How Does Making 71% Profit on the Sale of Your Home Sound?
A new report from ATTOM Data Solutions shows that homeowners across the US are receiving a huge winfall from selling their homes in 2017. The City with the best ROI? It was San Francisco which returned a whopping 71% profit for home sellers, or an average of $356k.
The average profit across the country was an amazing 44%. And just this first quarter, sellers earned $44k more in ROI — the best performance in a very long time. The stats make it hard to argue that real estate investment is how you create wealth today. When you consider how long the housing market has been depressed, it might not be a surprise. But what could surprise you is that this housing market isn’t done yet.
If you’re in the market for selling and looking for a destination, check out International Living — the source for Caribbean, Mexican, and Central American relocation. You’ll be joined by thousands of Toronto and Vancouver home sellers who will be cashing out in 2017.
The 1st quarter of 2017 is proving to be the most profitable time for price growth. In the video below, an expert believes there will be no bubble or crash in the market. He believes the economic and demographic fundamentals support ongoing growth in housing.
“The first quarter of 2017 was the most profitable time to be a home seller in nearly a decade, and yet homeowners are continuing to stay put in their homes longer before selling,” said Daren Blomquist, senior vice president with ATTOM Data Solutions.
Homeowners throughout the San Francisco Bay Silicon Valley were the biggest gainers. The phenomenal economy along with a shortage of developable land has created a market where the price could only go up and fast. And the fundamentals of even higher prices are still in play. Housing starts are not expected to ease the issue and there are no homes for sellers to move up to.
That reluctance or inability to sell and move on is one of the key factors in today’s overheated housing markets.
The report showed 13 of the top 20 markets were in California and Colorado. This might reflect trends in wealth and population if not economic growth.
Top 20 US Cities for Home Sales Profit
Port St Lucie, FL
Austin Round Rock, TX
San Diego, CA
Riverside San Bernardino
Oxnard Thousand Oaks, CA
Fort Collins, CO
Vallejo Fairfield, CA
Denver Aurora, CO
Stockton Lodi, CA
Portland Vancouver, OR
San Francisco Oakland, CA
San Jose Sunnyvale, CA
How About Best Cities for Rental Income?
There are plenty of cities with potential in rental property investment income. Attom Data reported these US counties:
Counties with the highest annual gross rental yields were Clayton County, Georgia (Atlanta metro area) (23.7 %); Baltimore City, Maryland (23.6%); Macon County metro area (23.5%); Monroe County, Pennsylvania, (20.65); and Saginaw County, Michigan(18.8%).
Gord Collins — Real Estate SEO — I generate big traffic for realtors in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Aurora, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita, Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu.
Google Trends Keyword Search Reports Showing Sparks
It’s normal to see search activity pick up as spring approaches, yet this year’s activity seems to be a little stronger. Kind of harkens back to the pre crash era where real estate was huge and people actually believed they could buy a home. Why do they search for homes for sale? Because they must be thinking a home is in their future. Will the flame get snuffed out or will the fire grow?
Central Northern US is Active
States in the central area of the country are seeing a big rise in searches for homes for sale. It may be an indicator of a strong 2017 for real estate.
Of course to put it all in perspective, let’s go back to 2004. Wow, is the levels we’re headed back to? It shows us clearly how bad the economy and housing market has been the 10 years.
Let’s say you’ve got boatloads of traffic coming to your website, yet nobody’s buying. Apparently, you don’t have the engaging intent building content to interest them and you’re stumped about what to give them. It’s depressing, especially after you may have tried a few gimmicks without getting any traction If only you had a crystal ball and a beginner’s guide to reading it.
Well, put away your credit card, cause you’re not going to need to buy that book. This is an epic post on discovering and building visitor intent. And we’re going way beyond guessing at keywords with vague meanings and analyzing clickpaths. We’re look deeply into the whole matter from many angles to gain deep empathy with your visitors.
Marketers typically identify understanding visitor intent as the toughest challenge they face in 2017 so let’s begin solving this now. There’s videos, tips and extra resources at the bottom.
The smartphone makes shoppers more impatient and impulse driven, more subject to the pains of the moment. The ecommerce people know this well and they actually have a wealth of data to tap into — perfect for reading shopper’s minds after the fact.
All that shopping behavior helps companies such as Google learn more about what makes people buy in the moment. Google has the best data and they use it to perfect their search engines results — giving searchers results before they even know what they’re looking for next. It’s not magic, it’s data. Yet, for non-ecommerce businesses, understanding customer behavior is a frustrating and disappointing challenge. If Google and ecommerce companies can figure it out, at least you know it can be done.
Regardless of whether you intend to find new customer traffic or convert more existing traffic into customers, knowing more about your visitor’s intent and how to strengthen it is vital to success.
Let’s take a quick drive through of how you might discover your visitor’s intent and what you could do to turn them into customers. I’m a content and SEO consultant so I do focus a great deal on the words that attract and drive visitor engagement. Sorry if I get too focused, but I’m sure you have your own particular goals to achieve, and that might be well beyond copywriting. You’ll find those things here too.
