🤩 The Essence of Stellar Travel Content Arguably, the biggest weakness of most small travel companies online is shallow, mundane content. Yet, the problem really is about what business owners and marketing managers believe what good content is. Everyone has their own conception and biases which may be holding their businesses back. After research, creative…
😎 How Does Travel Boost Health? In the rush to book and sell trips, the travel industry may not be fully selling travelers the full benefit package they could. And health is no insignificant benefit. In fact, health is one of the top benefits sought by travelers and it colors their initial interest to trip…
Travel for Health, Enjoyment and Healing It’s that time of the year, when most Americans, Canadians and Europeans dream of traveling. Amidst the cold of North Hemisphere winters, visions of southern beaches of Spain, Mexico, Caribbean, Florida, Costa Rica and Australia become vivid, maybe even haunting. But in the vision of destinations and activities, we…
La Jolla: A Coastal Drive Toward Culinary Elegance The Pacific Coast Highway in southern California is renowned as one of the most beautiful drives in the world. For travelers over 50, the views, sunshine, and California ambiance is nothing short of marvelous. For those who revel in pleasant drives as part of a great travel…
Give the Gift of Travel You know all about the joy of travel. It’s lifted your spirit, empowered your confidence, and broadened your awareness of how the world is and could be. But many others haven’t had that pleasurable, healthy vacation getaway. And perhaps now, your heroic side is awakening, and this might be the…
Unlocking the Power of Creativity As a travel business owner you’re not really paying for marketing execution anymore.  AI and marketing software are responding to that need. The real weakness or gap is with creativity and imagination in your marketing and promotion. More focus needs to be placed on developing the creative powers that will make…
Staycations – The Travel Trend Continues The phrase staycation gained prominence during the Covid pandemic when travel was discouraged. It’s been around for at least a decade however, and today people still type “staycation near me” into Google to find something interesting nearby. What is a Staycation Exactly? There is no certain definition. It is…