Why is a Travel Content Strategist Your Best Asset? Today, the web and content experiences are the victims of trends, i.e., ChatGPT and Google’s takeover of the discovery layer of search. Visibility is tough to achieve. And there’s the tsunami of generative AI slop polluting the content ecosphere. This is making worthy businesses invisible. Our…
Experience, Expertise, Authoritativeness, and Trustworthiness Have you wondered how a small travel company could ever compete with the big travel portals and brand names online? It is a challenge for sure, but still doable. I’ve been competing against Goliath companies for 26 years now and even today, there’s a chance to win. Google’s ranking algorithm…
Link Building Strategy for Travel Companies Acquiring links to your travel website is the most difficult marketing challenge you face. Yet backlinks are absolutely essential for rankings on Google search. Even AI LLMs use links to find resources and places travelers might book. Given the challenge of capturing backlinks, many business owners avoid the link-building…
Business Owner’s Guide to Assessing Web Content Quality You likely know just how important brilliant content is. You’ve visited websites and have likely found some fantastic material that you couldn’t pull away from. Maybe it was a video, a blog, or research report. Maybe it was the brand, message or topics within the website that…