Uncovering Visitor Intent
27 Things to Know and Do about Website Visitor Intent
write down all the reasons why people are visiting your site – what insight, information, experience or transaction could they possibly want?
what specifically does your content help visitors solve, and what is their problem?
is your value proposition clearly evident and how can you make a few changes to make it clear?
ask visitors what they’re looking for and what makes a difference for them by using a non-intrusive question box.
use Google’s or WordPress internal search box to let them do a search on your site
interview your customers and find out why they chose your website/product/service
find out who your visitors are: age, gender, location, occupation, income, lifestyle
what content of yours are visitors sharing?
analyze the content of the pages they view the most; what is the intent of the page — to help or sell?
analyze clickthrough data from your analytics interface — what links did they click on?
assess what your most relevant, top competitors are offering their visitors
where do your top competitors get their traffic from and what are their visitors reading before they land on your competitor’s website?
assess how you can juice up your value offer with specific benefits and then do A/B testing
assess what else is on the page might be turning on or turning off your visitors
provide locally relevant information for visitors from different cities
ensure other related, deep content to keep them fully engaged in a topic – A/B test them
use geo-based content delivery to give the best content for visitors in specific cities – A/B test it
ensure your web design looks highly professional – what about the design could affect visitors?
ensure your graphics, photos, headings are very relevant to the topic at hand
show your presentation of information is accurate and credible by citing the authoritative sources they believe and trust
deal with post-purchase regret by showing them how happy they will be and that the purchase is a wise one that trumps all possible other purchase options — leave no room for doubt
tell them what to expect and what will happen immediately when they buy or choose your company
find snackable content that lowers visitor’s distractedness, boredom, and gives instant satisfaction
is their content to affirm their values and conviction in their own judgement
have you shown how their alternatives with competitors are a losing choice?
make the clickpath to satisfaction as short as possible (minimize frustration and doubt)
add new relevant content based on the geo-specific location of the visitor
Keywords Are a Powerful Indicator of Intent
As this quote from unbounce.com suggests, we need to understand more about the relationship between keywords searchers use and what the visitor’s actual intent is.
“When Andrew Witherow of Razorlight Media was optimizing the PPC account of one of his clients, he did some research into what exactly someone was searching for when they typed “wedding San Diego” into Google. He found that the majority of people searching for that term were looking for a list of wedding venues in that area.“
The above example highlights how vague keywords may not foretell what they’re looking for or will buy. So maybe we should get away from the matter of keywords and look more about the searcher as a person and more fully serve their actual intent?
Think with Google is all about better capturing those key moments where shoppers make decisions about buying with their hopes/doubts/issues, and capturing those micro-moments before they disappear.
Google Micromoments – Capitalizing on Buyer Impulse
Why mention Google’s micromoments right now? Because it refers to the issue which Google can’t really help you with. They can’t help you create impactful, engaging and transaction-building content packaged within a clear value proposition to build visitor’s intent. Although, they do see this as a huge problem for their paying advertisers – hence the development of Think with Google to help them improve.
Google’s Adwords customers want things easy, so they advertise and expect a slick, fast push to the checkout as the way to go. Just get a quick sale and no messy customer journey involving persuasive engaging content.
However, PPC advertising may cause marketers to ignore quality content and creating a context that builds visitor intent (content strategy). Advertisers assume customers have sufficient intent just because they typed the right keywords in. But with conversion rates at 1%, we know the keywords don’t tell us everything.
What are shoppers thinking when they arrive to buy car insurance, Cost Rica vacations, weddings in San Diego, womens shoes, ski jackets, or a baby accessory on an ecommerce site? What thoughts would change their minds and lose the sale? Most SMB’s have weak knowledge in this area.
Try Harder to Convert a Poor Prospect?
So tempting to do, but a poorly qualified visitor on your site is tough to convert. Yet SMB owners believe it is possible to create a customer out of disinterested visitors if they just have that little piece of information or a gimmick/tactic that makes them click. If you don’t have this insight, you might be left using those annoying pop ups that trap you and force you (squeeze pages). That’s a certain sign the site’s content and value offer don’t work.
Basically, there’s 2 problems with your site: 1) your current visitors are poorly qualified prospects, and 2) your website doesn’t impact, grab their impulse, hold them, and get your value proposition across so that it appears you are the best choice for them.
Creating a Customer Out of Nothing at All
Can any website create a customer out of any visitor? Think with Google suggests it’s possible. Google’s VP of marketing reiterate’s Google’s intent with their mantra: “Intent beats identity. Immediacy trumps loyalty.”
That might be stretching the truth, yet Millennials on their smartphones are less brand loyal and most likely to take a good offer when it’s presented. It would be nice to know their intent (best price, great product, something that shows they’re so smart?).
Original, Existing Intent or Intent in the Moment?
Original intent and intent in them moment arent’ the same. Intent in the moment is a factor you may have control over on your website and SEO and Content Strategy are the best ways to go. You can never know enough in digital marketing because the medium and competitive field change so rapidly. Original intent before they arrive is something you have no control over. The customer is what they are, take em or leave em.
With the thousands of potential customers coming and going on our websites, we’re left scratching our heads at what they were looking for? The key fact is: they left. You did not have what they were looking for.
How do we peer into their minds and discover what information or transaction they were expecting? Some of what we need might be readily available, such as search engine keywords, pages they landed on, clickpaths while on our site, length of visit on specific pages, videos viewed, pop up survey feedback and more. There is a little bit of data, but to get more data, we may have to do some A/B testing of content. And as I suggested in this post on reverse content engineering, we can study the top sites and apply what they’re doing on ours.
Google Think has been exploring this topic in depth for a while and they’ve got quite a bit of relevant data to gain insights. They’re sharing a few of them. Google formerly came up with Zero moments of decision which did translate well, so they’re calling consumer decision making at retail “micromoments.” They’re suggesting that shoppers make decisions at point of purchase rather than due to earlier intent or brand loyalty.
