🙏 The Power of Targeting Only the Best Client Prospects Every business person or company needs great customers who translate into successful, satisfying relationships. And it seems that only the customers/clients who love your company and you will buy from you again or engage in long-term business. The rest vanish. In this spirit, I offer…
Why Travel Marketers Must Travel It’s rare that a travel business owner, advisor, or manager won’t travel. What’s more exciting than hopping on a jet or a cruise ship for a trip to places they love and to mingle with their own loyal traveling customers? More than just fun though, travel helps travel marketers stay…
Winning in the Post Pandemic Market What can you do when the economy sucks and sales are slow? Work harder? How about preparing to be the market leader when the economy has its turnaround? Crises are actually opportunities to prepare for the next growth wave where consumers have a different mood and the competitive playing…
Vancouver – Canada’s Golden Child is Growing Up Many of my US clients have commented that they believe Vancouver is the best city in the World. It might be hard to argue against because not only has Vancouver become more beautiful, it’s also become an economic powerhouse. Vancouver has the type of issues you find…
$5000 Referral Fee? I’m searching for a highly intelligent, big minded, and modestly successful real estate agent in Los Angeles, San Diego, or San Francisco. If they buy my elite realtor services package, I will pay you a $5000 referral fee (paid in installments of course with performance bonuses). This means if you help me…
Redesign Your Unique Value Proposition What one business statement makes everything you’re doing make perfect sense? It’s your UVP. Creating this statement can be a fun and illuminating experience, if you’re passionate about your business. I hope you are. Most businesses fail or succeed due to this one factor: their unique value proposition. Â This statement…