AI-Generated Leads for Travel Businesses Grew 82% in June For any travel business, a phone call may be the best new customer lead. For travel agencies, hotels, airlines, and tour companies, a call represents direct voice connection to an eager travel shopper. Unexpectedly, AI search chatbots such as ChatGPT, Perplexity, Claude and Gemini are producing…
Emotional Intent Satisfaction: A Framework for Travel Content That Moves People Nobody talks themselves into a big purchase decision — they feel their way into making one. You’ve shopped many times, and you likely took it one step at a time, checking off major items and gauging whether the product/service/trip felt good to you. We…
Paid Promotion Powers Up Successful Travel Campaigns Working as Delta Hotels SEO, I managed to get their franchisees and their brand dominant in the free, organic Google search results — affordable, hotel marketing. They appeared several times in a top ten search (e.g., hotels in [city name]) and in maps like top 8 links that…
Fuel Price Crisis: Another Opportunity for Entrepreneurs May Update: As the summer driving season approaches and international travelers prepare to fly to Europe, they’re getting hit with extra unexpected costs and cancellations. The current crisis is one of rising costs, recession worries, global slowdown, Iran war and border security hassles. It’s affecting travelers’ choices in…
👩🏻💻 Travel Destination Marketing Software It’s going to be an exciting year for DMOs and tourism businesses in the United States in 2025 and 2026. DMO/DMC organizations can make it a great year for visitors, bookings and revenue if they gain reach to audiences and make an impact. Visibility is the key because without it,…
Travelers View a Lot of Content Expedia’s most recent travel market report is a treasure trove of insights for travel startups, travel agency owners, tour operators, hotels, car rental companies and destination marketing companies. One area highlighted in the survey that’s relevant to your business is the sheer amount of time taken and content viewed…