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Real Estate Leads & Lead Generation

Spring will be here soon and you’re on the hunt for high quality buyer and seller leads looking for houses for sale. They’re online and if you don’t have a great web presence, you might still be able to leverage lead generation services or advertise on good real estate sites.

 




Companies which specialize in attracting real estate leads are known as lead generation companies. They advertise houses for sale and other remarketing advertising on Facebook and Google Adwords along with blogs and news sites to cull leads. They promise to rid you of the advertising and prospecting work and accelerate the lead generation process.

Unfortunately, when scraping for leads this way, a lot of poor quality leads are served up to participating Realtors. And the terms of the arrangement may not be attractive.

If it worked, who wouldn’t sign up? Well, nothing’s ever that easy. So let’s take a closer look.

Realtors from BostonMiamiLos Angeles, Houston, San Diego, SeattleNew York,  Vancouver and Toronto are wanting something better. Is it too good to be true?

Buyer sand Sellers. Find Good Real Estate Leads Fast!

There’s nothing wrong with fast, if it’s real. It can happen, and you shouldn’t be afraid to spend. Here’s 20 top lead generation services with a look at their strengths and limitations.



 

Leads Generated Still Need to Be Converted

This post is an exploration of 18 of the top online real estate lead generation companies in the US and Canada. And 2 more including Zillow Leads.  There’s more new lead generation startups arriving every week.

Acquiring leads this way won’t hurt, however converting leads has a lot to do with brand image. Even if they agree to work with you right away on the phone call, they will Google you online and visit your website. Who wouldn’t? Trust, transparency, responsiveness, and proven competence are what motivate them.

There’s no doubt you can sign a client right away, however you probably need to take a hard look at your online presence and ask yourself whether you like what you see. Would you hire you?




Real Estate Leads Fact Number 1  — 90% of Home Buyers Go Online

90% of home buyers go online, and you need to be in front of them and number one in your Zip Code.  Home sellers are there too checking out comps and searching using keyword phrases such as home selling tips, best return on home renovations to homes for sale + cityname, to bidding wars and best real estate agents. They’re doing hundreds of millions of searches using Google, Zillow, Realtor.org, Yahoo, and thousands of other websites.

Make sure you’re highly visible on Google for all of them. Set up an amazing new mobile friendly  IDX website, with outstanding, professionally optimized content, use some real estate videos, and do a little pay per click advertising.  Build a strategic plan, then work the plan.

With spring markets so inviting in Los Angeles, San Diego, Toronto, BostonHouston, New York, San Francisco, Seattle Phoenix, Charlotte, and Miami, you’ll want to maximize your presence now.

Sharing is Good for your Social Health 

Share this post with other agents you know. 




Who are Lead Generation Companies? 

These are firms who provide buyer (or sometimes seller) leads for realtors, using methods of aggregating online prospects (most often via Google Adwords or cheap ad networks) which they then sell to realtors. 3 drivers promote the growth: a lot of prospects are online, home buying is in a frenzied state right now, and the fact there is only one home sold for each realtor in North America — there are too many realtors and most have few quality leads.

agents-6 deals or less
Realty agents in the hot Toronto market face the same challenge as those in other US and Canadian cities

 




 

Questions: Let’s assume they can generate solid leads.

  1. do you have the patience and skill to nurture and close these types of leads?
  2. do you have a website that can help convert them?
  3. what is the real cost of doing business with them?
  4. would a luxury home owner from your target community use their websites?
  5. can you respond to these cold leads fast?

Here’s Some Leads, but Let’s See You Try to Convert Them

The way these lead generators collect leads may be why they could be of poor quality. Ad campaigns, auto-dialers, and sketchy email lists of people make for testy, suspicious prospects. And these are someone else’s leads — they initiated them, which takes the warm and fuzzy out of it. Anything transferred from one person/company to another loses something in the process – the problem is lead quality and lead conversion.

Some realtors say these leads are hard to close while others treat them like flies at a picnic.  They’re basically cold calls and the prospect knows nothing about realtor’s brand image or honesty. And how do real agents and brokers feel about lead generators?

I’ve never found an online lead generation system worth the investment. Better to cut out the middle man (Internet) and just get out there and meet… people! — John Souerbry, Agent, Fairfield, CA —

I have never bought a lead. I don’t think that is the way to be successful in this business.  You need to spend your money developing a strong internet presence. — Carmen Brode, Agent, Scottsdale, AZ

It’s very expensive to purchase online leads. I’ve paid as much as $4,000 per month, but today I spend about $500 monthly. — Brian Talley, broker-owner, Austin, TX

Here’s 18 of the most visible lead generation companies onlinealthough new ones are coming. I’m leaving out realtor.com, and Zillow Leads because they’re more like Google or Facebook advertising programs. Some are well known while others are regional or startups. They all seem to be missing the vital component that creates genuinely good deals (in your target Zip Code) – the ideal customer experience from beginning to end.

The Good and the Bad about Paid Lead Generation

With some of them, the fees are low, sometimes only $20 a month and other times a little high, but almost never outrageous. For most, it’s like playing the penny slot machines at the casino. There’s a chance you could win, but is the payout worth it?

A few of the companies you’ll see below actually have you set up an account to be available for leads. Sort of like realtors sitting around a poker table. If you don’t respond fast, the lead is sent to someone else. In other cases, you will have to “buy your territory.”  The lead gen firms will push you in that direction once they have you on the hook.

