The Essence of Stellar Travel Content Arguably, the biggest weakness of most small travel companies online is weak content. It’s a money-losing weakness that not only undermines an agency’s credibility and likability but also misses out on future sales. And now in the era of generative AI, a top drawback is that so-called personalized, AI…
Unlocking the Power of Creativity As a travel business owner you’re not really paying for marketing execution anymore. AI and marketing software are responding to that need. The real weakness or gap is with creativity and imagination in your marketing and promotion. More focus needs to be placed on developing the creative powers that will make…
Travel for Health, Enjoyment and Healing It might be said that all travel companies are actually in the business of selling the joy of travel. Because joy is a powerful motive. It’s the single, primary emotion travelers experience before they purchase. Their real intent is to feel this thing called joy during their trip, whether…
Staycations – The Travel Trend Continues The phrase staycation gained prominence during the Covid pandemic when travel was discouraged. It’s been around for at least a decade however, and today people still type “staycation near me” into Google to find something interesting nearby. What is a Staycation Exactly? There is no certain definition. It is…