Workcations: Remote Working Holidays for Rejuvenation What about that pernicious myth that says you can’t work and have fun at the same time? Well, turns out you can. I’ve done it many times, and there are digital nomads and other workcationers who turn it into a productive lifestyle. And travel marketers and travel writers spend…
Travelers View a Lot of Content Expedia’s most recent travel market report is a treasure trove of insights for travel startups, travel agency owners, tour operators, hotels, car rental companies and destination marketing companies. One area highlighted in the survey that’s relevant to your business is the sheer amount of time taken and content viewed…
Grow Your Travel Business Online How many ways are there to grow? Let us count the ways: expand your target market geographically refocus entirely on the USA market (or Canada if you’re in Canada) expand your range of travel products and packages design niche packages (e.g., eco-travel, culinary tours, or wellness retreats). grow your marketing…
Getting Deep Insights into Your Targeted Travelers As you know, your target travel customer has unique wants in their travel experience. Which means, they intend to buy the trip, accommodations and tours that fit the travel adventure they visualize in their minds. Knowing what the customer intends to do, is the subject of predictive analytics,…
Why Banff Alberta Has to be on Your Trip List Having lived in Calgary, Alberta for 10 years, and continuing to visit when I can, I can recommend Banff as an epic vacation adventure. Banff is more than just mountain tops although that’s often enough for sightseeing visitors here. You’ve been captivated by the images…
Innovative Travel Marketing Channels After you’ve built the core of your marketing strategy with authentic organic content, SEO, and social postings, there are some additional channels you can leverage to promote your brand, build leads and grow revenue. In fact, the great content we’ll create is amplified significantly through them. These channels discussed below open…
Marriott Hotels & Resorts Perhaps the most preferred hotel brand for travelers in the US and across the globe in Marriott Hotels. Marriott Hotels & Resorts is a brand of International-based Marriott International, Inc. in Bethesda, Maryland, and represents a legacy of premium hospitality and diverse offerings. Offering almost 600 hotels and resorts, with more…
Mountain Bike Manufacturer Marketing The global phenomenon of mountain biking is still in gear. And while some speak of industry slowdowns, there is huge demographic of 12 to 72 year old’s participating in the sport. And a core segment of 12 to 42 year olds is driving sales of bikes, e bikes, equipment, clothing and…
The World’s Ultimate Vacation Resorts in the Maldives About 14 years ago, I received a call from a Maldives hotel operator about my SEO Services for Hotels and travel sites. It was proof that I had built good reach around the world (my site ranked number one for SEO company at one point). I knew…