Before you hire a lead generation company, consider how home buyers and home sellers themselves buy and sell a condo, home or property. They likely already know a local realtor or they’ll go to Google to search.  So online is a great place to be to lure the prospect away from his/her familiar agent.

Real Estate Search: Prospects begin with Google even though they could go directly to realtor.com or realtor.ca for MLS listings in their Zip code, or a major brokerage website such as remax.com, sothebys.com or kellerwilliams.com. Google has a better brand, a better search experience, and it leads to realtor’s websites or phone numbers where they can begin a trusting relationship with that agent.

Few condo or home sellers would type their personal details into the text box of an unknown website. And buyers are normally pretty cautious too. They want to get to know the realtor, so they’ll Google his or her name and if that discovery experience is unsatisfying, it dampens their spirit. That’s why it’s a good idea to be online in a good way – i.e., a great realtor brand image — an image built on prospects needs and preferences.

Google Adwords is the Lead Generator’s “Go to Source”

Google Adwords and remarketing programs could capture some good leads online.  The highest quality leads will often originate from Google.  However, most realtors could do this advertising themselves assuming they have a website with lead converting webpages. These programs are just a normal part of what a real estate digital marketer would offer along with lasting, sustainable, marketing assets.

Would I recommend using the lead generation companies? If they’re very cheap you probably don’t have much to lose other than your time, yet you could get distracted and fail to put 100% into your career. If you’re bright, you may learn a little about how they generate and convert leads.

Top Real Estate Lead Generation Websites

1.     Bold Leads – Bold leads advertises on unspecified networks to capture leads and direct them to you. If the lead doesn’t give away info, boldleads will continue to nuture the lead for you. You are given your own landing page on the boldleads site.

Bold Leads
Bold Leads

2.   Agent Locator – tells you straight they’ll conduct your ppc advertising and generate 480 leads for $6000. I like how they’re open about it. It may be worth gambling $6000 to try it out.
realtyleads3

 

3.   Market Leader – Aggregates leads from their own site called homevalues.com, Trulia.com, and via ppc advertising. Market Leader guarantees they won’t sell the lead to another agent. You get to manage it all from your “Pro” account.
realtyleads18

4.    Point2Homes Leads – offers low priced straight forward advertising options on its website where prospects arrive to search for a home. They also provide you with a webpage on their site.

5.    Real Estate Pipeline Leads – Real Estate Pipeline Leads says it has a network of real estate sites where it draws leads, and it gives realtors full ownership of their territory, although the size of that territory isn’t explained. Drip email campaigns are a big part of their service. Their basic package is $1164 for 12 leads.

 

6.   Agent Pronto Leads – Agent Pronto is different. There’s no upfront charge for leads! You will only be matched to referrals who have specifically requested to speak with an agent. They match each referral with a single agent that they believe is the best fit for their needs. Once you accept the referral, they provide your with the prospect’s full information and the details from their conversation with them. Sounds good. Their site looks a little lacklustre, but give them a good look.

7.   South Florida Real Estate Leads – This firms specializes in south Florida leads. They say they have a variety of sources of leads. It appears to be owned by Lex Levinrad who is a real estate coach and owner of the Distressed Real Estate Institute™

offrs-territory8.   Offrs –  Offrs uses vague sounding smart technology to find homeowners who are going to put their house on the market. It’s based on predictive algorithms or just social listening perhaps. If it works, it would be very exciting technology.

Combine that with communications that encourage homeowners to actually sell the property and that could be very powerful, particularly right now in places such as San Francisco, Los Angeles, Miami, Toronto and Vancouver where prices are very high.  They list by territory, but sadly your territory or Zip Code may be taken.
realtyleads7

9.  Trulia – Offers a service for seller leads with Market Leader, a company that was in severe trouble before the purchase. Trulia is no Zillow, but it does have some traffic.

10.   Prime Seller Leads – Prime Seller leads creates a bunch of pages on their site for you. The CMS offers the ability to send epostcards and eflyers and their system integrates with many broker CMS.
11.   eRealting – eRealting doesn’t sell leads, they give you a website to send all your traffic to! It’s kind of a CMS for rent. They state that it costs about $300 to create a client in their solution.

 

12. Lead Galaxy – Lead Gives you a home for your leads and uses the usual combo of Adwords, Facebook ads and telephone prospecting to create leads.

 

13.   Experian – Experian is a research and statistics business who have mailing lists of potential buyers and sellers. You can build your list online.

14.    Exact Data – Exact Data gets its lead list from telemarketing, opt in emails, and lists of prospective buyers and sellers. They claim superior data hygiene, however most list companies promise that.

15.    Commissions Inc. Lead Platform – Commissionsinc claims they are the #1 Real Estate Tech Solution. They offer a platform and an app to manage your leads.  They will run your Adwords and Facebook advertising campaigns for you. Sounds like a lot of noise. The value proposition is a little flaky.

 

16.   Firepoint Realty Leads – Firepoint says they deliver scalable lead generation with intelligent routing, to automated lead follow-up and task scheduling, to ROI and conversion reporting for all of your lead sources. The price is $350/month and you set you PPC budget which they manage. Is this better than a self-directed digital marketing program?