Here’s Google Think’s introduction to the Micromoment topic:
If you’ve shopped online, you can see how this isn’t far from the truth. We start out shopping for something specific and end up buying something slightly different such as boots and gloves. We’d have to caution though that if we go searching for something like a “ski jacket” it’s because we need a ski jacket. So if micomoments are influential in this case, it might only be our choice of color, appearance, on page testimonials, or automatic discounts that might sway us from buying a ski jacket and instead buy boots. In this case, the shopper’s clear intent is to buy a ski jacket because it’s cold out there and perhaps because they intend to ski?
If the shopper actually buys something completely different on that shopping trip, then perhaps at their micromoment point of decision, they realized they wanted a new smartphone more than a new ski jacket. A lot of pressing wants shapes shopper intent and something called post-purchase regret can affect their buy decision.
If the visitor is searching for “homes for sale in Los Angeles” the intent is apparent — they’re looking for a house in LA. But LA is big region so might know that they’re either a real estate investor who might even be interested in other cities, or a prospective buyer considering moving where they need to get a reasonably priced home.
So while we search and shop, we may be bouncing back and forth on the matters of specific needs vs overall life fulfillment, what the visitor sees and reads on your site, may well determine if issues get in the way. You need to delete those issues on your pages and help to get the visitor focused. This is why sharply focused niche sites might convert better and why squeeze pages are considered vital by ecommerce site marketers.
If we can know really well, what the visitors intent is, we should be able to improve our value proposition and the customer experience so we get that valuable sales conversion.
Intent is king in digital marketing and you may have to shape your content strategy and content, and social media strategy to cull out the intent of our visitors.
Other Resources on Intent Building
Segmenting Intent by visitor behavior: http://superweek.hu/files/carmen-mardiros-visitor-intent.pdf
Reflekt report on shopper intent: http://reflektion.com/wp-content/uploads/2015/06/RFK_Whitepaper_UnlockingShopperIntent.pdf
Qualaroo is a software that let’s you learn more about your visitor’s intent:
Here’s some extra resources on building visitor intent you may find useful:
Where is the best place to invest in real estate for long term gain or for retirement? There’s plenty of cities in the US to retire comfortably with growth potential, but you’d have to wonder if there is any better potential than Costa Rica Real Estate.
This paradise is on everybody’s travel bucket list. More than 2 million travelers vacation in Costa Rica each year and many would like to retire there.
If I’m first to introduce you to this exciting real estate investment opportunity called Costa Rica, then that’s wonderful. If you can afford a property here, you’ll enjoy and likely make a good return on your investment. Prices here have matured, but there are still opportunities in land, condo developments and single properties. You only need a good adviser.
And while Costa Rica seems perfectly suited to everyone, it is perhaps the wealthy who are most likely to live here. As you can see in these photos of luxury homes in Costa Rica below, the wealthy have arrived. Luxury homes and condos continue to be built and they represent quite an investment opportunity for those capable of taking the plunge.
Investing in any foreign country carries risk, but the risk is perhaps least in Costa Rica. The country is politically stable, immigration and investment positive, and taxes are low. It’s a compelling place to invest.
Finding market data and reliable source of information on the investment climate in Costa Rica is the challenge. There are real estate brokers and investment firms that can advise you on buying property here. One of the most well known is Viva Tropic. Viva Tropic produces a report that you’ll find helpful. This graphic from the report gives a breakdown of prices by property type to give you an idea. As you peruse the listings, you’ll get a better picture of what’s available and where. They have quite a collection on their website.
What Do Luxury Homes in Costa Rica Look Like?
As you can see below, they’re beautiful structures and living spaces in a style and architecture befitting this magnificent paradise. And the variety including houses in countryside, seaside mansions or fine urban condos, many with unparalleled views means you can find a place you like. I’m sure your vision of this former third world country will be shattered.
Okay, so there is your taste of incredible luxury homes in Costa Rica. Here is a variety of realtors and advisors websites to peruse and learn more.
Viva Tropical: vivatropical.com download their 194 page guide http://cdn.vivatropical.com/costa-report.pdf
Newspaper article from 3 years ago for perspective: http://www.theglobeandmail.com/real-estate/mortgages-and-rates/looking-to-buy-a-tropical-paradise-here-are-5-property-markets-primed-for-growth/article14989189/?page=all
Costa Rica Investment: https://www.propertiesincostarica.com/invest.html
The Costa Rican News: http://thecostaricanews.com/2015-costa-rica-real-estate-forecast-where-you-should-invest-in-the-land-of-pura-vida/
2CostaRica’s home listings: http://www.2costaricarealestate.com/All_Listings/page_1363157.html
International Living’s page on Cost Rica: https://internationalliving.com/real-estate/costa-rica/
How to become a resident of Costa Rica: http://www.therealcostarica.com/residency_costa_rica/costa_rica_residency.html
Moving to Costa Rica: http://www.transitionsabroad.com/listings/living/livingabroadin/living_abroad_in_costa_rica_moving.shtml
7 Best Places to Live in Costa Rica: http://www.expatexchange.com/ctryguide/4362/33/Costa-Rica/Expat-Costa-Rica-Best-Places-to-Live-in-Costa-Rica
Palms Realty Brokers in Costa Rica: https://palmsrealtycr.com/buy-costa-rica-real-estate/
Prestige MLS Costa Rica, amazing listings: http://www.prestige-mls.com/
Property Tax Rates in Costa Rica: http://www.globalpropertyguide.com/Latin-America/Costa-Rica/Taxes-and-Costs
Selling Your Home at the Top of the Market is Wise
So many babyboomers and Gen Xers are sitting on a fortune right now. Some own houses that have average value of over $1 million and they don’t need to buy lotto tickets.
If you’re stuck and feeling as though there’s no way you can cash out of the real estate lottery, you should be talking to a realtor who has ideas about selling your house for a fortune and helping you relocate.
