Upgrading to Become a Luxury Travel Advisor? The titles luxury travel advisor or luxury travel designer are ones any travel professional would love to have. Prestige, income, freedom and high brand value come with that designation. Yet, wealthy clientele as you may have learned, have sophisticated tastes and premium expectations about travel and who will…
Leverage the Power of In Person Events Too often, digital travel business owners and entrepreneurs get caught up in the digital only mindset. From Zoom, to email and online ads, to AI marketing platforms, it’s leading many to neglect the real, actual in-person, human side of travel promotion. You need to make a stronger connection…
✍ How To Optimize Your Travel/Tour Descriptions Hundreds of millions of travelers are online, mostly using Google, and they follow a finding path to destinations, hotels, trips, tours and more. Everything they see on their path to travel fulfillment, that stream of travel content is a description of a desired experience. The final destination…
30 Top Travel Destinations in the World Remember the old saying “the world is your oyster?” Well, it still is! For an adventuresome traveler, the globe offers up a seemingly endless supply of potential destinations. From the Mayan Riviera to the Italian Riviera, and the Canadian Rockies to the the Alps, there’s an adventure waiting…
Travelers Changing Vacation Preferences President Trump’s tariffs are only beginning to send negative ripples through the Canadian economy. It’s still early but it looks like Canadians will increasingly alter their travel plans away from the US. Today, as Ontario Premier Doug Ford visited the US White House with the Canadian trade minister, Trump reiterated his…
How to Build Content Breadth to Capture High-Volume Leads Let’s use a simple analogy of a tall needle-like building vs Mount Everest to discuss content expansion. If the tall building represents a narrow niche-obsessed content marketing campaign, it means it can’t reach high enough or broadly enough to capture sufficient traffic volume and rankings, topic…