17.   Home Value Leads – Home Value Leads offers a CMS system for $59/month.
realtyleads16

 

18.   Refindly Seller Leads – REfindly helps you generate, engage, and convert leads using one convenient system. They claim that historically, their agents receive between 5 and 8 leads per $100 spent in advertising. You can spend as much as you like on ppc advertising and they give you a lead management system to use.

 

At the end of the day, it all comes down to leads and sales, dollars and time. I must say, I like Agent Pronto, and Offrs best.

Even the best lead generation sources and sites can be a negative if you neglect to build your own Internet presence and realtor brand image. People want to do business with those they know and trust.

Should getting known and trusted be your Job #1 in 2018?

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Real Estate Lead Generation Company in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita,  Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu. Find a Los Angeles Real Estate Agent who  has the very best real estate marketing wizard to help you sell your home for more.

Top Real Estate Lead Generation Sources

What are the Top Sources of Real Estate Leads?

Jay Sherer in his video (below) suggests most realtors, based on industry stats get most of their leads via their contacts and referals. That’s misleading because most realtors don’t have much of an Internet presence so how could they acquire Internet leads?

We could ask doctors and dentists where they get their real estate leads and we get the same stats. In other words, these widely “dished out” stats are actually a skewed look at each of the potential sources of real estate leads. To get accurate stats, we need to interview the top selling individual agents online.

Buyer Side Lead Generation Sources

Jay points out that agents get buyer leads mostly from their own contacts, but is this because that’s all most agents to get their leads?  If they’re doing online lead generation at all, or well, they won’t be getting much action there.

buyersideleads

Seller Side Real Estate Leads

It’s the same for seller side leads. Most buyers are sellers so they’re going to go online before they sell for one reason or another. As a realtor, you just have to be online in the right locations and voila, they see you. That one seller you get contacted by, may know others who are selling too. They usually share that infomation too.




seller-sidelistingleadsources

Jay mentions that one agent lost a sale from one of his top contacts because he wasn’t in touch with them, and they went with another agent.  If you’ve got 500 contacts, ya, it would be tough to keep tabs on them all, and one could slip through your fingers.

The internet can be used to build personal contacts and it’s a fantastic source of buyers and sellers looking for a home or agent.  Real estate agent, you may not know, is a popular search term on Google search and is one of the most expensive keyword phrases you can bid on in Google Adwords. Many people aren’t acquainted with a real estate agent, or they’ve simply forgotten names.

If the agent had been doing social listening (predictive analytics) he might have known quickly that his client was making noises about buying and selling. So even though he had the client in his stable, it actually meant nothing. The internet is a more active medium and keeps you on your toes.

Here’s a number of graphics showing potential lead sources. What do you think?

This graphic from Agent Jet shows that Facebook advertising may be becoming one of the better lead sources due to its excellent demographic targeting.

lead-sources-agentjet
Graphic courtesy of Agentjet.com

Survey by Private Communities about best real estate sales prospects.

privatecommunitiescom_marketingsurveyresultscrop

Placester_real_estate_leads_infographic

The Top 10 Best Lead Sources

Here’s the top 10 best sources of real estate leads. If you don’t like the order, then please leave a comment and give your reason for which lead sources are the best.

  1. New meetings with people: phoning, socializing, and door knocking — talking to as many people as possible builds your local network. 50 introductions should create a lead.
  2. Past clients and your Contact Database — send them info they can’t get anywhere else – market updates, just solds, and become the local expert they can rely on for insight they want
  3. Online Leads — Google and Youtube indexes your videos, website pages, blog posts and social media posts and presents them to prospects who area searching for homes.  Being in those searches is critical. If you have a high traffic generating site, it could brings tens of thousands of visitors and out of that volume, a lot of excellent prospects and new clients.
  4. Outdoor Billboards and Transit ads – Still very visible in local areas but takes time and persistene to pay off (perhaps years)
  5. Passive Expireds – they didn’t sell their home. Why?
  6. Open Houses are an invitation via email, social media message, or yard sign.  It gives you a face-to-face opportunity to meet people interested in buying or selling a home. You can hand out business cards to those who are curious and get them to look at your website and start searching on it.
  7. Yard signs – your sign gets seen in action in your target neighbourhoods, thus drawing attention and getting people thinking about selling their house themselves
  8. Realtor.com or Realtor.ca – major associations listings from your feed
  9. Major Brokerages  –  Remax, Centur21, Coldwell Banker and Keller Williams something dish out leads who came to their offices (walk-ins) or online searches at their brokerage website.
  10. Online Lead Generation Companies – They do mass advertising campaigns on Google, Yahoo, Facebook, Twitter, and other websites as their lead farm. Check out which are the best lead generation companies and evaluate which are worth a try.

Jay Sherer mentions that one agent reportedly paid $8400 to Zillow for leads. That’s great yet you can do better if you get yourself front and center online. Don’t think that Realtor.com, Zillow, Trulia, Remax and all the rest of the big portals are too competitive. They aren’t. I beat them and so can you. Great content and really good real estate SEO can make you a high traffic, online lead generator comparable to the best lead generation companies.

Call me and let’s get started!

Related posts: Housing Market 2017 | Rental Investment Market Outlook |  Los Angeles Housing Predictions | Toronto Housing Market | San Diego Housing Forecast | Real Estate Agents | Future of Real Estate | Toronto Real Estate SEO | Vancouver Real Estate SEO | Vancouver Condos | Toronto Condos | Vancouver Forecast | Real Estate Leads | Toronto MLS | Real Estate SEO Specialist | Real Estate Lead Generation | Zillow Leads | Aurora Newmarket Real Estate Forecast

Gord Collins — Real Estate SEO Consultant —  I generate leads for realtors in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita,  Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu. Find a Los Angeles Real Estate Agent who will actually work for you.