In this post, I reiterate why you need to sell, and offer some ideas on how you can manage this very fortunate transition in your life.
The housing market doesn’t offer opportunities like this very often. Almost never. So good advice is to look into selling right now. Don’t hesitate because if your local market crashes, your once in a lifetime opportunity – you lose. Get out before the tidal wave of listings begin. Markets that rise this fast are vulnerable to a crash.
In Toronto in particular, we could be looking at a burst bubble. Last summer the banks were sounding the Toronto housing crash alarm and with the quickening pace of prices in the GTA this year, home sellers should be ready to pull the trigger.
I have friends and relatives sitting on these fortunes and some are preparing to sell. They’re on the hunt for rental properties or moving onto new builds in other cities. In the grand scheme, this is such a smart personal move. The $200k to $600k profit they will make on their home sale, it would take them 10 years to earn that money in their jobs. 10 years of hard labor.
The housing markets in Toronto, Vancouver, Los Angeles, New York, and San Francisco are seriously overheated and a plunge in 2017 might not be so exhilarating or good for your personal wealth. Selling now in these markets might be the wisest financial decision you’ll ever make. You’ve got a short term where you can market your home online and build demand, perhaps even to get over asking price.
Some babyboomers bought their houses in the 70’s and 80’s and are now cashing in for 1000% profit. No one could foresee that kind of return, nor would any of them know they would be so incredibly wealthy from selling that property when they bought it in the 70s or 80s.
Do you need a professional, reliable realtor to help you prepare and sell your home? Contact me so I can connect with a good one with experience and a passion for selling.
Sharing is good for your social health. Pass this post onto your friends and neighbors. Buying and selling is serious business and they need the facts!
How Could You Engineer Such a Feat?
It’s easy, and here’s 7 alternatives that can help you cash on what was a great ride in the realty market and now your maximum payoff in 2017.
Move Somewhere else Cheap for a Year or Two. Just rent in those towns, (12 to 24 months is $18000 to $40,000) and get ready to buy or custom buid your next home when the market falls.
Sell and use some of the funds to renovate your parent’s old place to create an income suite. Live in the income suite for a couple of years. You’ll break even and you’ll be ready to do a custom build somewhere cheaper.
Check Your Weight, Blood Pressure and Stress Levels: look at how stressful and stagnant yours and your family’s life has become — it is worth it to keep on paying down a mortgage when you’re passing by an opportunity to profit in the hundreds of thousands – get a quote from a realtor about intelligent renovations and staging – let’s fatten this one for market and save your health (later on, you’ll recognize the toll your life as put on your health).
Move to Costa Rica or Belize – these countries require you to have an income of more than $3000/month (or a big bank account which you’ll have). Consider how much fun you and your kids are going to have – unaparalelled experiences, once in a lifetime thrills and fulfillment.
Sell and move to a rural area – locations inland from LA, San Diego are amazing, as is central British Columbia, Muskoka and Haliburton, Northern California, Oregon, and Washington State and Colorado, upstate NY or in the Adirondacks, or how about near Phoenix? I wouldn’t mind some sunshine and warming heat to bask in. There’s a life of excitement, zest, passion and fulfilling experience that could be yours. You just need to make the decision.
Build a custom home way out past the burbs and build in a rental income suite and get your next mortgage paid! The renter could pay a good portion of your home loan and you’ll have plenty for a better education and travel experiences for your kids, not to mention a bigger yard for them to make every day fun.
Sell your home, leave your job and start a new business. How about starting a new online business now that you’ll have the cash resources to make it go? You could use my digital marketing services to help market your home persuasively and for over asking price, then use my services to build your business and make it soar. You could even live on Google Adsense revenue like I do! Let’s have crazy fun making videos and starting businesses in fun markets anywhere in the world!
Even More Reasons to Sell Your Home Now
Yes, there’s more reasons to sell your home now. Perhaps you’re getting older and the commute to work is taking its toll on your health. This is no small matter. There’s lots of talk about telecommuting as traffic worsens everywhere, but guess what? Despite rising costs like car insurance and gasoline, no one’s telecommuting.
Perhaps you need to begin thinking about fulfilling your dreams while you’re still young enough? Maybe markets outside Toronto, Vancouver, Los Angeles, San Francisco, Dallas, Seattle or Boston have excellent low priced homes at rock bottom prices that are about to start going upward on the price curve?
Accelerate your Family wealth. If you sell, you can give a portion of the proceeds to your kids, perhaps tax free, and let them invest in income generating property and pay off their mortgages.
Dark Thoughts – consider whether the economic fundamentals in both Canada and the US can sustain price growth and whether the next administration will tank the US economy. In my Los Angeles housing forecast and US home price forecast, I pointed out how strong economic factors will likely prevail. In fact, things are good which means buyers are optimistic and willing to buy. You need a buyer that’s motivated to pay you top price. If you wait too long, you may be stuck. New housing construction is on the rise.
Buyers are Hoping, Waiting and Voting for a Market Crash – A huge and growing market of Millennials want to buy a home but prices and mortgage rules are making that impossible. They are waiting for the market to semi-crash so they can afford to buy.
Poor Market Awareness – The problem with the way most people buy and sell is that they don’t anticipate trends or respond to them fast enough We’re not economists, and even they haven’t been that accurate in the past. It’s unlikely you’ll ever get a better price for your home in markets such as Los Angeles, Orange County, San Francisco, the Bay Area, Boston, Seattle, or Toronto. Although you’re probably getting sentimental about leaving your neighborhood, the rewards and benefits of moving on with your life are many. A new life in a location far from the aggravation, congestion, noise and smog of the city can revitalize your life.
