TMR’s Travel Market Reports 2025 A couple of travel market research reports by TMR show geo-political tensions, overtourism, AI, and economic uncertainty are affecting the travel market. And travel company owners have to decide on how to respond. Change and challenges like this generate opportunities, or gaps in the marketplace, which in turn helps you make…
How to Build Content Breadth to Capture High-Volume Leads Let’s use a simple analogy of a tall needle-like building vs Mount Everest to discuss content expansion. If the tall building represents a narrow niche-obsessed content marketing campaign, it means it can’t reach high enough or broadly enough to capture sufficient traffic volume and rankings, topic…
Being There on the Traveler’s Path to Purchase I was very intrigued 9 years ago when Google Think teamed up with Luth Research ZQ Intelligence™ to study in-depth, the customer journey online – the path to consumer fulfillment. Because most marketers lacked the data, tools and acumen (and still do) to understand the customer buying…