8 Crazy Good Lead Generating Tactics You Need to Use this Selling Season

It’s 2016 and the Outlook is Excellent

We’re getting close to the 2017 spring selling season where 60% of your sales happen. It’s crunch time! Try these Top 8 Lead Generation tactics to grow your contacts and build a buzz about working with you. Ramp it up and one day you may be running your own brokerage.

Any luxury realtor, whether selling presale condominiums or million dollar mansions, can amp up their sales prowess by strategically adding on sales tactics and honing them within a more skilled strategy. The payoff for some might be millions in new commissions.




2016 is already off to a near record breaking start.  There’s plenty of economic factors in the Canada and US markets that will drive sales this year. And a surprising amount of demand is coming from China. It turns out that only a small number of realtors are pursuing Asian buyers. That leads us to tactic #1.

  1. Offer to pay Asian and Arab investors travel expenses if they visit and buy a property with you. You can set up a travel itinerary for them using Air Canada. They pay the airlines fee and a hotel room in your town. You pick them up at the airport. Ensure the accommodations look good online. You can dress this invitation up as a wonderful vacation of a lifetime. Many Asians would love to visit cities in the US or Canada. Places such as San Diego, Vancouver, Calgary, and Toronto have drawing power. You can leverage that.

chineseTreat the prospects trip like a vacation and let them know they have an opportunity to park their investment dollars into something with potential. San Diego is becoming a hot market, and Vancouver, BC, and Alberta properties are a bargain because of the 40% exchange rate.

A few realtors have gone to China to arrange visits by the plane load. It’s not hard to see the potential in 300 Asian investors landing in your city. They’ll be buying something. If they don’t buy, they have to pay their $5000 bill themselves.

Because the Yuan is depreciating, Chinese investors need to buy a property or something here as soon as possible. Build a new website in Mandarin and make your special offer. Add investment advice, and a little about how wonderful it is to live in a free country with lots of room.  A firm can make your site visible in Baidoo and Google.cn and other popular Chinese websites. These investors are often looking for big luxury properties.

  1. Use Google Adwords. Really? Yes, Adwords has incredible reach to people who are hunting for real estate or selling. Can’t beat it. But you need to do it well. What I’ve learned about Adwords is that you must test, test, test. Your quest is to find the best ad wording, landing pages and value proposition. Even after you optimize your ads and have amazing landing pages, you must have the best value offer.Analyze your UVP and your hook, and ask others what’s weak about them. Get lots of feedback. If you optimize your lead funnel, it will pay off despite the cost. Marketers are discovering that even with PPC, content marketing tactics are necessary to build prospect’s interest.  Buying real estate is a high involvement purchase and good content is something that increase comfort and and increase desire.
  1. omnichannelmarketoUse all Digital Channels. Yes, it is a lot of work, but one or two channels doesn’t cut it.  When you increase touchpoints with customers, you give them more emotional justification for working with you. And the repeated exposure is good. Omnichannel digital marketing works best with lots of content – infographics, long and short blogs, downloadables, whitepapers, case studies, videos, persuasive emails, and PPC advertising. Keep throwing value at the prospect and eventually they’ll break and give in. Persistence.
  1. valuepropositionbookImprove your unique value proposition. Are your tactics, brand and value proposition the same as thousands of others? That’s not good. You can run a fantastic marketing campaign, but if your UVP sucks it will bring everything to a halt. Every agent has a UVP. It’s what your prospect believes about you and your ability to make things happen.You must be compelling, relevant, and unique.  Your UVP is you and your offer of professional help. What can you add to your UVP to push you by your competitors. What will the others not do? Do that. Tell prospects they are going to get some special, wonderful treatment, other than hellos and smiles. That’s not enough.
  1. Create new original interesting types of content and optimize them for Google search rankings. Don’t say you know how to do this. I’m an SEO guy. I know how to do it. I see agent’s blog and pulse posts all the time and they get no traffic and don’t generate value. People don’t have time to read unless you get it into an exciting format such as a video, infographic, downloadable pdf charts, graphs, or photos. It’s not easy but it does set you out as someone to remember. Part of your content should be for use on other people’s websites, which creates inbound links to your website.
  1. Blog about, network with, and even promote other agents/brokers. Other agents can bring business to you. Coopetition has been a good tactic for a while. Link with as many other agents as you can on Linkedin, and retweet their tweets on Twitter. Create a friend as they will last longer than any other relationship. Work together like sheep dogs! Linkedin is a great tool. I’m linked with thousands of real estate agents.
  1. retweet-elmerBuild your email list and do direct marketing. A lot of agents don’t nurture their email lists. Build unique, valuable, and entertaining content to stay top of mind. email is still a powerful lead conversion tool. Set up an account with Constant Contact or MailChimp. Within your email campaign, run a contest for a 4K TV for men or a new wardrobe for women — use it to grow your contacts.
  1. Setup multiple Twitter accounts and a Facebook account to reach diverse local audiences on topics they’re interested in. Most people don’t want to talk real estate. It’s boring, stressful, and they’re so distracted today. Create accounts or even websites on interesting topics such as investment, travel, retirement, health, local sports, and health and wellness.Hire a great copywriter like me to fill these sites with relevant, engaging content. How about a site that is constantly updated with local sporting and events activities? Whenever they wonder about what’s happening in town, they’ll go to your site where it’s all laid out.
  2. There’s other services such as Follow Rocket that can help you get more followers and reach more people.