If you’re a babyboomer wondering about the quality of your years ahead, that curiosity or doubt should be sufficient warning.
The fact is, tens of millions of babyboomers and Gen Xers right now are weighing the value and opportunity of selling and putting a new emphasis on quality of life. You’re not alone.
Consider how the plunge of oil prices affected those in Calgary, Edmonton, Dallas, Houston, and North Dakota and how they saw their big investment plummet in value becoming a terminal debt sentence rather than a return on investment.
When the market is high, be smart, cash in and enjoy the results. Move onto a new exciting home and business life where you follow your passions and enter a new phase of learning and growth. Your family will thank you for it.
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First Time Home Ownership – It’s Time to Buy Your First Home
Your dream of owning your own home is a smart investment and it’s doable. It’s been that way for a century. With all the negatives you hear about the economy, home prices, huge down payments, and the cost of living, you may have been pushed into a state of denial and apathy.
One of the keys to happiness and success is the belief in limitless supply, personal ability, investment opportunity, resources and potential wealth. Believing this way puts you into a great frame of mind that help carry you through no matter what home buying frustration you face. It’s a buffer against the negative insanity the system throws at you.
There are no limits, only what we impose on ourselves through our beliefs. So if you’ve given up on home ownership, you’ve accepted a unworthy, negative and potentially harmful belief. Time to get positive about real estate investment and home ownership.
To succeed at anything, we need to dream up all the paths to our goal. If you don’t have money, you could borrow it, partner with investors, find government home ownership programs, earn it, or get your relatives to help you out.
You don’t necessarily need 20% of the purchase price of a home to buy. How many people have $100,000 to put down on a home purchase? There are mortgage and financing solutions available.
If builders are building, and the economy isn’t going to tank, buying a home is likely a good investment from New York to San Diego.
Owning a home is usually a great idea even if prices are high. Prices on homes will always go up and they rarely go downward. There’s plenty of demand because a so many millennials and baby boomers need a home for one reason or another. That’s why prices are high. They’re also high in many cities due to a lack of development land. If legislators in your state or municipality are eager to suppress development, then there will be strong demand for the few homes there. And if they open to development, the influx of new buyers will drive up land and home prices.
Check out mortgage rates on a $600,000+ home in Beverly Hills for a buyer with a ordinary credit rating and less than $20,000 down.
Buying a Home has Infinite Benefits
That’s right, infinite benefits. If you’re between 25 and 35, ownership of a home represents an excellent long term investment. Having a home (large investment) also helps keep your life focused, stable and productive.
This is a key reason why older generations have pushed their kids into buying homes in the past (when homes were cheap).
Renting in contrast, has an aimlessness about it that keeps renters floating along never setting their feet on the ground and never building equity. Instead, they see all their hard earned money siphoned off by landlords and they find it hard to get a feeling of putting down roots as they say.
When they’re older, renters can’t help but look back with severe regrets about the hundreds of thousands of dollars they gave away. Picture yourself at 60 with nothing to show for a lifetime of toil in 9 to 5 labor.
Great Tip: If you have a work at home business, you can write off your business expenses which helps pay down your mortgage sooner.
The Smart Choice is to Buy a Home
But not you. You have a choice to make right now to keep your hard earned dollars and invest them in something that will have an immense value 30 years from now. Many buyers in the 70s and 80s are now selling their homes for 3 to 4 times what they paid for them. Some in the 60s might get more than 20 times what they paid.
Whatever your house or condo is worth in the years ahead, it’s yours. That’s the point. You will feel more comfortable every day of your life, more secure and confident knowing you own the property you live on. That sense of security, belonging, and confidence is important.
In California, Texas, Illinois and New York state you don’t need a down payment. You can borrow for the entire purchase. If you have credit card accounts, you may be able to ask for a raise in your CC limits to use for the purchase of a home.
Having money for a down payment is always good. If you’ve got a bank of mom and dad, use it if you can. On a traditional home mortgage you will need 3% down payment. If you can raise 5% for your home purchase, a wider array of financing options become available because of how you look better to lenders. If your loan amount for the home purchase is above $417,000 for a single family home, you’ll have to raise 10% using with conventional financing. This will be called a Jumbo loan.
If your downpayment is zero or a low percentage, you’ll need mortgage insurance. The FHA or Federal Housing Administration insures mortgage loans with as little as 3.5% down payment. In California, the loan limit is up to $520,000.
See what your loan limits are in California:
Visit the California Housing Agency to discover education and home loan programs to help you buy a home. They have assistance, advisors, first time buyers education courses, info and guidelines to learn on program eligibility and property eligibility.
Don’t forget local county programs. Most cities and counties in California for instance have homebuyer assistance programs designed for their residents. These may include loans for first time buyers, down payment assistance, and funding for property rehabilitation.
The USDA offers programs to help buyers in rural areas. USDA loans don’t require putting any money down, however USDA has eligibility requirements, including income and property size.
Check out Freddie Mac’s HomeSteps program of homes for sale.
Real Estate Lead Generation Company in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, and Santa Clarita.
Chinese Buyers Lead the Growth of Real Estate Investment
The demand for homes in Canada and US continues to grow relentlessly. China buyers are eager to have a piece of the economic revolution happening in places like San Francisco, Los Angeles, San Jose, Seattle, Vancouver, Calgary and Toronto where prices have shot up. Chinese buyers in particular are amazed by the size of homes and property they can buy here. And they should keep buying either as an investment or with intentions to emigrate here
The influx of Chinese immigrant investors looking for homes for sale has been good for Canada. And while Vancouver real estate is what they were after, they’re moving onward to explore Calgary, Edmonton, Toronto, and Montreal as possible places to invest.
