from client communication to creative strategy. We’ll need to weave campaigns together and attend to any aspect that’s ailing.

  • AI marketing software skills
  • content planning and strategy
  • intuition and emotional intelligence
  • campaign planning and strategy
  • search engine optimization
  • deep epic level content research
  • engaging copywriting
  • report generation and interpreting data
  • social media engagement
  • project management skills
  • web analytics and sales analytics
  • conversion optimization skills
  • client communication and management
  • outsourcing management

Additional Resource on AI marketing:

https://www.forbes.com/sites/forrester/2017/06/15/how-marketers-can-prepare-for-ai-powered-marketing /

8 Ways Intelligent Marketers Use Artificial Intelligence

 

It’s Good to Share: Tell your friends and coworkers about the AI revolution in marketing. It’ll affect everyone in your office.

If you’re considering venturing into the AI marketing space and you’d like to have someone enthusiastic about helping you implement it, please contact me.

Average Profit on Home Sale = $356,000

How Does Making 71% Profit on the Sale of Your Home Sound?

A new report from ATTOM Data Solutions shows that homeowners across the US are receiving a huge winfall from selling their homes in 2017. The City with the best ROI? It was San Francisco which returned a whopping 71% profit for home sellers, or an average of $356k.

The average profit across the country was an amazing 44%. And just this first quarter, sellers earned $44k more in ROI — the best performance in a very long time. The stats make it hard to argue that real estate investment is how you create wealth today. When you consider how long the housing market has been depressed, it might not be a surprise. But what could surprise you is that this housing market isn’t done yet.




The ATTOM Data Solutions report shows 20 of the top US cities for homeowner profit. It seems 2017 is the year of the seller and hundreds of thousands of people will be selling their house for a fortune and moving on with their lives. But where are they all headed if there are so few homes available? Chances are they will be relocating to southern or tropical destinations or at least to cheaper cities here in the US.

If you’re in the market for selling and looking for a destination, check out International Living — the source for Caribbean, Mexican, and Central American relocation. You’ll be joined by thousands of Toronto and Vancouver home sellers who will be cashing out in 2017.

The 1st quarter of 2017 is proving to be the most profitable time for price growth.  In the video below, an expert believes there will be no bubble or crash in the market. He believes the economic and demographic fundamentals support ongoing growth in housing.

The first quarter of 2017 was the most profitable time to be a home seller in nearly a decade, and yet homeowners are continuing to stay put in their homes longer before selling,” said Daren Blomquist, senior vice president with ATTOM Data Solutions.

 


Homeowners throughout the San Francisco Bay Silicon Valley were the biggest gainers. The phenomenal economy along with a shortage of developable land has created a market where the price could only go up and fast. And the fundamentals of even higher prices are still in play. Housing starts are not expected to ease the issue and there are no homes for sellers to move up to.

That reluctance or inability to sell and move on is one of the key factors in today’s overheated housing markets.

The report showed 13 of the top 20 markets were in California and Colorado. This might reflect trends in wealth and population if not economic growth.

Top 20 US Cities for Home Sales Profit
City Average Profit
20 Port St Lucie, FL $53,000
19 Austin Round Rock, TX $81,795
18 San Diego, CA $144,400
17 Riverside San Bernardino $90,000
16 Boston, CA $111,000
15 Oxnard Thousand Oaks, CA $166,000
14 Sacramento, CA $99,000
13 Fort Collins, CO $97,500
12 Greely, CO $85,050
11 Honolulu, HA $161,000
10 Salem, OR $70,800
9 Vallejo Fairfield, CA $115,000
8 Denver Aurora, CO $110,000
7 Los Angeles $187,000
6 Stockton Lodi, CA $101,000
5 Modesto, CA $875,000
4 Portland Vancouver, OR $110,800
3 Seattle, OR $139,300
2 San Francisco Oakland, CA $276,750
1 San Jose Sunnyvale, CA $356,000

How About Best Cities for Rental Income?

There are plenty of cities with potential in rental property investment income. Attom Data reported these US counties:

Counties with the highest annual gross rental yields were Clayton County, Georgia (Atlanta metro area) (23.7 %); Baltimore City, Maryland (23.6%); Macon County metro area (23.5%); Monroe County, Pennsylvania, (20.65); and Saginaw County, Michigan(18.8%).




