🤖 Scale Up Your Content for Every Business Advantage Most business owners and marketers have 3 pressing issues: a lack of relevant online content that answers customers specific questions a lack of useful, impactful, and engaging content a declining presence in search engines such as Google, Google AI Overviews, and ChatGPT chat sessions. And the…
Generative Engine Optimization: A Practical Guide for Small Business Owners More customers are now getting answers, recommendations, and buying guidance directly from AI systems like ChatGPT, Gemini, Claude, Perplexity, and Copilot, often without ever clicking through to a real business website. And these consumers are liking how their more frequent AI search experiences seem more…
Branded Search is no Longer “Easy Traffic” This isn’t 2003. Things have changed. Google users don’t jump on the first search result as they did when search was in its golden years. Back then, when they searched for your company name, they generally found your homepage url without distraction and clicked through quickly. Through SEO…
Travel GEO Strategy: Establishing Your Priorities First Travelers reliance on AI search engines for travel planning is growing. For them, this new channel is exciting and perhaps becoming indispensable. Being visible in AI search engines is more important than you might realize. Yet optimizing your travel content (the material they want) for the way they…
Using Schema Markup for GEO As mentioned in the GEO post, AI search engines rely heavily on entities that AI LLMs can recognize. And that is described in the structured data schema created by schema.org. Schema, if you’ve never heard of it, is a set of structured data document categories that help define what content…