That’s 8 of the most powerful tactics you can use within your superb digital marketing strategy. As you get into this, even more opportunities will appear. They don’t appear until you get into it. Winners and leaders are more nervy and creative. Don’t be ultraconservative, old school, or burdened under the weight of your own skepticism. Get started.

Your future in business is completely in your hands. You decide right now what direction your business, income, and lifestyle will take. Make a good decision.

Related Housing posts: Housing Market | Los Angeles Housing Market | Toronto Housing Market | San Diego Housing Market | Real Estate Agents | Future of Real Estate | Vancouver Condos | Toronto Condos | Vancouver Housing Forecast | Affordable Leads | Digital Marketing for Realtors | Realtor Branding | Bidding Wars | LA Real Estate SEO | Realtor Growth Hacks | Realtor Skills | Real Estate Lead Programs | Home Search | Rental Income Housing | Aurora Homes for Sale | York Region Real Estate

I have experience in every industry from real estate to hotels to travel to medical services. You’ll be my next success. Let’s talk now at 416 998 6246.

 

21 Success Tips for Top Selling Realtors

BIG Kahunas Lead — And Make a Lot More Money

Millions of realtors, mortgage agents, new home builders, custom home builders, dentists, insurance brokers, architects, medical specialists, and vacation resort managers are all competing to be the Big Kahunas of their markets. Some will, and from humble beginnings.

The title graphic is courtesy of Inman. In the US, almost 10k agents had at least one transaction per week, or at minimum $20M in sales.

What do these BIG Kahunas do that sets them apart and launches them into continuous success?  They:

  • establish an unbeatable/incomparable unique value proposition
  • find the right clients, customers and business partners
  • find the best mentor
  • get the funding required
  • make their clients very happy
  • go all out to make their client successful
  • help their client learn
  • take the burden and pain away from their clients
  • think creatively, innovatively and persistently to solve client’s problems
  • strive persistently to become the BIG Kahuna in their market
horserace
Lead in everything you can

Here’s 21 Big Kahuna Success Tips

  1. Visualize your customer –  Yes, think about who you’d like as your clients and build your marketing to capture those exact prospects – dig into their lifestyle and dreams
  2. Build a great digital content strategy as the foundation of your  marketing strategy — do this strategically so each channel drives the other simultaneously (omnichannel)
  3. Build inbound content that’s interesting, informative and sharable – this builds excitement into your brand image
  4. Build one very strong niche – such as ecology-mindedness, tax reduction, technology, entrepreneurialism, health, local sports, business trends, job trends, education, etc — whatever subject you believe will make your agent brand stronger.
  5. Advertise in local news flyers/sections have good reach to homeowners and buyers
  6. Advertise via Facebook, AdWords, and Linkedin ad platforms using excellent advertising techniques
  7. Design a new MLS fed website – look at the benefits of my real estate website development services.
  8. Rewrite your listings – using verbs, brand names, and desirable new product names – make it sound elegant
  9. Accelerate your leads through your sales funnel – use high quality digital content they like and need. answer key questions, build desire, and indicate fulfillment is just ahead.
  10. Build a great social media brand image — it makes you look good and builds trust!
  11. Use Facebook to build likability and engage prospects with fun, practical, entertaining material
  12. Use your successful website to attract and partner with other agents
  13. Create original and valuable stories/statistics/events for reporters/bloggers to talk about
  14. Use your linkedin account, plus your own prospect search to connect with investors, agents, and professional people who may need to buy or sell
  15. Use an email strategy to build prospects into your inner circle
  16. Be Generous  –  Do lots of good deeds – refer business, compliment, promote, offer help to your prospects with any issues they’re having, and set a tone of giving
  17. Be Awesome — this means being yourself but extending your sphere of interest to touch prospects dreams
  18. Stop thinking negatively — there are no limitations, only an abundance of leads and sales – create your own leads
  19. Take a vacation – Get Fresh! – you can’t lead if you’re depressed and worn out.  Get away from the source of your stagnation or low productivity to refresh or renew yourself – wipe the hard drive for a fresh, new, strategically effective start
  20. Use interesting apps such as Hyperlapse to create interesting videos to showcase your homes/condos/neighbourhoods.
  21. Hire a creative/innovative digital marketer with a winning program just for you

 

Building and maintaining a leadership position in your market requires professional help. How many helpers do you need?  Start with one, but pick someone who is awesome.  If they don’t add tremendous value, you’re wasting your money and time.

Gord Collins has been a leader in San Diego SEO, Montreal, Los Angeles SEO, San Francisco SEO, Vancouver SEO, Boston SEO, and Toronto SEO for 18 years. Your SEO strategy is in good hands.

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Take Action – Your Love for What you do Will Take Care of Everything

I attended a seminar in Markham, Ontario last Monday evening. It was hosted by Julie Flippin of Small Business Savvy. She’s a sales coach who helps small business people discover what is holding them back from achieving success and get on with building a successful business.