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The US Massive Debt with China and the $20 Trillion Nightmare

OMG: US Debt with China: $1 Trillion + $360 Billion Per Year Active Trade Deficit!

You don’t hear much about the massive US Trade deficit on the major TV networks.  NBC, CNN, CBS, or ABC rarely mention the insidious debt with China and Mexico.  You’d think that a number like $20 Trillion (estimated shortly), $61 Trillion Total Sovereign debt, and a $1 Billion per day deficit would be CNN’s headliner every single day.

It’s unlikely the swamp people will want to help – Pic courtesy of Salt Lake Tribune

Instead, CNN and the rest spend all day attacking Donald Trump.  But then, Trump did say he was going to drain the swamp (including judges).

Unfortunately, Trump is launching another debt-driven campaign which may overheat the economy and grow the debt at more than $1 Trillion per year. Since it’s going into infrastructure spending with private participation, it’s not as toxic as Obama’s debt.  However, Trump did say he wanted all shelves filled with nuclear bombs which is pretty much insanity.




As a result, he’s paying the price in the media for doing good deeds. Let’s hope he gets these things done before he’s impeached for conflict of interest. Because the US is in big debt trouble and Trump is the only one with a solution. And how ironic it would be if the US becomes seriously indebted to Mexico!

Yet, it’s a taboo topic lurking in the dark. But when interest rates rise, this villian will walk through the curtains and into the limelight.  Are China and Mexico taking advantage of the US?  The huge debt won’t go away. Rising interest rates to pay the interest on the debt could get out of control. That could impact the housing market and whether people buy homes.

There’s no bubble / crash in foreseeable future, especially with Trump beginning to take control, and as we see investment funds arrive back in the US. The stock market is at a record pace.  Families and individuals need homes. Perhaps what’s at stake is who will be the landlord and who will be the renter. There’s big money in rental property investment and the Chinese have been buying. However, due to Trump’s actions, the Yuan will plummet and Chinese investment will soon be a thing of the past.




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Forecasting the Economy:  Where Should you Work, Invest and Live in the Next 10 Years?

So why don’t we look at the debt’s source, the numbers, the process, and consider what will happen if Donald Trump does manage to improve the situation.

You’ll find some eye-opening data, infographics, links and commentary in this post. Make sure everyone knows! It’s your civil duty. This post will be constantly updated so please bookmark it and share with your contacts.




Ultra wealthy Chinese. Photo courtesy of Ozy.com

And although Americans assume everything is good right now with “full employment” there’s a big “debt catch” with Obama’s legacy. With $500 Billion overall deficit in 2016 and almost $20 Trillion overall, the spirit, vitality, hope and wealth of the US is persistently eroded. The reason for the media silence is denial, and the so-called economic expert’s inability to make an emotional impact with Americans.  There is no coincidence that the deficit has coincided with America’s slide into despair the last 20 years.

The US National Trade Deficit with China was $4 Trillion since 2000 — and a Growth Rate of 300% in the last few years

“Our nation stands at the crossroads of liberty. Crushing national debt, rampant illegal immigration, insane business regulations and staggering national unemployment are pushing our nation into unchartered territory.”  — James Lankford from Brainy Quote.

US Trade Deficits with The World

Graphic Courtesy of PBS.org

6 of 20 Trillion Dollar Debt is Owned by Foreigners

Some suggest China may even threaten or blackmail the US over trade sanctions by calling in that debt. Doubtful, but how was this debt situation allowed by the US government?

 

Please Share this Post with others. Everyone around the world should know about the US national debt and deficit. This is something no 4 year job recovery can eliminate.




I think it really scares us that we’re staring at $20 trillion in debt, not knowing how our grandchildren will repay it,” says Bob Kuck, a retiree living in a gated community in Sarasota, Florida  — from CNN’s report: Is anyone worried about America’s $19 trillion debt? by Heather Long.

Of all the threats that America faces, it’s the quietest one that could bring the country down. Some may wonder if it’s too late for the US government to do anything about. And before Trump became President, he recognized how miserable the prospect of dealing with this gigantic national debtload is, grow the housing and investment outlook, and bring back good paying jobs. But he took the challenge anyway. It’s either heroic or suicidal.

Millennials and Gen Z’s Will be Paying the Bill

Tens of millions of millennial students having already been wrung through the US college educational system. They spent 4 to 7 years for an expensive education they’ll barely use along with a a whopping $1 Trillion in government backed student loans.  They will be paying for all of it and Gen Z’s will be joining them. But don’t worry, Trump’s got a plan for you.

