Social Media Engagement Tips
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Social Media Engagement Tips

ByGord Collins

Social Media Engagement Tips for Travel Companies Social media is an engaging, even addictive medium, even for travelers. It’s a wise choice for travel agencies, travel marketplaces, and tour operators to explore and engage in. This buzzword of engagement needs a little more clarification too. Why are you engaging with followers? Why would they participate?…

Add UGC to Your Travel Content Strategy
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Add UGC to Your Travel Content Strategy

ByGord Collins

The Rise of User-Generated Content in Travel Marketing Any serious travel company needs to produce authentic content to draw traffic, engage customers, and build its brand. In terms of authenticity, helpfulness, and immersion, it’s a tough task for most travel companies to produce. That’s why augmenting your current content strategy with the help of your…