Building your Real Estate Visuals for Online Promotions Real estate agents should avoid broker templates and leverage the selling power of attractive, custom-branded visuals for online ad campaigns, emails, newsletters social media and blog posts. Not only do they boost your agent brand, they also impact your SEO performance as visitors bounce less off of…
How to Create Your Realtor Brand Differentiation The power of branding. Do you take it seriously? Are you doing anything than the usual, common tactics to establish your name and offer to buyers and sellers? I reiterate frequently in my blog posts and conversations that a brand image is your value proposition. It’s your promise,…
Real Estate SEO Consulting Million dollar agents will tell you, the money is at the top. Yet, if your website is poor and your visibility minimal on Google, it’s unlikely you’re going to reach the top. In terms of performance and perception, a weak presence can crush personal brands and sabotage careers. All your hard…
AI Software Beating Talented SEO/CRO/Brand Specialist? There’s some more talk about artificial intelligence software being able to put talented copywriters out of work going around again. Frankly, the idea is insulting and ridiculous and undermines business manager’s acceptance of AI marketing solutions. It’s natural that some (software developers) would get a little zealous about new tech…
Real Estate Agents Succeeding This Summer There’s no shortage of challenges this summer for Realtors. Yet there’s no shortage of opportunities to succeed and scale up your real estate sales business either. Mind over matter. Right off the bat, the challenge is about your mindset – that you won’t grow sales or become the market…
Which Real Estate Marketing Channel is Your Best? There are 10 key lead generators for Realtor internet marketing in 2021. And the question for you today is which of these platforms and channels could you not do without? The Internet has made it challenging for many real estate agents in the last ten years, and…
Personal Branding for Real Estate Agents Competition in real estate sales is intense. There’s one sale for every agent. So how do you separate yourself from the hoards and avoid anything that pushes you back into the pool of unknown agents – the realty clones? If you think it’s sexy to be one of the…