The purpose of the education system has been to create great jobs for teachers, not for educational efficiency and productivity.

As Trump brings jobs back, the question is whether these stressed out, indebted, wrongly educated workers can step up to the plate. I think we’re all optimistic the kids will bale us out. And what Americans can’t do, you can easily immigrate to fill. Make America Great will be the slogan of Millennials shortly, but they’ll never forget all the debt.




$360 Billion per Year! $1 Billion per Day

The US National Debt with China alone has now grown to $360 Billion per year. In a 6 year span, that is $1.6 Trillion, $4 Trillion since 2000. Just to pay the interest on that debt is a sizable chunk of US GDP.

Donald Trump says he’ll tackle it, but the last time I saw a mouse attack a Lion, the outcome was not favorable for the mouse. The picture the media presents of China is still one of impoverished yet diligent and deserving workers glad to have a job. But China’s not like that anymore. China is rich.

China’s robot factories are growing fast which has raised concerns about millions of layoffs of Chinese workers. Only a smaller number of engineers and technicians might be needed. Now they may have unemployed robots as well.

Chinese workers assisting robots. Photo courtesy of hangthebankers.com

Why Is the US National Debt so High?

The persistent trade deficits are a big reason. Obama/Clinton never talked about it, in fact, Obama spent $8 Trillion in the terrorist aftermath. A good portion of that handout was never traced. They don’t even know where that money went. The debt to China directly is now over $1 Trillion. Now China is able to buy up property and companies here like it’s a fire sale.

Another reason for the debt is Free Trade. While free trade was a theoretically good idea 20 years ago when I was studying International Business and Trade in college, it’s no longer so. Today, it’s a losing business concept for the US.

The fact US investment dollars are going to former third world countries to benefit their economies and creating jobs for them instead of in the US is bad enough. Further, these countries (China, Mexico) manipulate their currencies to keep an ongoing and artificial trade advantage. As Trump suggests, they play the currency markets like Candice Swanepoel plays the fiddle. China isn’t so genius at it though. They just demanded it.

I have to say that I’m saddened that Richard Branson invited Barack Obama to Necker island, and that he’s also asked the UK government to reconsider leaving the EU.  The UK has it’s own massive deficit, which deserves its own blog post. This picture tells it all. The UK had to leave the EU. Brexit was a survival decision not a new vision for the UK.

Game of Monopoly: China Won. Let’s Start Over Again

Graphic courtesy of Wikipedia

When free trade theory was idealized and touted strongly decades ago, they didn’t consider the effect of currency manipulation and the ongoing human rot that occurs with overspecialization. And they wouldn’t admit to where it would lead.




The game of monopoly is the same. Inevitably, one player claims everything. In the real world, countries make excuses for cheating and not being fair.  Worse, countries can specialize themselves out of existance. When countries have no options left, amidst cheating, it can lead to wars.

Choose Your Economic Theories Well

The economic theories of specialization and economies of scale works wonderfully, until the rising countries have all the investment money and a continuous way of beating the falling countries. If the free trade situation persists, countries like the US and the UK will continue to collapse. They collapse because their overspecialized workforce/businesses get caught in trade and technology circumstances, the same way an unemployed worker in Ohio or Michigan finds themselves suddently without a job through no fault of their own and their home is valued as worthless.

When countries grab up a monopoly on technology, distribution, investment flows, jobs, skills, education, etc., it’s unfair. Right now, Americans have limited job opportunities. And should an American want to be an engineer, or other high tech workers, they may have to move to Mexico or China.

Each country should have a well rounded economy for true economic health and prosperity

Some like the Democrats, want this situation to continue forever. The fact is, the skilled, sustainable, good paying jobs must return to the US, if only to pay the national debt.

Further Reading:  http://www.forbes.com/sites/mikepatton/2016/03/28/u-s-debt-is-heading-toward-20-trillion-where-its-been-where-its-going-and-why/

http://nationalinterest.org/feature/why-americas-debt-bomb-wont-explode-yet-12963

http://www.usnews.com/education/best-colleges/paying-for-college/articles/2017-01-31/3-student-loan-reforms-to-expect-under-trump

What are your thoughts on the jobs outlook for 2017, 2018, 2019, and 2020? Is free trade about to transition to fair trade?  Will the housing sector survive the fight with the deficit or is a housing crash inevitable? Is buying gold a good hedge strategy?

