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real estate | SEO | Travel

Why Visibility is Everything in Business
ByGord Collins May 26, 2025June 29, 2025

Visibility is Everything Whether you’re in the travel business or in real estate sales, being discovered and getting your message heard is paramount. And I’m reminded of what SparkToro’s well-known CEO and co-Founder, Rand Fishkin said recently — that discovery is the next big marketing objective, ahead of clicks. Because as he puts it, being…

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Advertising | Travel

Improving PPC Campaigns for Travel Companies
ByGord Collins June 17, 2024December 17, 2024

Pay Per Click Campaigns for Travel Businesses Travel businesses rely heavily on pay per click campaigns and paid social boosting to reach targeted travel consumers. It’s hard to beat the placement and reach of online advertising. It’s extremely fast and powerful, yet it’s competitive. The required minimum bids will shock you. Before you spend…

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