Canada lacks the financial resources to build homes or to take advantage of our vast natural resources and the spread of the new financial infusion is creating business prosperity. Currently, our economy is at its weakest in growth in 60 years.
While some foreigners have offered to bring in their own workers and take all the natural resources away, our government has wisely declined the generous offer. Instead, Chinese immigrant investors could make a huge difference to our quality of life by moving here and helping with our growth. And it might even prevent the social malaise of poverty that’s hit so many communities — particularly in the north where youth suicide is a growing problem. Homelessless is becoming a big problem in Canada too where it never has been previously.
Our Canadian dollar isn’t low enough for Canadian companies to compete internationally with China, India, Viet Nam and Mexico. We’re suffering and the easy fix for that is investment money from China. Chinese immigrants love the opportunity to own a beautiful home here and have their children educated at what are increasingly excellent schools. The rise in quality of education institutions across Canada is shocking. However, entry into the new schools is expensive.
Chinese buyers are looking for good tax haven/risk management, and that’s driving the market. If Vancouver doesn’t want new investment anymore, that’s fine. Investors will find plenty of real estate and high quality of life in Alberta and Ontario. Chinese investors are finding out more about Canada and that it isn’t as bad as they thought. The quality of life is very high and they can launch new businesses in travel, resource extraction and processing, and financial services. Canada’s banks are very stable, benefit from a low currency exchange rate, and thus risk is low with fantastic upside.
Student Housing in Vancouver
Investors from Asia are also taking note of the growth of education services for foreign students. The student housing rental market is burgeoning due to the explosion of students coming to cities like Vancouver. That makes student housing investment a hot ticket for those can access it. Companies such as CIBT in Vancouver are building and buying properties solely for housing foreign students from China, Hong Kong, Singapore, Tokyo, Dubai and other locations across the globe. The lack of housing availability in Richmond, Vancouver, Surrey, and Burnabyis creating a demand for these solutions.
Instead of slowing investment growth, the foreign buyer’s tax in BC will actually launch a new level of investment in Canada. This is just be beginning.
The loonie has remained low so whether investors are moving their investment via Renminbe or Yuan, the exchange is still favorable. Investors can buy commercial or residential properties and see fantastic returns over 5 years.
Middle East buyers are expected to spend 180 billion over the next decade across the world. 1/3 rd of all real estate purchasers in Vancouver are from China. Middle East and Chinese money will change Canada and the rest of the world. With the loonie so low, and active marketing by Canadian realtors, Canada’s share of that investment money could be huge.
It’s a window of opportunity for realtors in Canada and a key source of foreign investment in Canada. Without real estate money, foreign investment in Canada is at an all time low. Something our government doesn’t seem to be ashamed of.
Cǐwài, qǐhuǒ de āndàlüè shěng de huán shàng dúle. Zhè shì yīgè gǔlǎo de liúxīng jiàngluò zhàndiǎn de zhàndiǎn. Gāi liúxīng zhuàngjí xíngchéngle fēngfù de xītǔ jīnshǔ – zài jīnshǔ de cáifù, tāmen dǎsuàn jìn kuài wā. Guìjīnshǔ shù shí yì měiyuán, dàn rúguǒ jiāng tóuzī zhě cóng hé ér lái? Wǒ xīwàng zhōngguó de tóuzī zhě jiāng yǒu zhù yú zuò dào zhè yīdiǎn. Gàosù nǐ de tóuzī jiè de péngyǒu yuē huǒ quān. Http://Business.Financialpost.Com/news/mining/what-ontario-needs-to-unlock-ring-of-fires-mineral-wealth-is-a-marshall-plan
Aiding to this trend of foreign money is Canada’s reputation as a safe haven. And oil prices are expected to rebound in a few years and that will raise property values. With the loonie predicted to stay low for several years, Saudis and mainland Chinese will continue their quest to invest.
This all begs the question: “How do you get foreign real estate investors to your website?”
Sources of Foreign Real Estate Buyers
Here’s the likely sources of traffic to your website:
Google.sa organic search results pages and Google adwords advertising
Baidu.com organic and ad results
Google.com and numerous real estate sites such as zoocasa, trulia, zillow, realtor.com, Yahoo homes, and Dream Homes Magazine for US buyers.
Important Features of A Great Realtor Website
Creating a great real estate website isn’t easy, but you’re a realtor and you cherish the challenge. Besides SEO and social media engagement, here’s what’s important in generating a powerful real estate sales machine:
Mandarain and Arabic Language: If your targets are wealthy Chinese and Middle Easterners, you’ll need specially designed landing pages written in Mandarin and Arabic. They’ll be seeking upscale, likely $1 million plus to live in or to invest in. Of course, some are immigrants and will want a home for themselves. They’ll be better informed and comfortable with you if you have content written in their language.
IDX Listings: Have an interpreter translate some of your regular copy in your IDX pages. These prospects will feel much more comfortable if they see their language in the home listing pages.
Excellent Content Strategy: Consider how your content is mapped to your conversion funnel. You’ll have content that fulfills the buyer journey. Oh, and it should be search engine optimized. For US buyers, ensure your copy relates to the property’s investment value. Add any forecasts and outlook for the local economy, Canadian economy, scarcity of homes/condos, and again, the low loonie.
Obvious Value Proposition: You should have a blog post(s) written on the topic in an informative and persuasive fashion. Since the listing page may be the landing page for visitors from Google, have a link to your “investment value” page. Reinforce the value proposition right away, since it’s actually more important than the home listing itself. The visitor will give you a very short time to make a believable promise of value. Now they’ll stay a little longer on your site, read further, and view more listings.