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America. Sell That Home!! Moving on to a Better Life

Housing Market 2017 – It’s Time to Sell

The housing market is ripe and 2017 is the year of the home seller across the US and some cities in Canada. It’s an amazing thing that so many home owners who have sacrificed the best years of their lives, toiling at their jobs for decades, buying a property so modestly, are now going to be rewarded royally from the housing market in 2017.

Okay, maybe not that rich, but you’re doing okay:) pic courtesy of diceybrown.com

The housing market lottery: Some of you will receive 100% to 300+% of what you paid for your property if you sell this year. That’s like winning a lottery. And the fun won’t stop anytime soon. You’ve got lots of options, beginning with how you’ll sell your home to what you’ll do with the rest of your life such as travel, move to a warm climate, and complete your bucket list.

The real estate market 2017 is very bright in many cities including Los Angeles, San Francisco, Toronto, New York and Vancouver. For sellers that is. With a historically unprecedented lack of housing supply and strong employment and income growth, buyers will be willing to pay very high homes prices at zip codes all over.




If you’re hoping to sell your home in 2017, you should read my post on selling over asking price  and why selling your home now is wise. There’s plenty of other reasons to sell your home and sell it at the highest price possible.

Good Things Happen When You Sell and Move onto Your Ideal Life

I like the story of homeless Louise Gourley who went from rags to riches, got tired of the grind, sold her house and went and helped the poor. A richer life is waiting anyone who wants it. And you’ll likely be able to live your dream comfortably. Read Louise’s story on the Sunday Post. I like happy stories.

Your Buyer’s Want the Best Growth in Equity

Don’t forget that property investors will also be bidding on your home or condo this year. The outlook for rental property is extremely positive. First time buyers face challenges in gathering a downpayment and qualifying for a mortgage when home prices are rocketing. If the Trump administration should infuse further life into the economy and housing market, it should ease home prices. Rather than hoping for the best home sales price, why not plan for your sale?

You have other options for selling a home if you want the maximum price. And that premium on the price might be well worth it. Realtors aren’t your only option. You can hire a digital marketer and a real estate lawyer to market your home. It might take a little more effort, but you’ll likely save quite a bit of money and get a higher sales price.

Keep your mind open about getting the best price or staying even with the Realtor’s market assessment of your property. That’s all out the window these days. Your home is worth what you can make others believe it’s worth. It’s all marketing and the selling price is yours to choose (when you carry out a powerful marketing and sales strategy). While it may be wise to use Realtors, they often boast about BIG marketing campaigns, but as a digital marketer in real estate, I can tell you most spend very little. Dig deep to discover exactly what they’re going to do for you.

Your house and property are an investment, your most important financial investment, so don’t burden the buyer with demands. It’s their money. Sell it for maximum value, let it go and move on.

Which City has the Best Home Prices?

Before you sell, you need somewhere to go – to choose a city or country where you can buy cheap once again (deja vu?). You could retire in Costa Rica or some other heavenly tax free country. Wouldn’t that be nice! Or you could check out cities in Arizona, Utah, Florida, Texas, or Oregon, or perhaps the Okanagan in Canada. These places are popular too.

Ideas: With your own home solar power system, you would likely be creating your electric power for free. Living off the grid is something many babyboomers are becoming interested in. Solar power technology  is just one exciting entrepreneurial opportunity you can pursue if you’re business minded and want to keep busy too.




Top 25 Cities to Retire in the US.

Take a good look at this list of 25 great cities to retire to. If you’re an Internet or social media entrepreneur, you might find them ideal to work from too!

This list is compiled from Forbes Annual List of best places to retire. I’ve added in estimated average income and zip codes so you can accelerate your own home search.

