What do Small Business Owners Want from Marketing? With all that’s happening in the economy and business sector, it’s difficult for small business owners and entrepreneurs to know what they need. A slowing economy, changing consumer base, lower margins, AI disruption and opportunity, talent shortages, and the trend to deglobalization is changing every aspect of…
Meeting the SMB Challenge Ahead: A New Strategy The US and especially the Canadian economy are not powering small businesses in 2025 and economic indicators are signalling trouble ahead. Not to be dour here, but rather to suggest that business reorganization and marketing optimization are a practical adaptation to the reality of the deteriorating economy….
Do You Really Need to Go Pro? A lot of small business owners and marketing managers sit on the fence for a long time about committing to SEO and content marketing. They dabble with amateur help and publish mundane material that doesn’t fulfill expectations. This lack of commitment to excellence in their business is a…