It was fascinating to hear her talk about how we all need to fight our demons and become successful by taking action.

Are You Getting at it?

What Julie does is find out why you’re not succeeding. She asks you questions about how you spend your time, who you spend time with, how you victimize yourself, how to rewrite your life story and self-understanding, and what to do about the people who are not enriching your life and career.

gowithheartAll excellent topics to explore, because the reason we’re failing is all around us and inside us. If you’re going to reno a house, you have take out all that nasty stuff and throw it in the trashbin.

But what if you just take a chance and forget all that psychology and rewriting your life stuff? What if instead, you just get at it without thinking? What if you trust your heart  about the grand results, lifestyle, and freedom you are capable of  creating? What if you disregarded fear and took a chance?

Getting Past Failure by Associating with the Right People

If you’ve been with the wrong people, as we all have, you know how they can sap your strength and diminish your confidence. I want to remind you that success changes everything. Your confidence rises as you build success, and as you get feedback from great people. If they don’t support you, they are toxic. Finding good associates or others who support your goals and who appreciate what you offer them is vital. Brains, expertise, technique, and hard work will only get you so far.

Let Others Help You Improve

Sometimes attending a big event gives you the sense of camaraderie of being with people in your profession. You gather energy, ideas, enthusiasm, and your mind and heart begin to soar. I’ve attended big conventions in Boston, San Diego, Dallas, and Toronto and you do get a bit of euphoria going for you afterward. These are those moments where you can launch yourself to your full potential.

Brian Buffini is hosting a real estate convention in Toronto on Dec 3rd. It’s $95 and a good way to hear some articulate real estate pros give you motivation, direction, process, and tips on improving your realtor marketing results. There are plenty of speakers covering everything from social media to confidence building. Let me know if you’re going.

Of course, if you already know you need to do digital marketing to build your business, then you could just get at it!  You have the answer — go with your heart and your head will thank you.

Brian Buffini emphasizes a knowledge of money (or do you just need to value money more?)

Gord Collins and the Bay Street SEO Company has been a leader in San Diego SEO, Los Angeles SEO, San Francisco SEO, Vancouver SEO, Boston SEO, and Toronto SEO for 18 years.  Gord offers Markham SEO, Richmond Hill SEO,  and Mississauga SEO services. Take the leap this year and grow your business.

Yes, You Can Become a Millionaire Real Estate Agent

If Someone Else Did it, You Can Do it – Become a Millionaire in Real Estate

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Like Tony Robbins says, “you will make a decision right now whether to improve or stay stuck.”

If you’re a 21 to 36 year old realtor, you’re very smart. Most agents are approaching retirement and they’re going to leave the whole housing market to you. That’s brilliant positioning. But how’s your business development going? Are you ready to take charge and become a millionaire real estate agent?

Is there an easy way?

Everyone reaches a point in their career when they need to let go of their “shtick” and adopt a new approach — changes that will position you to go to the top. And yes, even 25 year olds have a Shtick.




Remove the Small Mindedness

Open your mind because here’s how you’re going improve your career outcome.  If you view yourself as an entrepreneur, investor, thought leader, and mover and shaker, you’ll get things moving. The real value is what spins off this train you’ll get rolling.  Your original idea may not work, but once in motion, the very best opportunities appear.

  • vastly improve your leads by leveraging digital media
  • improve your lead quality by attracting the best qualified prospects
  • explode your reach to tens of thousands of people
  • be present everywhere so you’re easy to find
  • increase variety of investors and buyers
  • open your presence in home services, mortgage, travel and other industries to access new types of business that you can refer to others
  • better capacity to capture and close any deal that comes along
  • exposure to multi-millionaire investors
  • more visibility as a credible expert
  • more time to focus on critical areas of your business
  • hiring agents to start your own office
  • help your new agents expand their networks
  • leverage their networks for results at scale

Sometimes We Have to Reinvent Ourselves

Merrily Hackett, a Vancouver real estate agent, was in danger of bankruptcy and seemingly going nowhere. But necessity made her more creative. She improved what she was weak in. Her company is now the biggest real estate agency in Canada with 25 offices and earning billions in sales.

Sales brought that (competitive spirit) out in me. I strive for excellence. I’m driven. When people say that I can’t do it, that tends to motivate me even more. — Merrily Hackett, Sutton Realty.

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Merrily Hackett, Managing Partner and General Manager of Sutton Group – West Coast Realty, created Canada’s top real estate agency in Burnaby BC . From humble beginnings to $8.6 Billion in annual sales.

Millionaire agents build their success through prospecting, constant prospecting. They sleep, but they never stop. Their marketing machine works round the clock. This marketing persistence is only one of the keys. You’re about to go to more parties, if you leverage digital to get invited in on all the sweet deals.

Feed Your Drive

If you become content with a sale every few months, you lose that driven spirit to build your presence and huge volumes of leads for yourself. Competition is intense now.

With thousands of realtors now, you may fail, if you don’t outcompete them with a smarter digital marketing strategy. Real estate marketing is reasonably challenging, but top realtors such as Merrily Hackett master it by leveraging technology, experts, and other real estate agents.

Now, it’s all about 2016. It takes time to gear up. Time for you examine the top realtors and study what they do.