Trust and authority: are important too. They’re spending millions so they want to know they’re not wasting their time, and that you’re someone who can find excellent properties and help them execute investment deals. Don’t worry that you’re not Arabic or Chinese. They may actually trust you more because you’re not. They’re hip to shysters. Build your value proposition and your realtor brand on the high value of working with you. You’re the only realtor they need to know in Toronto, Montreal, Vancouver, Calgary, Kelowna, or Edmonton.
These are Wealthy People Enthused About Bargains in Canada
Most investors won’t be looking at anything under $1 million. So their search will look much like this.
With special landing pages written in Mandarin or Arabic, your site will have a chance of ranking for keyword searches in those languages. You might even consider altering the design to appeal to their preferences. Anything you can do to keep them in their comfort zone will help.
US or European buyers won’t be affected by the presence of these languages on the site. It’ll actually reinforce the value of these properties if buyers and European and US investors know they’re competing with Chinese and Arabic buyers. It’s an international bidding war.
Here’s 10 tips for your Foreign optimized website:
Use an experienced SEO with copywriting skills who has worked on real estate websites (not a technical SEO)
Write content that reinforces the value of real estate investment in Canada.
Write tweets, facebook posts, and pinterest pins on specific properties
Use aerial views of the home (use a drone with GoPro camera to show a full view of the property because it’s more emotionally engaging and
Use classy videos of you presenting a property because they want to see and hear the salesperson.
Write authoritative blogs on topics that show your realtor expertise — it’s more important to build your brand than talk about small topics.
Write blogs on investment, currency, and how Canadian properties are a better bet than any properties elsewhere
Write blog posts that will expand their view of real estate, which helps them overcome any limited or naive perspective they might have
Write posts that reflect Canadian culture and preferences and the buyers who will be buying the properties off of them (remember, someone’s going to buy that property from them, so remind them that you’ll be finding great buyers for them too)
Use lots of pictures, because they can overcome the limitations of language and interpretation.
Appealing to this new stream of wealthy buyers from the Middle East, China and US simultaneously won’t be easy. Build your brand of trustworthiness, knowledge, and always promote your significant, personalized, unique value proposition. Good luck with your new content strategy. ترجمة- قاموس 祝好运.
Well, if you’re reading this blog, then you may be considering selling your home, and the market appraisal is one of the first tasks to get done. You’re wondering “what will we get for our old place anyway?” And then that will beg your next question: how do we increase the selling price of the home?
Welcome, and I hope you’ll surf around and learn all about choosing a great real estate agent and getting the best results, in terms of price, professionalism, and moving onto the next phase of your life.
The essence of real estate is feeling good and finding the very best lifestyle for you. Having a home appraised well is key to establishing the right selling price. And it’s the funds you’ll be starting with on this next exciting phase of your life.
Were you aware that you can actually get a free home market evaluation online? See the one below from Zillow. Or, you can do a Google search for [Realtor + market evaluation] and find a realtor who is interested in providing that service for you.
What’s so nice about about using Google to explore real estate topics, such as finding reputable realtors who are motivated and fun to work with, is that this is part of your journey. Google is making it easier, giving you endless education and insight into the real estate world.
If a Realtor ranks at the top of the results, it’s a good sign they want to work with you. It’s not easy to appear at the top of Google search results so you know they’re confident, put the hard work into it, and want to be successful. That desire for success is a good sign, not a sign of greed.
I Want to Get the Best Price Possible for my Home
And you should get the best price. That home and property represent a lot of daily toil on your part for year on end. Never forget that. Don’t give away value you created. You worked hard for years to make your mortgage payments and it is your investment. Don’t let anyone tell you otherwise. If you want to sell it for maximum price, you’ll want to use a realtor who has a habit of selling homes for over asking price. In today’s market, you’ll probably get it.
You’ll need a realtor and perhaps a renovation/designer to determine what could be fixed up to create an even better price and be sure to get it sold fast. The speed of the sale might save you some misery.
Once you get a ball park figure or Zestimate®, you’ve got a good number to work with. Realtors criticize Zillow mostly because they’re such an aggressive competitor online. Their Zestimate® tool is a little off the mark, sometimes low by $20,000 or more. Yet as Zillow collects more information on homes across the US and Canada, they’ll become more accurate. But this number is just a number to rally on. You can raise the value of your home with your realtor’s advice and help. Appraisals are often based on comparables which could be the wrong comps, so you may want to go out and carefully find your own comparables to show the buyers the real value.
How do I Raise the Value of my Property?
Now you’ve got your base price often based on comparables in your neighborhood. What can you upgrade that’s worth doing? Homeowners tend to be way too passive about fixing the place up, as doing so could raise the selling price considerably, especially if your realtor manages to bring in a boatload of buyers who might compete for it. It’s the simple pleasure/pain response. It may be very effective to get rid of everything that could offend or turn off the buyer, such as dirty toilets, broken light switches, dirty stained carpet, or some of your old nostalgic art items.
A Los Angeles Real Estate agent gives some insight into appraisers and how appraisals will affect what buyers might be willing or able to offer for your home.
Here’s 10 of the Best Ways to Raise and Get your Asking Price
Fix/Renovate the Bathroom – Home buyers want all memories and evidence that you lived there gone. The bathroom is a sensitive topic and they likely want the fixtures like the toilet, basin, shower replaced. Freshening it up with new fixtures tells them it is clean and ready to be used.
Fix the Roof – If there’s any signs the roof has had it, they will not even give you a bid. Here’s an opportunity to get rid of the old shingles and put in new solar shingles to create added value for them. Free hydro could be very excited for them.