US City State Average Home Price Estimated per capita income in 2013: Zip Code
1 Abilene TX $142,000 $21,032 79563
2 Ashville NC $206,000 $29,195 28704
3 Athens GA $139,000 $17,534 30605
4 Blacksburg VA $235,000 $18,618 24060
5 Boise ID $175,000 $28,479 83616
6 Bowling Green KY $138,000 $20,116 42101
7 Cape Coral FL $190,000 $47,767 33903
8 Casper WY $245,000 $31,475 82609
9 Colorado Springs CO $225,000 $29,030 80829
10 Columbia MO $159,000 $26,994 65202
11 Fargo ND $176,000 $27,622 58047
12 Great Falls MT $172,000 $25,015 59401
13 Huntsville AL $174,000 $29,399 35649
14 Lexington KY 143000 $28,924 40361
15 Lincoln NE $155,000 $25,745 68430
16 Logan UT 153000 $16,572 84321
17 Mesa AZ $200,000 $23,771 85021
18 Oak Grove OR $279,000 $29,019 97267
19 Pittsburgh PA $133,000 $28,176 15201
20 Port Charlotte FL $147,000 $21,950 33948
21 Raleigh NC $213,000 $31,145 27587
22 Rochester MN $168,000 $33,894 59901
23 San Angelo TX $189,000 $24,293 76903
24 San Marcos TX $198,000 $16,087 78658
25 Tucson AZ $174,000 $19,669 85701

Get Creative Minded and Build Your Vision

Let’s hope you’re not making the decision now after divorce, serious health issues, or big debt.  That’s what happens when you wait too long. When the time has come, you must act and sell your home. Don’t hang on for a few more years to get a few thousand more dollars. Take the gift you’ve been given by the economy now.

If you don’t know how to research and plan for such a future, find a professional with enthusiasm and talent for that sort of thing and hire them. Giving you focus to your future, inspiring you, and helping you smooth over the rough spots is well worth the fee. It’s an investment in you and your spouse and family. Don’t be traditional — get a solution that works today. The roles for advisors, marketers, and enablers have changed. You’re the master. Go with your intuition — it’s likely right on the mark.

The millennials who want to buy your home are looking for certain things besides the lowest price. Don’t forget to improve your home before putting it up for sale.  Staging isn’t enough when your goal is to sell it in a bidding war from hungry buyers who are all in to your marketing presentation.  You’ll discover the power of real estate marketing.  Good luck with your sale and if you seriously want to get the best price – I’m the guy who can introduce your home to the world and make it look like a mansion.

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Google’s New Campus Looks Amazing – Open Concept to the Limit

Oh Yes, Google’s at it again. This time, they want to stretch our imagination about how good a workplace could be. They’ve hired an architect to come up with something that catapults business flexibility, value to employees and employee creativity to the limit.

googleslideThis new “campus” is more like a village under a flexible, transparent roof structure.  This particular model will likely begin appearing across all Google campuses and then spread to other organizations.

As of March 7, 2016, Google has modified its original plan but without the dome shape unfortunately. Apparently, Mountain View city council wouldn’t give Google all the land and instead gave Linkedin some for their use. I hope this doesn’t signal a loss of confidence.  Anything Google does is contagious and insipring and we need that today.

Google’s business model and practices tend to be disseminated throughout today’s business culture. And for good reason. They’re visionary, leading edge, adaptable and borne of confidence.  You could have had Google stock back in 2005 for $85 and it’s now at $534.




Everything this company does begins with a unique philosophy.  It’s probably their record of success and confidence that breeds such a fearless imaginative approach to business.

Google Campuses

I was really excited about my first visit to Google’s main campus in 2005 in Mountainview which is just north of San Jose, and just south of San Francisco.  I discovered how romantic San Francisco and northern California is. It’s not a “Girls Gone Wild” kinda of thing —  just a fun interesting place.

You’ll definitely want to attend a Google Party when the new place is built.

Their current home is big, open concept, and definitely designed to make employees feel special. I especially like the playground slides from the 2nd floor down to the first. We’re all just kids and we wanna have fun.

Their New Home Will be Near the Bay

But this time, they’re creating some sort of  geodesic netherworld. Apparently, they want to create buildings out of modular blocks to enable them to grow/build out any way they need to.

Millennials must think they’re a key part of the future of mankind with this project.

It’s completely open concept with cruise ship type amenities.  It proves a point, that money and imagination are linked.

The pictures really tell you what the new trend is in employee engagement and productivity.

googlenewlocation

googlenewoffice

See more pictures at the theverge.com.

What do you think of Google’s self driving cars and Google Glass?

 

And as an experienced and versatile SEO specialist, Social Media Strategist, and content strategist expert  I offer clients knowledge equity in addition to outstanding revenue results. Let’s talk now at 416 998 6246.

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