 

Some of what today’s top digital realtors do:

  • try something new even if they don’t know how to do it
  • build a lot of high quality, useful content
  • create new content that is optimized for Google rankings
  • have an attractive website with full MLS listings
  • have an effective, friendly brand image
  • promote and advertise extensively – including in person events
  • be customer focused – showing you are truly working for them
  • be likable – project an image of helpfulness and positive spirit
  • be authentic and honest – build transparency
  • be trustworthy – show you believe what they believe
  • use determination – a calm, confident, no quit attitude
  • create a positive, engaged presence on Facebook and Twitter
  • use an omnichannel strategy that focuses all effort and resources
  • communicate a clear, significant, personalized, unique value proposition
  • use a drip email campaign that adds value
  • follow up on leads in a helpful, information seeking and engaging style

With these in mind, here’s a winning Realtor’s plan of Action:

  1. Target Persona: Build the best view of your target persona — you must know your target audience well. If you’re a North or West Vancouver, West Bay, Sandy Cove, Kerrisdale, or Shaunessy area realtor for instance, your ripest target is upscale, perhaps Asian, an investor, between 30 and 50. Your time should be spent studying your prospect’s lifestyle, beliefs, values, attitudes, personal expectations and what they don’t know.
  2. The Real Goal: How will you attach yourself to their dreams? How will you establish yourself as an important, helpful person in their lives? How will you get them to let go of their “preferences” and hire you?
  3. Relevant, Personalized and Persuasive Content: Before you can go big with advertising, you need highly relevant content – your content confirms to them that you believe what they believe. It also shows your expertise and commitment to hard work. Keep in mind that to them, you are your content.
  4. MLS Property Listings – your MLS listings fed through your MLS associations listing feed is published into pages that your SEO guy can optimize. One top realtor has 8 million pages indexed in Google from his site. That creates a lot of visitors and they like looking at homes.
  5. Big Promotion. Don’t spend your money until you have your content in place and you’re ready to engage them strategically via social media. And when everything’s ready, don’t get cheap with your ad budget – do Facebook, AdWords advertising, and local print news flyer sheets too. Top realtors have ad budgets well above $100k per year. Advertising works.

Powerful CRM and Lead Management Software

If you can’t afford a real estate webmasters account, there are other CRM tools you can use to help you engage your contacts and build your database of customer prospects. And, of course, you’ll have more time to personally engage with your prospects and customers, rather than struggling with digital marketing tasks.

Real Estate SEO Company | LA Real Estate SEO | San Diego SEO | Boston SEO | Real Estate Leads |  Housing Expert Forecast | Vancouver SEO | Real Estate Blogging | Social Media for Realtors | Real Estate SEO Specialist | Prospecting Strategy | San Francisco SEO | Predictive Analytics & Realtors | MLS | SEO Expert in Real Estate | Lead Generation Companies | Aurora Newmarket Real Estate | US Weather Forecast 

Brave New World for Real Estate and Mortgage Agents

I’m heading to a seminar/meeting tonight at the Hard Rock Cafe held by a personal branding guru. Should be fun and a great learning experience.

Personal branding is big now.  But doing it well is far from easy. How we present ourselves online and in person plays a key role in how we’re positioned for success. Our persona or self-image can be shaped. And it must be shaped for us to be the “solution” others are looking for.

This story below shows how personas and personal branding are affecting the professional services field. Many of these professionals won’t like what’s coming but the progressive will love what is an exciting new experience.  If they want to excel, they must put themselves out there in new, uncomfortable, and bold ways.  Privacy will soon be a thing of the past.

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Your Circle of Friends just got a whole lot bigger

In a world of very complex relationships, transactions, and lifestyles, we need to think about how we’re positioned for our work and personal realms.  To pretend success happens in chance, face to face meetings in your neighbourhood is naive.  To pretend that doing what everyone else is doing online is sufficient, is also foolhardy. Real estate and mortgage agents are discovering that their persona, digital relationships and the emotional experience they give others is critical to growing their business.




Take a look at how a model exposes herself and her life and how she uses excitement as her branding tool to shape her digital brand. See this professional artist and how her brand/personality is fused into her product. They’re on Facebook big time but FB’s not enough for the power personal brander. The next big thing in social marketing is coming.

Easy Money for Realty/Mortgage Agents?

We all have an image of real estate and mortgage agents enjoying the good life.  They’ve got all those amazing rewards for “top producer.”  And houses are so expensive, how could they not be rolling in dough? Things aren’t always what they seem.

topproducerThe real stats show most agents don’t make much money at all. The top agents however do earn plenty. They’ve built their empire and they leverage the personal attraction and interpersonal networks of other agents, which magnifies their own power to sell.

However, top producers are very aware of their own unique value proposition. It seems no one works on their UVP until they feel the power begin. Millionaires think about UVPs — money gives them that power. When success happens, a compulsion to control it and focus it appears. It’s like not learning to drive until you own a car. Suddenly, the car’s power to transform your life sinks in and you want to enrich it.

A lot of professionals are kicking the tires, and sitting in the driver’s seat of this new personal branding vehicle (social media), wondering if they’re ready to head to the track and make the fans stand on their feet.

The Digital Realm Could Change You Too

What’s happening to real estate and mortgage agents now is what’s happening to us all. You can forget about privacy. The selfie, the blog, the tweet, the swarm location indicator all point to a world devoid of anonymity. You’ll be collaborating with customers more, they will know you, and you’ll enjoy it.