Open Concept Kitchen – Just knocking down the walls could open up the buyer’s mind to the warmth of your kitchen. Most buyers insist on a kitchen/living room connection so try to make that happen. Don’t buy new appliances, just look for some cheap used ones that still look good. Replace the obvious stuff that hints of poor hygiene such as grimy looking countertops, worn kitchen sinks and faucets.
Get Rid of the Old and Broken – Old just means old style, and items that have no relevance to the life they’re going to live. Although you love your statue, antique furniture, or old small deck, they might really turn your buyer off. Broken things could get your appraisal reduced by $500. Just one broken faucet or wall socket that doesn’t work could cost you $5k in appraised price because appraisers work in $500 increments.
Improve Exterior Features – Put in some exterior lighting, LED, for security reasons and for aesthetics. The lights warm things up and create an evening presence that would otherwise be cloaked in dreary, scary blackness.
Try some New Window Shades – These are an inexpensive upgrade that can pick the windows up and help block bright sunlight and give privacy. These buyers don’t know the neighbors yet.
Remove Dirty Carpets – replace them with the new cheap linoleum based engineered flooring. It looks like wood, feels like wood and it’s easy to keep clean. Make cleanliness a theme if it suits your ideal selling strategy.
Improve whatever the Realtor tells is wrong with most of the houses in your Neighborhood – If your house is the only one that doesn’t have the common problem, it will give them an emotional lift.
Make sure your top home Feature really Stands Out – there’s no point in going half way with the best thing about your home. If it’s got a rooftop deck for instance, make sure it looks like something they will be compelled to use. A rooftop deck or pool or large ensuite bathroom that they won’t use much is actually a waste. Everything being sold has a top benefit, so ensure this is 100% fantastic.
Have the Home Staged – having the right style, furnishings, and dressings for the intended buyer is important. Sorry, your style of furnishings only reduces the value. Appearance is so important, from the condition of the lawn to the art on the walls. Let the realtor’s home stager make the place look immaculate.
Then comes the issue of how to choose the right realtor. There are almost 2 million real estate sales people to select from.
Choosing the best realtor is important. Some are motivated and some are not. Some are optimistic, some are not. You need to take some time doing a search of the best on Google. Take the top ten you find in the search results and assess their skills, strengths and weaknesses
A good realtor will be very optimistic, encouraging, and imaginative about how to help you get the best home selling price. That’s perhaps the most important criteria you should consider. Please don’t treat this like it’s just another transaction, and that you’ll take whatever you can. Your realtor will be making a good commission on the sale. You can expect them to come up with a brilliant online marketing strategy to capture more and better prospective buyers for your home sale.
How does their online marketing presence look to you? Would you buy from them if you were about to buy? What about their website and the image they project? Does it seem to speak to you and put them in an exclusive class of quality realtors? Do they really look like they care? Is there much content on their website? Can you see anything about their character or personality? Of course, you can call a brokerage and take whoever is next on call, or you could interview whoever is willing to come to your home to be interviewed. Save some time and do a pre-screening of their website. Their website is a tell tale representation of their professionalism, skills, and commitment.
If you get a Good Real Estate Agent – Stay with Them
It’s an interesting statistic that most sellers don’t use the same realtor to help them buy the next property, even though they’re buying in the same city. Your selling realtor will be helping other buyers on other deals so why not you? Either you believe in your realtor or you don’t. Choose a great realtor and use them for everything.
The Los Angeles MLS® Listings, Los Angeles Zillow Listings or the LA Trulia Listings are all good sources of home listings you can peruse. You’re bound to reveal some excellent houses and condos for sale in the specific region of LA you want to live in the property widget below. Remember that while you’re shopping, to find a competent, trustworthy and helpful real estate agent who is familiar with the LA neighborhoods you’re considering. Don’t go with the listing agent just because they were chosen by the seller. Your priorities are far different from the homeowner and their own agent.
Note: I will have an actual IDX MLS feed here at some point soon. Bookmark this page and let me help you find a great realtor and fantastic home. I am a Los Angeles SEO consultant who provides marketing services for LA realtors.
Rake a look at the professional characteristics you absolutely need in a real estate agent because things can go wrong, some annoying and some expensive. You choose your destiny when you get involved in real estate transactions. Be careful and know what you’re doing.
Begin your search for LA Homes for Sale right here:
Los Angeles Homes for Sale
Where else in the greater LA area could you be happy living in? Check out listings in Malibu, Long Beach, Anaheim, Pasadena, Thousand Oaks, Oxnard, Ventura, Torrance, Beverly Hills, Irvine, Costa Mesa, Pomona, Callabasas, Santa Ana, El Monte, Glendale, Sherman Oaks, Newport Beach, Huntington Beach, Santa Monica, Rancho Palo Verde, Fullerton, Downey, Yorba Linda, Corona, Redondo Beach, Compton, Gardena, Inglewood, Cypress, Newport Beach, Corona Del Mar, Laguna Beach, and Orange California.
Yes, Los Angeles still is one of the premier places to live in the world, with sun, sand, beaches, sunsets and a high standard of living. That’s despite the fact that few Californians, particularly those in LA can afford to buy a home. However, the economy is improving and more people, i.e., Millennials are hoping to buy a house or condo again.
Best wishes on finding a home you can relax in and call your own. It should be every Californians right to own their home and feel comfortable in it. Check out the mortgage page for the best mortgage rates in Los Angeles and discover how to do a better homes for sale search. And don’t forget to save money on your car insurance. The best auto insurance policy could save you $10,ooo over 6 years. That’s not chump change. And solar power could help you save money on electricity and allow you to generate power back into the LADWP system. Solar Power is a solution for Los Angeles.