One day, you’ll need to leverage the power of the social web to be successful. It’s best to take a look at what these professionals are going through and apply it to your professional life too.

So let’s take a look right now at what makes some real estate and mortgage agents successful, and why others linger in anonymity far from the spotlight.  In the quest to be visible on the web and the social web, mortgage, realty, and investment agents and brokers will have to work miracles to create an online experience that grabs visitors and turns them into lasting loyal clients.  Even when they are seen and heard, the audience is jaded, rushed and barely interested.

Engagement is the holy grail online now for marketers. It wasn’t just content like blog posts and news, it was more a complete lifestyle experience that visitors wanted. Those who master this are the ones who would win the grail.

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Mod Girl Marketing • Why Real Estate Agent Branding Matters In 2013

The Never Ending Challenge for Professionals

It was about 6 years ago when I saw the first real sign that things were changing in online real estate.  I was heavily into creating content for my real estate agent clients. During one stretch, we landed nearly 700 visitors per day from Google, but out of that only a few leads trickled through.

The recession hit like a tidal wave, but the changes would just keep on cascading as new technology was introduced. Agents were stressed by so many business/technology changes, they couldn’t keep up. To not convert was stressful.

Whatever it is website visitors wanted, they weren’t finding it on my client’s website. His lack of accessible listings appeared to be the issue, because buyers just wanted to see homes. Get lots of listings and things would be good. But even after we got the Remax mls home listings hooked up and visitors could see plenty of homes for sale, the leads weren’t happening.  What could it be?

There were changes in the industry.  Homeowners could list their own homes on the MLS for $99. It is tough.

Cut rate real estate brokers were running some shady deals with 1% commissions. This was presenting challenges for traditional real estate agents who wanted 6% commission on their sales transactions. Competition was creating razor-thin margins and agents couldn’t see how they’d survive in this new digital networked world.

What is it Buyers/Seller Wanted?

At this point, I wondered if our incoming Google traffic was well-qualified. The keyword phrases looked good and were very relevant. These were as good as any realtor would get.  And my other realty-related clients were having similar issues. And it wasn’t easy to dominate Google search listings in the real estate sector. It was competitive and with video, mobile, and the demise of SEO, it seemed impossible to know factors would increase leads and generate sales.

Next, I looked at the agent’s UVP (unique value proposition) but other agents didn’t have a lot going for them either. Most had the bland content of pretty pictures, good service guarantee, and satisfied customer testimonials on a templated website that did nothing for them. Nothing that really makes a buyer lean toward their laptop anyway.

The UVP was a key, but so was how it was presented. Just like it is for comedians such as Jerry Seinfeld or Jim Carrey , the delivery is everything.

What allowed some agents to dominate sales was:

  1. Huge marketing budgets
  2. Extensive advertising
  3. Strong neighbourhood presence
  4. Polished, attractive websites
  5. Huge numbers of home listings, well indexed in Google
  6. Leveraging other agents as employees of their own
  7. Strategic personal branding

Today, even these attributes aren’t enough. In the social era, real estate and mortgage agents need to present a compelling personal presence that many aren’t at ease with. The unique value proposition includes a personal presence that is highly relevant to the home seller or buyer. And remember, home sellers and buyers have completely different needs and wants.

Unfortunately, for me and my client, I didn’t possess the branding expertise he absolutely needed. But then again, for the last 6 years, most professionals have struggled  with the complexity (and costs) of personal branding.

You Must Get Personally Involved – Because Everyone Else Is

Most agents and brokers don’t want to get that personally exposed and involved. That takes courage and strategy. Many just try to present themselves as physically attractive,  and happily married with kids (in other words well-adjusted, focused, and responsible).   Increasingly, that isn’t enough to build big success.

And prospects/customers will give you a couple of seconds, or minutes, depending on how good the website or facebook page is at keeping  them engaged in the material.

I’m not going to get into specific content strategy.  Suffice to say that as so much about you can be presented online, people expect to see and know lots. People care who they hire as an agent . If the agent’s persona isn’t fused and clear, it creates unease and off they go in search of another agent.

Social media exists to help people connect in a personal engaging way.  Many married agents are finding it difficult for their spouses since their agent spouse is “out there” in a space where they need to be as attractive as possible. That can create  issues particularly when the spouse is pulled into the social sphere. If they believe in what they’re they may be okay.

Personalized for Relevancy

So the challenge for many is how to present a persona (self-image) and personalized unique value proposition that impinges on their privacy and comfort.  Whatever image they present will likely impact their personal relationships too, since friends, family, and others see their online presence as completely real and sincere.

In fact, they are trying to be more sociable, visible, and expressive to specific groups of people, than they may feel comfortable with.

The road to success for personal services professionals is personal.  Yes, I just said it. They must promote their personalized unique value proposition. Most agents don’t even know what a unique value proposition is let alone how take it to the next level of more intimate personalization. They assume they have nothing to offer that’s any better than the other 400 agents in their office, or the 25,000 in their market area.

I’ve discovered one significant attribute of super successful professionals. It’s the icing on the cake yet it’s yet it’s the ingredient most desired and respected. It’s the real focus of top notch personal branding.

So, as an agent who wants to excel, you’ll likely need a personal branding guru to help you understand the image you’re projecting now, and the image you need to project in future. Don’t be afraid to do it all, but it’s a big job so going it alone might be a little risky. Your business deserves better.

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Pinned by Eric Johnson

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